Mikko Annala

Helsinki Area, Finland Finland

Researcher & Experiment Specialist

Government / Military

I'm intrigued about complexity of human behaviour, sustainable innovations, and unlocked possibilities of an experimental society. My background is in social psychology, with strong experience in understanding behaviour, resulting from conducting psychological research and testing customer behaviour with startup companies. At Demos Helsinki I work with wide range of different actors, ranging from startups of Peloton Club (www.peloton.me) to ministries such as Prime Minister's Office and Ministry of Transportation and Communications. I try to apply behaviour insights to most of my projects. For instance, I was in a major role in creating a model – commissioned by Finnish Prime Minister's...