Everything LIVE is the way the youth is moving. With attention spans lowering and content consumption overflowing, everyone wants to consume at even faster rates. Applications like SnapChat brought about the phenomenon of exchanging images and emotions spontaneously and applications like Meerkat and Periscope promise to take it to the next level with showcasing the true picture every single second, providing a more honest, real and engaging interaction with people who wish to consume the content. Brands in India must start realizing the potential and incorporating these platforms within their strategy to ensure they're at the top of their game, always. Here's an overview by the MindShift Interactive Digital team on the ongoing debate on whether Meerkat is better or Periscope is. We'd love to hear your verdict in the comment box below.

1. Meerkat vs Periscope
Which one is better ?
Date:20th April 2015

2. Introduction With social networking applications available at your finger tips,
the world is integrating and getting closer and smaller.
One can experience different cultures, events, live happenings
around the world vicariously. What is making this experience
even more richer are the live streaming video mobile Apps,
which enable users to share live video stream with others.
Video on smartphones and Tabs are growing by 114% YoY. This
figure shows that more and more people are sharing their
experiences through videos.
Apps like Vine and SnapChat enable users to make short videos
and share it with others for only certain second, but lack in live
streaming. For that there are apps like Livestream and Ustream
available on Android and iOS.
But making a lot of noise in the live video streaming market are
the two brand new applications by the name Meerkat and
Periscope. These have taken the digital world by storm and are
the hottest video applications of the year 2015.

3. Meerkat
Meerkat is a free live streaming App that
allows users to stream live videos from their
mobile phones and share it with their
Twitter followers.
Launch date: 27th February, 2015, by the
team of developers headed by Ben Rubin
Users: Currently it enjoys over 4,00,000
users. Apparently it had 1,20,000 users in
the first two weeks of its launch itself.
How to use: Meerkat is simple to use. You
just have to click on the stream option on
the App and there begins your live
streaming.

4. • Meerkat allows the user to tweet live streaming video
and the followers get it on their news feed
• The broadcaster’s name, his location and the
number of people watching the video and the
profile of the followers all appear on the display
screen
• Icons for liking the live video stream and
commenting real time are offered
• One can save the stream in their phone to view it
later
• Before Twitter scrapped the social graph feature,
users used to get notifications of live-stream on
twitter from the person they followed
Compatible with iPhone, iPad, and iPod
touch. This app is optimized for iPhone 5,
iPhone 6, and iPhone 6 Plus.
Meerkat for the Android phones is in
development
Technical
specifications
Meerkat
Features

5. Brands and Celebrities using Meerkat
Brands like CNN, Red
Bull and Billboard,
personalities like Jeb
Bush and Jimmy Fallon
have all started using
Meerkat to reach their
audience.

6. Periscope
Periscope is a free live streaming App,
developed by Kayvon Beykpour and
Joe Bernstein and acquired by Twitter in
early 2015 for $100 million.
Launch Date: March 26th, 2015
How to use: Tap on the camera button
and give the app permission to access
your camera and microphone. User will
be given an option to show his/her
location. From there on stream your
video live.

7. • Allows users to share the live stream with others by notifying the
followers with a press of button
• An in-App feature where the user can save the video
• Users can send animated hearts to the broadcasters
• Followers can comment on the live video stream, like or dislike it
on real time basis
• Users have an option to view broadcasts from their friends and
broadcast from other global users through
• NEW: Periscope has come up with a new feature which allows
broadcasters to let only those users comment on their video
whom they follow
• Users have an option to block certain followers
• You can delete chats, replay any history
Available in iOS
version
Android version still in
development
Features
Technical
Specifications

8. Brands and Celebrities using Periscope
Brands like Spotify and Mountain
Dew are the first to use Periscope
to market their products. Where
Spotify used Periscope to
broadcast a concert with Connor
O’Brien of the band Villagers,
Mountain Dew opted for a short
video featuring their core values.
High Street Phoenix has used
Persicope to give users a live walk
through of their mall

9. Meerkat Periscope
Meerkat does not provide in-App features to save the
video, so if you miss the Live Broadcast, there’s no way
to watch it again
Periscope allows the user to save the video through its in-
App saving feature
Meerkat is strictly about posting and watching live
videos, hence doesn't offer a profile photo or a place
to describe the user. It puts live streaming front and
centre and doesn't have a menu bar
Periscope has a menu bar and multiple tabs running
across the bottom as well as a profile section in the
upper right-hand corner in which a user can add an
avatar and a description
Meerkat lets user save streams in their phone's camera
roll and also lets users to schedule broadcasts for a later
date
Periscope lets viewers replay stream for 24 hours after
they’ve been broadcast
It provides user with an auto-Twitter feature to the user
wherein the broadcast link automatically reaches the
news feed of the followers
Periscope gives user an option to not post on Twitter, and
allows them to broadcast privately and hide their
location
A user can find people by checking out a list of
featured broadcasts or can browse through the leader
board of most popular broadcasters
Displays everyone you're following on Twitter under the
People tab along with finding new people
Meerkat allows users to like the live stream Periscope has animated hearts for liking the stream
Meerkat automatically posts all comments to Twitter Periscope keeps all conversations within the app
The show down

10. INSIGHTFUL DIGITAL OUTREACH
ASSURES AN INNOVATIVE &
SUSTAINED ENGAGEMENT.