The ability of a brand to preserve or enhance its robustness & agility in the face of an impending or an ongoing crisis is Brand Resilience and it is important to understand, which industry are you into and how efficiently you can take action to adopt the new normal. In this slide, we have presented 4 simple ways of building brand resilience. If you have any thoughts let us know in the comment section below.

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Brand Resilience
in
COVID-19

2. LOGO
What is Brand?
Brand is not what you say it is;
but what your customer say it is.

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“ If you don’t have a soul infused into
your venture you will always be a
product/service but never a brand ”

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Strategic questions
business ask themselves now?
How has COVID 19 changed your marketing plan?
Is the market ready for your goal? Is your target market considering
to buy your product/service during or post the outbreak?
What changes are you bringing in to ?
What value you can add to your potential customers with content now?

5. LOGO
Channel Matrix?
Higher Impact
Lower Impact
Slow &
Inflexible
Fast &
Flexible
LinkedIn Post
Instagram Post
& IG Live
Twitter Post
Recorded
Q & A
Podcast Interview
Opinion Editorial
Credit-Ogilvy

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“ There’s probably been no better time to be
able to empathize with your customers and
employees-scared, worried about the future,
feeling restless: we are all in the same boat ”
Credit-Ogilvy

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Measuring the effectiveness
of branding?
Satisfaction EngagementDelight Empowerment

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of your brand
Design is the silent ambassador

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What is Brand
Resilience?
Ability of a brand to preserve or
enhance its robustness & agility
in the face of an impending or
on ongoing crisis is
Brand Resilience

10. LOGO
4 ways
to build brand resilience

11. LOGO
In the best of times, every organization should
have a clear purpose. In a crisis, you won’t survive
without one. This is not the time for grandiose
gestures that fall way out of your brand’s
expertise and purpose.
Coursera announces it will let universities access
48000 of its course for free
It introduces thousand of kids of its services for
free.
Do what you
do best

12. LOGO
It is a daunting task for a brand to stick with the
truth, and an ambiguous concept where hiding is
not equivalent to lying.
But with so many stakeholders to take care of,
the truth is always the only way to guarantee
clear skies in the future.
Speak the truth

13. LOGO
Brands increasingly are cultivators of
communities represented by shared values,
interests and passions. This represents an
opportunity.
Brands can bring people together and unite us
around both the profound but also a (just as
needed) laugh
Cultivate your
community

14. LOGO
Social distancing norms have shown most brands
that they their efficiency is not significantly
hampered by remote access and
communication.
The possibilities of work from home is an
achievable reality for many employees even
when this all ends, and brands should not let that
be the reason to lose talented employees to
more flexible organisations starting now.
Practice the
possible

15. LOGO
Closure
COVID-19 is a pandemic whose scale is unprecedented
and the impact of which on each business is signficant.
It is these worldwide phenomenons that the strongest
brands sail through somehow, and come out stronger
than they think is possible today. The secret is to strive.