Overview presentation • Introduction Brainport Region • Societal changes, technological developments, regulatory aspects • Innovation network for Active & Healthy Ageing: Smart Living” • Projects & spin-outs companies • Cooperation Slimmer Leven 2020 Innovation network for Active and Healthy Ageing Presented by: Marcel de Pender, Program Director, Slimmer Leven 2020 International Technology Conference Mindtrek 2017 20th - 21st of September, 2017 Tampere, Finland

1. Slimmer Leven 2020
Innovation network for Active
and Healthy Ageing
21-9-2017 – Mindtrek
“Regional Strategy in the Province Noord-Brabant, the
Netherlands, for Scaling-up Innovative Solutions for
Healthy Ageing”

2. Overview presentation
• Introduction Brainport Region
• Societal changes, technological developments, regulatory
aspects
• Innovation network for Active & Healthy Ageing: Smart
Living”
• Projects & spin-outs companies
• Cooperation

3. Position of our region

5. Corporate R&D in NL

6. History of Eindhoven
Company town: Philips

7. Crisis

8. Origin of Triple Helix

9. Strong and developing sectors
High Tech Systems & Materials Food & Technology Auotmotive Lifetech & Health Design

10. Health & ECONOMY –
the perfect combination
• The added value of the health sector for the Brainport region is
6,5 billion euro, This is about 8,5 % of the total added value of
the economy.
• 18% of people of the region are employed in the health sector.
• Worldwide demand for products and services surrounding
health increase exponentially
• Without major intervention the cost of Dutch healthcare will
rise from €87,1 billion currently to € 254,9 billion in 2050.
• It’s a unique opportunity!

11. Life science & health - Societal changes &
technological developments

12. In a rapidly changing world...
• Transition from intramural to extramural health care
• Citizens are becoming more demanding and require more control
about their health and care
• The possibilities of ill people and importance of independence
• Transformation from intervention in disease and care to focus on
health and behavior
• Decentralisation of responsibility in health

13. Challenges in health care

14. Health costs per day
General practitionerChronic care
Local medical
center
Health,
independent life
0%
100%
Quality
oflife
HOME CARE
Nursed living
Assisted living
RESIDENTIAL CARE
Hospital
Specialist care
ACUTE CARE
IC
€1 €10 €100 €1.000 €10.000
From intramural care to care at home

15. Loads of new products and applications
(‘Healthnet of Things’)

16. Objectives Ministry of Health – within 5 years:
• 75% of chronic patients and frail elderly measure vital signs
themselves
• 100% of people with care and support at home have contact via
virtual care
• 80% of chronic patients have access to their patient information
themselves

17. About the cooperative

18. Goal Slimmer Leven
• 2 additional healty life years!

19. Cooperative Slimmer Leven 2020
Industry, care, living
and welfare
institutions
Government
Research organisations
Citizens
• 70+ members
– Hospitals
– Care organization
– Municipalities
– Social care providers
– Insurance companies
– Enterprises
– Knowledge institutes
– End user organizations

20. Core activities Cooperative Slimmer Leven
• Project initiation and development
• Connection
• Knowledge structure
• Agenda setting and matching
• Development of additional means, alternative
funding and subsidies and new business models
• Creating requirements for upscaling

21. What is the role of regions in commercialisation and
scaling of innovations?
• Regional collaboration often key! :
– Collaboration between formal care stakeholders
– Collaboration in neighbourhoods
– Restructuring costs and benefits
– Common decision-making about
technical standards

22. LivingLab
• Research,
validation &
valorization
infrastructure
• Co-creation
Consumermarket • Creating
trustworthy
environment
for individual
consumers to
by products
Central24
• Shared back
office for
service
implementation
and delivery
RZCC
• Regional
infrastructure
for sharing and
managing data

23. Projects / initiatives

24. E-Health Initiatives in Brabant

25. E-Health Initiatives in Brabant

26. Consumer market

27. Regional Telehealth Centre
• Shared Service Centre eHealth
• Public/privately owned
• 24/7 health/social alarms
• Interconnection of sensors
• Open platform
• Servicing all healthcare providers
• Enabling new services
• Driving service innovation

28. CrossCare
• Boost health care innovations
• Steer, accelerate, reduce barriers, knowledge transfer and market
introduction
Benefits entrepreneurs
• Financial support: Interreg Vlaanderen Nederland
• Increase market: Netherlands and Belgium
• Health care experimental setting: six participating living labs

29. Why CrossCare
• 98% of EU companies are SME
• 4,4% of EU funds is going to SME
• CrossCare offers SME companies access
to EU funding
24% of people
over 65 years
35% of
innovations is
introduced to the
market
Now

30. Health Labs
• CareVille Hasselt, BE
• InnovAGE Leuven, BE
• LiCalab Turnhout, BE
• Brainport Healthy Living Lab
Southeast Brabant, NL
• Care Innovation Center
West Brabant, NL
• Expertisecentrum voor Innovatieve
Zorg & Technologie, Heerlen, NL

31. Ergotrics

32. Zivver

33. Gociety Solutions
• Calling, text messaging & contacts
• Emergency, Help, ICE & How are you?
• Camera & photo, video gallery
• Internet & third party apps
• Agenda & medication management
• Activity & inactivity monitoring
• Location tracking
• Geo-fencing
• Fall detection
• ”Guide me” navigation
• Point Of Interest library

34. Transnational Health Lab

35. TCL
helps companies that want to launch a new product or service for healthcare
and wellbeing
to
make an informed decision about their cross-border/worldwide R&D or
commercialization plans (why, where, when and how)
by
exploring the user & market context and the local healthcare ecosystem
Ambition THL

36. Services THL
Idea
Concept
Prototype
Product
Service
Aim:
- Explore user/market context
- Fast validation of idea
Services:
 Ideation & Co-creation
 Questionnaires &
Observations
 Research
 Matchmaking
Aim:
- Understand how
users interact / Fit
within care system?
Services:
 Live tests
 Questionnai
res
 Research
Aim:
- Validate
- Develop viable
business model
Services
 Co-creation
 Market study/
questionnaire
s

37. Think big Start small
Sca
le
fast
“start small with selected group of existing living labs”
NL
FI
BE
…
Aus
tral
ia
Chi
na

38. Questions & Contact
• Visit to the Netherlands November 10th
Marcel de Pender, Project Director, +31620218068
m.depender@slimmerleven2020.com
www.slimmerleven2020.com