2. Agenda
1. Overview of Indonesia
1.1 Country
1.2 Internet User
2. Online Game Market
2.1 Users
2.2 Market Size
3. Marketing Method
3.1 Warnet
3.2 FaceBook
4. Payment
5. Publisher
6. Online Games
7. Potential of Indonesia Market

3. 1.1 Overview - Country
 Indonesia’s Population : 245M People. World No. 4th
 Indonesia’s Land Size : 1,9M sq km. has got 17,000 Islands
 60% of Population lives in Java island
 Online game users mainly lives in Java island around 70%
 Over 26,000 PC Café and 30% is in Jakarta
 87% of Muslim, the biggest Islam country in the world

4. 1.2 Overview – Internet User
Year Users
2000 2,000,000
2007 20,000,000
2008 25,000,000
2009 30,000,000
2010 33,000,000
2011 39,600,000
Internet World Stats (2011,1)
 Annual Increasing Rate is over 20%
 No.1 ISP is Telkom and over 2 M Subscribers
 ISP is more than 100
 Home Users are using 512Kbps ~ 1Mbps
 PC Café are using 1Mbps ~ 4Mbps
 512 Kbps : U$ 25 , 1Mbps : U$ 40 Monthly. Still Expensive

5. 2.1 Online Game Market - Users
 Over 7M Online Game Users now, but rapidly increasing. CAGR 20%
 Most of users are playing FPS(Point Blank) and Casual Games
Kids start to play Point Blank as a firs online game
 Chinese Indonesian has got purchasing power
Ex.) Yulgang Online : CCU 800 but Revenues U$ 100,000.
 Home Users rate is increasing coz low internet price and PCs.
2008 - Home users/ PC Café users : 3:7 , 2010 – 5 : 5
[Online Game User Distribution]

6. 2.2 Online Game Market – Market Size
Internet Users : 39.600.000 Users.
Online Game User : 7.000.000 Users
Internet Café : 26.000 Café
Favorite Game Type : FPS & Casual Games
Huge Potential : only 18% Online Game Users from Internet Users
35,000,000 Facebook Users are ready to play the Online Games

7. 2.2 Online Game Market – Market Size
U$:1,000
Indonesia Online Game Market Share
190,000
150,000
110,000
55,000
2009 2010 2011 2012
Rapidly increased MS in 2010 because of Point Blank, CCU was peak 200,000
2011 increasing rate is 35%, Point Blank (CCU 150,000), many success casual and MMO games
Assume 2012 also at least 30% of increasing rate, coz infra(low internet/PC cost, higher game users)

8. 3.1 Marketing – Warnet (PC-Café)
There are so many kind of marketing can be done in this industry, it is through Warnet
(PC-Café). One of the effective marketing strategy is by doing Road-Show to some Warnet
in all big cities in Indonesia (Jakarta, Medan, Surabaya, etc).
By doing this roadshows, users who play in those Warnet, can try the game and get more
Information about the game itself from the marketing staffs and by then the game will be
known by other users in those areas when it spread out from mouth to mouth.
Industry saying, we install our client 1,000 in Warnet, the game has got CCU 1,000
NOT easy to install game Client in Warnet because of many reasons
Such as lack of HDD size, owners do not want, not easy to contact Warnet etc

9. 3.2 Marketing – Facebook
Types of marketing through Facebook
1. Advertisement on Facebook
2. Making Fanpage
3.Promotion & Event on Fanpage
4. Customer Service on Fangape
WHY using Facebook
-> NO MASS Media
-> Users are familiar with FB
-> Over 35M FB uses

10. 4. Payment
Payment Methods
A. Vouchers (known as PP-Card)
- It’s the most popular payment method in Indonesia. Over 90% still using it
Distribution Margin on Voucher
Still very high from 10% till 25%
Voucher Distribution Channel
1. Agent
Put or look for agent in every major cities, they will be the one who help us
sell the vouchers to everyone in their own territory.
2. Warnet / Internet Café
Sell vouchers to every warnet in Indonesia and they will sell it to their users
in their business area.
3. Sales Staff
Manage the local area, go around the town and look for users to buy
in warnet, home users, etc.

11. 4. Payment
B. Payment Gateway
- 2nd most favourite payment method in Indonesia.
How it work:
Payment Gateway Indonesia
Currently there are 3 successful payment gateway in Indonesia:
- Gudang Voucher www.gudangvoucher.com
- Indomog www.indomog.com
- Unipin www.unipin.com

12. 5. Publisher
Online Game Company’s Status
Currently there are over 25 Online Game companies in Indonesia.
3 of them are very successful and the rest are growing fast.
Top 3 Online Game Publisher in Indonesia
PT. Lyto Datarindo Fortuna (LYTO)
PT. Kreon
PT. Megaxus Infotech

13. 5. Publisher
LYTO
Company Name : PT Lyto Datarindo Fortuna
CEO : Andi Suryanto
Date of Establish : 12 March 2003
Games MMORPG : Ragnarok Online, Allods, Jade Dynasty, Luna Online,
Granado Espada, Rohan, Seal, Perfect World, RF Online
Games Casual : Avalon, Cross Fire, Crazy Cart 2, Idol Street, Getamped-R
Revenues in 2011 : U$ 35,000,000

14. 5. Publisher
Kreon
Company Name : PT Kreon.
CEO : Jacy Kim.
Year of Establish : 2007.
Games MMORPG : Yulgang Online, Atlantica Online.
Games Casual : OnAir Online, Point Blank, FreeStyle, Mako Online, Lost Saga.
Games Webbased : Apocalyps.
Revenues in 2011 : U$ 65,000,000

15. 5. Publisher
Megaxus
Company Name : PT Megaxus Infotech.
CEO : Eva Muliawati.
Year of Establish : 2006.
Games MMORPG : Lineage 2.
Games Casual : Audition, War Rock, Grand Chase, Counter Strike Online,
SD Gundam Online.
Revenues in 2011 : U$ 8,000,000

16. 6. Online Games
[FPS] [MMORPG]
[Casual]
Over 60 Online Game in Indonesia Except Facebook and Webgames

17. 7. Potential of Indonesia Market
Indonesia's online game industry have a very good potential to grow,
it's predicted to grow 33% per year for the next five years
after the business value this year will reach around U$D 150M and grab total 7M Users.
Internet Infra structure are getting better and cheaper than last year, lower over 50% than last year.
Also internet user increasing rate also over 30% every year and we forecast 40,000,000 internet users
next year and more than 25% will be a online game users.
With a population of 245 million, Indonesia is the fourth most populous nation in the world
and has a increasingly online youth market that are avid gamers. This is why the
online game business in Indonesia have a good potential and keep on growing.

18. Min.y.pang@gmail.com