With workflows becoming increasingly complicated, the current process-centric approach is becoming more expensive to run – either through cost of automation or through the cost of people doing the work. With increasing focus on data in organisations we believe that data-driven organisations must also think differently when it comes to the role of data in their automation activities. Companies can continue to devise more complex and costly work-arounds to make a process-centric approach work in a data-centric world, or they can use an automation approach that is inherently data-centric to drive the next phase of Hyperautomation.