The Taj Mahal Palace, Mumbai, an iconic and romantic hotel in the heart of Mumbai celebrated Valentines Day through a unique narration of love stories and more. Inviting digital influencers for a #DateWithTaj, we gave them an experience of romance while at the hotel as they captured it all across their social platforms. In continuation, Chefs at Taj Mahal Palace created the Ruby Chocolate which was captured by MindShift Studios, our personal visual production arm. The decadence and temptation of the chocolate is best watched through the video in the presentation!

2. To create a lasting brand connect
by showcasing The Taj Mahal
Palace Mumbai as the most
romantic destination to celebrate
Valentine’s Day at.
#DateWithTaj
objective

3. With an aim to showcase what an ideal
date at The Taj Mahal Palace looks like,
we captured our Valentine’s week
celebrations by sharing visually striking
images across our digital platforms.
We also promoted our couple spas and
suite staycations so our guests could
plan their romantic getaways with us.
campaign
strategy

4. La Patisserie launched artisanal Ruby
Chocolates to sweeten the joys of
Valentine’s Day – They were gifted to
key tastemakers and loyal guests of
the hotel.
A video captured the skillful creation
of the decadant chocolates, tempting
one and all.
launch of the
ruby chocolates
Created by:
Watch the visual journey

5. To catch the attention of a wider
target audience in the luxury and
hospitality space, we invited digital
influencers to spend a day at our
hotel and experience the season of
love, with a dose of #Tajness.
influencer
experiences

6. Through Instagram Stories, we launched a
poll-based contest, conversing with our
followers and showcasing a dream date at
The Taj Mahal Palace. The Stories narrated
curated experiences, gourmet adventures,
spa sessions and the Taj’s iconic rooms –
Fans were asked to identify an experience
that best resonated with them.
contest
amplification

7. Impact