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Future of Advertising

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Michael Troiano
Michael Troiano

Slides from the FutureM panel "The Future of Advertising," moderated by Holland-Mark Principal MIKE TROIANO, and featuring Localytics CEO RAJ AGARWAL, Mullen Chief Innovation Officer EDWARD BOCHES, DataXu President & CEO MIKE BAKER, Digitas' Chief Growth Officer BARBARA CIPOLLA, Arnold Worldwide SVP Director of User Experience KEITH LAFERRIERE, and CampusLIVE CEO BORIS REVSIN. Sponsored by http://Bostinnovation.com

Negócios
1 de 17
the future of advertising 09.13.11
@miketrap
the panelists Barbara Cipolla Digitas Raj Aggarwal Localytics Edward Boches Mullen Mike Baker DataXu Boris Revsin CampusLive Keith LaFerriere Arnold 3
the problem with panels what you get. what you want.
the future of advertising 6 Boston area marketing luminaries 3 digital focused ad pros (Arnold | Mullen | Digitas) 3 ad focused digital pros (CampusLIVE | DataXu| Localytics) 10 questions, on a 5-point scale will see their responses when you do extremes will debate you weigh in on Bostinnovation after the panel
Ready?
digital media is now primary. Raj Edward Barbara Keith Boris strongly disagree strongly agree agree somewhat disagree somewhat neutral
can’t measure = doesn’t matter. Raj Edward Barbara Keith Boris strongly disagree strongly agree agree somewhat disagree somewhat neutral
conventional advertising is dead. Raj Edward Barbara Keith Boris strongly disagree strongly agree agree somewhat disagree somewhat neutral
classic agency model is broken. Raj Edward Barbara Keith Boris strongly disagree strongly agree agree somewhat disagree somewhat neutral
bullshit > upside in social. Raj Edward Barbara Keith Boris strongly disagree strongly agree agree somewhat disagree somewhat neutral
should be more focus on Twitter. Raj Edward Barbara Keith Boris strongly disagree strongly agree agree somewhat disagree somewhat neutral
should be more focus on Facebook. Raj Edward Barbara Keith Boris strongly disagree strongly agree agree somewhat disagree somewhat neutral
most brands need a mobile app. Raj Edward Barbara Keith Boris Mike strongly disagree strongly agree agree somewhat disagree somewhat neutral
brands are less important. Raj Edward Barbara Keith Boris strongly disagree strongly agree agree somewhat disagree somewhat neutral
in the middle of an unprecedented marketing transformation. Raj Edward Barbara Keith Boris strongly disagree strongly agree agree somewhat disagree somewhat neutral
What’s your take?weigh in at… 17

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Future of Advertising

  • 1. the future of advertising 09.13.11
  • 3. the panelists Barbara Cipolla Digitas Raj Aggarwal Localytics Edward Boches Mullen Mike Baker DataXu Boris Revsin CampusLive Keith LaFerriere Arnold 3
  • 4. the problem with panels what you get. what you want.
  • 5. the future of advertising 6 Boston area marketing luminaries 3 digital focused ad pros (Arnold | Mullen | Digitas) 3 ad focused digital pros (CampusLIVE | DataXu| Localytics) 10 questions, on a 5-point scale will see their responses when you do extremes will debate you weigh in on Bostinnovation after the panel
  • 7. digital media is now primary. Raj Edward Barbara Keith Boris strongly disagree strongly agree agree somewhat disagree somewhat neutral
  • 8. can’t measure = doesn’t matter. Raj Edward Barbara Keith Boris strongly disagree strongly agree agree somewhat disagree somewhat neutral
  • 9. conventional advertising is dead. Raj Edward Barbara Keith Boris strongly disagree strongly agree agree somewhat disagree somewhat neutral
  • 10. classic agency model is broken. Raj Edward Barbara Keith Boris strongly disagree strongly agree agree somewhat disagree somewhat neutral
  • 11. bullshit > upside in social. Raj Edward Barbara Keith Boris strongly disagree strongly agree agree somewhat disagree somewhat neutral
  • 12. should be more focus on Twitter. Raj Edward Barbara Keith Boris strongly disagree strongly agree agree somewhat disagree somewhat neutral
  • 13. should be more focus on Facebook. Raj Edward Barbara Keith Boris strongly disagree strongly agree agree somewhat disagree somewhat neutral
  • 14. most brands need a mobile app. Raj Edward Barbara Keith Boris Mike strongly disagree strongly agree agree somewhat disagree somewhat neutral
  • 15. brands are less important. Raj Edward Barbara Keith Boris strongly disagree strongly agree agree somewhat disagree somewhat neutral
  • 16. in the middle of an unprecedented marketing transformation. Raj Edward Barbara Keith Boris strongly disagree strongly agree agree somewhat disagree somewhat neutral