Fresh tips to market and brand your beauty salon.

1. Beauty Systems Group:
Branding & Marketing
The Salon Experience.
Josh Miles, Principal
Miles Design LLC - Indianapolis

2. Miles Design // Branding and Marketing The Salon Experience
Who is Miles Design?
We are an award-winning branding firm,
specializing in rebranding and web design for
professional services firms.

3. Miles Design // Branding and Marketing The Salon Experience
What is a brand?
A brand is a promise… and more.
It’s a visual, emotional, experiential reputation.

4. Miles Design // Branding and Marketing The Salon Experience
Where you excel:
Sights / Sounds / Smells
Magazines / Art / Music
Apparel / Courtesy / Attitude

5. Miles Design // Branding and Marketing The Salon Experience
Where it’s tough:
Consistency / Identity / Print Collateral
Marketing / Advertising / Promotions
Website / SEO / Email / Social Media

6. Miles Design // Branding and Marketing The Salon Experience
Why It matters:
Differentiate your salon
Fill more appointments
Better word of mouth
Get more guys in your salon

7. Miles Design // Branding and Marketing The Salon Experience
Bottom line:
new
Add new clients clients
More loyal repeat clients
all 3
Increase profit per sale
repeat profit

8. Miles Design // Branding and Marketing The Salon Experience
How can you improve?
1. Ask your team
2. Ask your clients
3. Leverage technology / social media

9. Miles Design // Branding and Marketing The Salon Experience
1. Ask your team:
:15 minute brainstorming meeting:
Who uses social media / what?
Client requests?
What does your team need?

10. Miles Design // Branding and Marketing The Salon Experience
2. Ask your clients:
New / existing client surveys
Where are they on social media?
Email newsletter / appointment opt-in.
How can we make life easier for you?

11. Miles Design // Branding and Marketing The Salon Experience
3. Leverage technology:
Utilize your website / Facebook / Blog / SEO
Email newsletters / SMS Text Messaging
Twitter / LinkedIn / Foursquare / Tungle.me

12. Miles Design // Branding and Marketing The Salon Experience
Other tips:
Punch / swipe cards for product discounts
Foursquare check-in promotions
Appointment reminders / Products used
New Client Referral - Free Product Promo

13. Miles Design // Branding and Marketing The Salon Experience
Thank you.
How can we help you?
Josh Miles, Principal
Miles Design LLC - Indianapolis
josh@milesdesign.com
317.915.8693 ext. 1
http://www.milesdesign.com
Twitter.com/joshmiles