Reliance 3G FeelingBlue Case Study

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#FeelingBlue was a Twitter campaign conducted for Reliance 3G to announce their association with Android. MindShift Interactive & MEC ran the campaign across Twitter on a Monday, the day when people truly feel blue. We created a MindShift of changing the emotion of feeling blue from a sad one to a happy and exciting one.

Tecnologia

10:00 AM, Monday
A few witty tweeps
curiosity + Monday whining + cribbing
#FeelingBlue in a not so happy way

800+ Tweets witnessed in less than an hour

We don’t like
Monday
mornings..#Feeling
Blue Moments

Deadlines

Hangovers

Late

Boss

CURIOSITY AMONGST THE TWEEPS
Why is everyone
#FeelingBlue today?

As it struck 12:00 pm,
Tweeps cheered up & progressed onto sharing why
and how it’s great to be
#FeelingBlue

And, Monday turned
Happily Blue
for everyone on Twitter!

#FeelingBlue
created buzz,
got India curious,
made the World wonder &
got everyone HAPPY

Trended in India at
No. 1 for +24 hours
No 1 Trend in India from Economic Times, 29th May’12
May 28, at 11:30am until May 29, 2012

Also, trended in Mumbai, Delhi, Bangalore, Twittermeter
Ahmedabad, Hyderabad & Chennai

India #FeelingBlue
Tweet Sentiment for #Feeling Blue
Positive Negative
2%

154 Negative 6835 Positive &
Conversations Neutral
Conversations

98%

& then the secret behind
#FeelingBlue was revealed ….

The Winners were now
#FeelingBlue all the more!

WHAT EFFECT DID IT HAVE ON
@RELIANCEMOBILE ?

h
treac
Bran
d Ou @RelianceMobile trended in India

S
UM BER
THEN #FeelingBlue – Campaign Summary

Total Outreach:
+8.1 Million (81,26, 612)
7755 Tweets Generated

930+ Tweeps used #FeelingBlue

Impressions (via tweets) – 72,12,150

Audience Reach (Via Accounts) – 3,05,271+

Audience Reach (Via Followers) - 6,09,191+

Trending – No.1 in India for over 24 Hours and
No.2 worldwide

“#FeelingBlue was personal to us as a
campaign as it focused upon creating a
MindShift towards making Monday’s a happy
affair. Our strategy for the campaign was to
capitalize upon the mundane Monday
mornings and make them happy. With a
generic hashtag and without the brands
twitter account, we took on the challenge and
turned 98% of Indians who felt sad into feeling
happy.”

Zafar Rais, CEO
MindShift Interactive

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Following the popularity of "Cloud Revolution: Exploring the New Wave of Serverless Spatial Data," we're thrilled to announce this much-anticipated encore webinar. In this sequel, we'll dive deeper into the Cloud-Native realm by uncovering practical applications and FME support for these new formats, including COGs, COPC, FlatGeoBuf, GeoParquet, STAC, and ZARR. Building on the foundation laid by industry leaders Michelle Roby of Radiant Earth and Chris Holmes of Planet in the first webinar, this second part offers an in-depth look at the real-world application and behind-the-scenes dynamics of these cutting-edge formats. We will spotlight specific use-cases and workflows, showcasing their efficiency and relevance in practical scenarios. Discover the vast possibilities each format holds, highlighted through detailed discussions and demonstrations. Our expert speakers will dissect the key aspects and provide critical takeaways for effective use, ensuring attendees leave with a thorough understanding of how to apply these formats in their own projects. Elevate your understanding of how FME supports these cutting-edge technologies, enhancing your ability to manage, share, and analyze spatial data. Whether you're building on knowledge from our initial session or are new to the serverless spatial data landscape, this webinar is your gateway to mastering cloud-native formats in your workflows.

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Safe Software

Increase engagement and revenue with Muvi Live Paywall! In this presentation, we will explore the five key benefits of using Muvi Live Paywall to monetize your live streams. You'll learn how Muvi Live Paywall can help you: Monetize your live content easily: Set up pay-per-view access to your live streams and start generating revenue from your content. Increase audience engagement: Provide exclusive, premium content behind the paywall to keep your viewers engaged. Gain valuable viewer insights: Track viewer data and analytics to better understand your audience and tailor your content accordingly. Reduce content piracy: Muvi Live Paywall's security features help protect your content from unauthorized distribution. Streamline your workflow: The all-in-one platform simplifies the process of managing and monetizing your live streams. With Muvi Live Paywall, you can take control of your live stream monetization and create a sustainable business model for your content. Learn more about Muvi Live Paywall and start generating revenue from your live streams today!

Top 5 Benefits OF Using Muvi Live Paywall For Live Streams

Roshan Dwivedi

Automating Google Workspace (GWS) & more with Apps Script

wesley chun

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

The Digital Insurer

The presentation explores the development and application of artificial intelligence (AI) from its inception to its current status in the modern world. The term "artificial intelligence" was first coined by John McCarthy in 1956 to describe efforts to develop computer programs capable of performing tasks that typically require human intelligence. This concept was first introduced at a conference held at Dartmouth College, where programs demonstrated capabilities such as playing chess, proving theorems, and interpreting texts. In the early stages, Alan Turing contributed to the field by defining intelligence as the ability of a being to respond to certain questions intelligently, proposing what is now known as the Turing Test to evaluate the presence of intelligent behavior in machines. As the decades progressed, AI evolved significantly. The 1980s focused on machine learning, teaching computers to learn from data, leading to the development of models that could improve their performance based on their experiences. The 1990s and 2000s saw further advances in algorithms and computational power, which allowed for more sophisticated data analysis techniques, including data mining. By the 2010s, the proliferation of big data and the refinement of deep learning techniques enabled AI to become mainstream. Notable milestones included the success of Google's AlphaGo and advancements in autonomous vehicles by companies like Tesla and Waymo. A major theme of the presentation is the application of generative AI, which has been used for tasks such as natural language text generation, translation, and question answering. Generative AI uses large datasets to train models that can then produce new, coherent pieces of text or other media. The presentation also discusses the ethical implications and the need for regulation in AI, highlighting issues such as privacy, bias, and the potential for misuse. These concerns have prompted calls for comprehensive regulations to ensure the safe and equitable use of AI technologies. Artificial intelligence has also played a significant role in healthcare, particularly highlighted during the COVID-19 pandemic, where it was used in drug discovery, vaccine development, and analyzing the spread of the virus. The capabilities of AI in healthcare are vast, ranging from medical diagnostics to personalized medicine, demonstrating the technology's potential to revolutionize fields beyond just technical or consumer applications. In conclusion, AI continues to be a rapidly evolving field with significant implications for various aspects of society. The development from theoretical concepts to real-world applications illustrates both the potential benefits and the challenges that come with integrating advanced technologies into everyday life. The ongoing discussion about AI ethics and regulation underscores the importance of managing these technologies responsibly to maximize their their benefits while minimizing potential harms.

Artificial Intelligence: Facts and Myths

Joaquim Jorge

Tata AIG General Insurance Company - Insurer Innovation Award 2024

The Digital Insurer

This presentations targets students or working professionals. You may know Google for search, YouTube, Android, Chrome, and Gmail, but did you know Google has many developer tools, platforms & APIs? This comprehensive yet still high-level overview outlines the most impactful tools for where to run your code, store & analyze your data. It will also inspire you as to what's possible. This talk is 50 minutes in length.

Powerful Google developer tools for immediate impact! (2023-24 C)

wesley chun

Boost Fertility New Invention Ups Success Rates.pdf

sudhanshuwaghmare1

GenAI Risks & Security Meetup 01052024.pdf

lior mazor

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

Product Anonymous

Scaling API-first – The story of a global engineering organization Ian Reasor, Senior Computer Scientist - Adobe Radu Cotescu, Senior Computer Scientist - Adobe Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

apidays

Abhishek Deb(1), Mr Abdul Kalam(2) M. Des (UX) , School of Design, DIT University , Dehradun. This paper explores the future potential of AI-enabled smartphone processors, aiming to investigate the advancements, capabilities, and implications of integrating artificial intelligence (AI) into smartphone technology. The research study goals consist of evaluating the development of AI in mobile phone processors, analyzing the existing state as well as abilities of AI-enabled cpus determining future patterns as well as chances together with reviewing obstacles as well as factors to consider for more growth.

Exploring the Future Potential of AI-Enabled Smartphone Processors

debabhi2

A Principled Technologies deployment guide Conclusion Deploying VMware Cloud Foundation 5.1 on next gen Dell PowerEdge servers brings together critical virtualization capabilities and high-performing hardware infrastructure. Relying on our hands-on experience, this deployment guide offers a comprehensive roadmap that can guide your organization through the seamless integration of advanced VMware cloud solutions with the performance and reliability of Dell PowerEdge servers. In addition to the deployment efficiency, the Cloud Foundation 5.1 and PowerEdge solution delivered strong performance while running a MySQL database workload. By leveraging VMware Cloud Foundation 5.1 and PowerEdge servers, you could help your organization embrace cloud computing with confidence, potentially unlocking a new level of agility, scalability, and efficiency in your data center operations.

Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...

Principled Technologies

The Good, the Bad and the Governed - Why is governance a dirty word? David O'Neill, Chief Operating Officer - APIContext Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

apidays

Reliance 3G FeelingBlue Case Study

2. Campaign Objective • Raise buzz about the Reliance-Android ‘Be Blue’ campaign • Get India #FeelingBlue, shifting mindsets towards making it a happy sentiment • Progressively create a brand connect

3. How we got people #FeelingBlue

4. 10:00 AM, Monday A few witty tweeps curiosity + Monday whining + cribbing #FeelingBlue in a not so happy way 800+ Tweets witnessed in less than an hour

5. We don’t like Monday mornings..#Feeling Blue Moments Deadlines Hangovers Late Boss

6. Even BRANDS jumped in with #FeelingBlue

7. CURIOSITY AMONGST THE TWEEPS Why is everyone #FeelingBlue today?

8. As it struck 12:00 pm, Tweeps cheered up & progressed onto sharing why and how it’s great to be #FeelingBlue

10. And, Monday turned Happily Blue for everyone on Twitter!

11.

12. Contest entries: 4000+

13. #FeelingBlue created buzz, got India curious, made the World wonder & got everyone HAPPY

14. Went viral across platforms

15. Trended in India at No. 1 for +24 hours No 1 Trend in India from Economic Times, 29th May’12 May 28, at 11:30am until May 29, 2012 Also, trended in Mumbai, Delhi, Bangalore, Twittermeter Ahmedabad, Hyderabad & Chennai

16. Trending Worldwide within 5 Hours

17. India #FeelingBlue Tweet Sentiment for #Feeling Blue Positive Negative 2% 154 Negative 6835 Positive & Conversations Neutral Conversations 98%

18. & then the secret behind #FeelingBlue was revealed ….

19. The Winners were now #FeelingBlue all the more! WHAT EFFECT DID IT HAVE ON @RELIANCEMOBILE ?

20. h treac Bran d Ou @RelianceMobile trended in India

21. S UM BER THEN #FeelingBlue – Campaign Summary Total Outreach: +8.1 Million (81,26, 612) 7755 Tweets Generated 930+ Tweeps used #FeelingBlue Impressions (via tweets) – 72,12,150 Audience Reach (Via Accounts) – 3,05,271+ Audience Reach (Via Followers) - 6,09,191+ Trending – No.1 in India for over 24 Hours and No.2 worldwide

22. “Social media platforms like Twitter are an integral part of the digital universe that our customers traverse & we wanted to reach out to them. Our campaign objective was to amplify the Reliance Android ‘Be Blue’ campaign in a fun, engaging way and the creative and daring approach of turning the #FeelingBlue sentiment on its head did just that. We successfully raised curiosity, gave twitterati an experience to enjoy & achieved our campaign objective too.” Shivani Suri Dhanda Deputy GM - Brand and Marketing, Reliance Communications

23. “#FeelingBlue was personal to us as a campaign as it focused upon creating a MindShift towards making Monday’s a happy affair. Our strategy for the campaign was to capitalize upon the mundane Monday mornings and make them happy. With a generic hashtag and without the brands twitter account, we took on the challenge and turned 98% of Indians who felt sad into feeling happy.” Zafar Rais, CEO MindShift Interactive

24. Thank you www.mindshiftinteractive.com

Reliance 3G FeelingBlue Case Study

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