Design Organization du Jour
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For Chicago Camps Prototypes, Process, and Play 2015 I describe the different types of design organizations I have seen and been a part of over the past 20 years. I also give examples of the pros and cons of each, and which organizational type I find works best for design within a large company.
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Design Organization du Jour
- 1. D E S I G N O R G A N I Z AT I O N D U J O U R M I L I S S A TA R Q U I N I @ M I L I S S A
- 2. B E G I N N I N G O F T I M E 1 9 9 5
- 3. I W O R K E D H E R E
- 5. 1 5 Y E A R S O F R E - O R G S
- 6. “ W H AT I S U I ? ” I N T H E D R A W E R A N E M P T Y C A R D B O A R D B O X U N D E R T H E D E S K &
- 8. T W O M A I N O R G T Y P E S
- 9. C E N T R A L I Z E D I S A W E S O M E
- 10. W E L O V E I T ! • centralized direction / approval • clear lines of authority and control • the CFO is beside themselves with joy • usability improves (when the right standard is chosen)
- 11. C E N T R A L I Z E D S U C K S
- 12. W E H AT E I T ! • my project is “special”! • resources move around, I never get any! • there’s no creativity! • things take too long!
- 13. S O … L E T ’ S
- 14. D E C E N T R A L I Z E D I S A W E S O M E
- 15. W E L O V E I T ! • Freedom! • Speed! • I have my own resources! • I AM SPECIAL!!!
- 16. D E C E N T R A L I Z E D S U C K S
- 17. W E H AT E I T ! • The CFO is really, really angry. • duplication of effort • technology chaos • zero accountability for bad choices / mysterious data
- 18. S O … L E T ’ S … O H .
- 19. W H AT ’ S T H E A N S W E R ?
- 21. C E N T R A L I Z E D O R G W I T H D E D I C AT E D R E S O U R C E S
- 22. B E N E F I T S • centralized design knowledge & understanding • dedicated resources make teams stronger • client partners always have a resource • client partners understand capacity
- 23. B I G G E R E F F O R T • keeping the teams aligned • keeping the vision shared • political / communication training • inclusiveness
- 26. I S A R E O R G C O M I N G ?
- 27. Y O U A L R E A D Y K N O W
- 28. T H I N G S T O L I S T E N F O R , C E N T R A L I Z E D • “I cant find anything on the styleguide/wiki/whatever!” • “The standard is stupid.” • “I cant wait for that approval.”
- 29. T H I N G S T O L I S T E N F O R , D E C E N T R A L I Z E D • “Why did the company build 14 different photo galleries this year?” • “No one has any idea what anyone's is doing.” • “The (Project Name) team just built the worst (Project Name) ever.”
- 30. R E O R G S U R V I VA L T I P S
- 32. M I L I S S A TA R Q U I N I @ M I L I S S A T H A N K Y O U