India’s 1st Education marketing company offering digital marketing services to increase students leads for institutions. We help colleges and universities to achieve enrolment goals. Our expert team also provided training in SEO, Social Media, Digital Marketing, Online marketing, Web marketing, PPC, Mobile Marketing, Affiliate Marketing, Email Marketing and Many others verticals. Email us at info@mindstairs.com to know more details about our services and current available courses.

1. digital media
For
College and
University

2. INTRODUCTION…WHO WE ARE
We are a leading global talent and skill development
organization, building skilled manpower pool for
global industries. Our proficiency spans both in
training and education allied service domains. People
recognized us as India’s 1st Education marketing
company who work only to helps schools,
Institutions, colleges and universities to achieve
enrolment goals.
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3. The Way Students,
Alumni, Faculty and
Donors Communicate
has Changed…
More on-line
More Tweets, Texts, Posts, Blogs, etc.
It’s time to communicate across all mediums.
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4. 100% of Colleges &
Universities Studied
May 2011-2013 Study of a sample among 4 year accredited institutions in India
Use at least one social media platform
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5. *1000+ Colleges in
35 States &
territories in INDIA.
*
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6. 90% of Students use
Social Network Site
EDUCAUSE data by ISCA
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7. # of College’s &
Universities with
Up-to-Date Websites,
Linked to
Social Media?
http://www.
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8. Many of College
offered Management
Degrees
(Bachelors or Masters level)
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9. College Dean’s are Early
Technology Adapters…
• 87% use Smartphones
• 32% use Tablets
• 15% use e-Readers
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10. 50% of College’s Use
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11. 20% of College ‘s Use
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12. CRITERIA FOR MAKING FRIENDS IN (SOCIAL NETWORKING SITE)SNS
Criteria for Making Friends in SNS
Percentage (N=100)
Education or Business relationship
26.7
Based on personal likeness
42.2
Just to get someone for chat
8.9
Other
22.2
Source: ISCA
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13. Rating students relationship with their online friends
Relationship with Online Friends
Percentage
Very Close
7.5
Good Friends
20
Fairly
17.5
Average
25
None of above
30
Total
100
Source: ISCA

14. The Frequency of the Students’ Communication with their
Counterparts
With Students’
Counterparts
With Co-Workers
With Family Member
With Friends
With Unknown people
Never
Rarely
Always
7%
40%
28%
11%
30%
48%
2%
26%
70%
30%
17%
11%
Source: ISCA
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15. The Purpose of Using SNS among the Indian Students
Different Purpose of
Using SNS
No
Less
Average
High
Forum
20%
26%
28%
19%
Blog
15%
19%
37%
20%
Media Sharing
10%
23%
27%
39%
Messaging
1%
10%
20%
68%
Chatting
2%
8%
27%
67%
Browsing Page Profile
19%
24%
27%
30%
File Sharing
10%
23%
33%
37%
Browsing Friends
Profiles
28%
21%
19%
16%
Source: ISCA
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16. Is Your College’s
Digital Door Open
Wide Enough?
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17. Ponder this…
?
1. If students, alumni, community people are visiting
community pages on Facebook but your college
does not have a Facebook page, what does that
say about your institution?
2. If potential students can go to websites and social
media of other colleges and see dialogue about
current events and curriculum but not at your
college, what does that say about your institution?
3. If students and prospective students view videos,
share tweets, posts and blogs but not from your
college, what does that say about your institution?
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18. What’s stopping your
institution from
opening the digital
door wider?
Budget issues?
Privacy concerns?
Limited know-how?
Little interest?
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19. What Can Opening the
Digital Door Do?
1. Raise visibility and awareness
2. Connect to donors, prospective students, alumni, students,
faculty, post graduate employers, and the community
3. Heighten awareness of curriculum and events
4. Build greater relevance in academia setting
5. Generate conversations where people are
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20. It’s about lifting the
barriers to
communications.
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21. Telling Your Story…
Content in Lots of Places
Facebook
Pages
Social
Bookmarking
Blog
Podcasts
Facebook
Vimeo
Linkedin
Flickr
YouTube
Twitter
scribd
texts
Wikis
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22. Popular tools Used by
Higher Education
NETWORKING SITES
Facebook
Linked In
BLOGS
Wordpress Blogs
Blogger
MICROBLOGS
Twitter
VIDEO SHARING
YouTube
PHOTO SHARING
Flickr
PODCASTS
iTunes
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23. How Active &
Effective Are You in
Engaging on
Facebook, Twitter
&YouTube?
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24. Let the Student’s Find you Out
Make them follow You
Get more Lead’s
Enquiries
Contact Us:
Room No 830, 8th Floor, RDB Boulevard,
Plot -K1, Sector V, Block - EP & GP,
Salt Lake City, Kolkata - 700091, West Bengal
Phone: +91-9830363622
Email: info@mindstairs.com
www.mindstairs.com
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