This document provides an overview of a 2-3 month digital marketing internship program that covers 12 modules. The modules include topics like website design, search engine optimization, social media marketing, email marketing, Google ads, analytics, and more. Students will learn key digital marketing strategies and how to implement them using various tools. The hands-on training includes creating websites, running social media campaigns, setting up Google ads, and utilizing analytics to measure results.
2. DIGITAL MARKETING MODULES
Website Designing
Search Engine Optimization
Search Engine Marketing ( Google Ads)
Social Media Optimization
Social Media Marketing
Video Marketing
E-mail Marketing
Affiliate Marketing
Google Adsense
Online Reputation Management
Blogging
Google Analytics
Google Webmaster Tools/ Search Console
3. WEBSITE CREATION
WORDPRESS SETUP
Introduction
How to buy Domain
How to buy Hosting
How to install Theme
How create Wordpress Website
Types of Hosting
Hosting the Wordpress Practically
Wordpress Pulgins
Blog Creation
Widget Configuration
Module 1
4. SEARCH ENGINE OPTIMIZATION
RESEARCH AND ANALYSIS OF KEYWORD
Module 2
Introduction
Understanding Website
What is Search Engine Optimization?
Importance of SEO in Digital Marketing
Different type of Search Engines
How Search Engine Works
What is Keyword
Types of Keywords
Keyword Research Tools
5. ON PAGE OPTIMIZATION
What is On Page Optimization
Types of Websites
Web Layout Structure
File Name Optimization
Title Optimization
Heading Optimization
Bread Crumbs
Content Optimization
Image Optimization
Footer Optimization
Wordpress SEO
Embedding Vedio
Meta Description
6. OFF PAGE OPTIMIZATION
Google My Business
Black Hat SEO
What is Off Page Optimization
Importance of Back Links
Directory Submission
Article Submission
Classified Posting
Social Book Marking
Profile Creations
Web 2.0
Blog Commenting
QR Code
Image Submission
Video Submission
Black Hat Tips and Tricks
Documentation Submission
Business reviews
Q & A
Difference between On Page and
off page Optimization
7. GOOGLE WEB MASTER TOOLS
SEO Tools
(SEARCH CONSOLE)
Module 3
How to submit a Website to Search Console
URL Inspection
Performance
Index Coverage
Sitemaps
Mobile Usability
SEM Rush
Ahrefs
Majestics SEO
KeyWord Planner
KeyWordtool.io
Disavow Tool
Links
8. SEARCH ENGINE MARKETING
Setting up Adwords Account
Campaign Set up
(GOOGLE ADS)
Module 4
Introduction
Sign up Process
Billing Setting
User Account Creation
User Access Levels
Setting Up Compaigns
Types of Campaigns
How to fit the Right Campaign
to the Business Objective
Language Setting
Ad Rotation
Experiments
Daily Budget Selection
Ad Scheduling
9. SOCIAL MEDIA OPTIMIZATION
AND MARKETING
Adgroup Set up
Module 5 & 6
What is Ad Group?
What is Social Media Marketing
How is it Importance in Business ?
How Can Social Media be Integrated
With the Website?
Case Studies on Various Social Media
Setting up a Vision, Mission & Goals for Social Media
Platforms
Optimization
How to set up Ad Groups
Keyword Research
Keyword Match Types
Ads Setup
Auction Process
Ad Extensions
10. Facebook Marketing
Importance of Facebook in Branding a Product or Service
Facebook User Profile Creation
Page Creation
Group Creation
Event Creation
Facebook Updates
Facebook Resources
Facebook Like Box
Facebook Layout
Facebook Hidden Buttons
Facebook Tricks
Facebook Content Creation
Edge Rank Algorithm
11. Facebook Marketing
How to improve Likes, Shares and Comments
How to Builds Brand on Facebook
Facebook Budget Management
Importance of Hash Tags
Facebook Advertising
Sponsored Posts
Sponsored Stories
Sponsored Videos
Sponsored Likes
Sponsored Events
Custom Tabs
Facebook Tools
12. Twitter Marketing
Linkedin Marketing
Importance of Twitter in Building Brand & Business
Fan Engagement in Twitter
Creating of Twitter Profile
Writing Search Engine Content as Bio for Twitter
Importance of Hash Tags
How to Engage With Users On Twitter
How to Create Ads in Twitter
What is Linkedin
How is Linkeding Importance for Business?
Role of Linkedin Human Resource Department
Profile Creation
Company Page Creation
Group Creation
Linkedin Campaigns
Linkedin Ads
13. Module 7
YOUTUBE MARKETING
What is Vedio Marketing
Statistics of Vedio Marketing
Creating Youtube Channel
Create a Video Marketing Strategy
Viral Vedio Examples
Type of Video Posts
How to Create Youtube Videos
How to Rank Youtube Videos On top
Youtube SEO
Youtube Keyword Tools
14. Module 8
E-MAIL MARKETING
Setting Up Campaigns
What is E-Mail Marketing
How to Write
What to Write
E-Mail Marketing Scheduling?
Types of Compaigns
Spam Words not to be used in
Mail template
Why E-Mail Marketing
How is E-Mail Marketing Important
in Digital Marketing?
15. Module 9
AFFILIATE MARKETING
How Affiliate Marketing Works
What is Affiliate Marketing
Costing Techniques
How to Identify Publishers
How to Recruit Publishers
What type of Products are to be
Assigned to Publishers
How to Identify Merchants
Affiliate Marketing Tools
How is it important in Digital Marketing?
How to increase ROI of Business
Using Affiliate Marketing
16. Module 10
Module 11
ONLINE REPUTATION MANAGEMENT
GOOGLE ADSENSE
What is Online Reputation Management?
Understand the Customer Sentiments
How to deal Negative Reviews
How to Engage With Customers
Tools Used in ORM
How to create Google Adsence Account
How to make Money With Google Adsense
How to Verify Google Adsense Account
17. Module 12
Module 13
BLOGGING
GOOGLE ANALYTICS
Understanding Metrics
How to make Money
How to link Website to Google Analytics Account
User
Session
Visit
Page Views
Unique Page Views
Goals
Unique Sessions
Through Blogging
Niche Tips
19. TEN (10) MUST KNOW
DIGITAL MARKETING TOOLS
EXPLAINED
Canva
Uber Suggest
Facebook Ads Manager
Facebook Business Manager
Facebook Page Insights
Twitter Native Platform
Google Ads Manager
Google Analytics
Youtube Creator Studio
Active Campaign
