A presentation on how Bloc Marketing helps car dealers maximise competitive advantage online! Reducing CPA drastically by applying Bloc's expertise / proven methodology and using innovative technology developed by Eysys!

2. AGENDA
● Who we are
And why we excel at what we do
● Who we work with
Examples of some of our clients
● Technology
We use the latest technology
● Case Studies
Some of our case studies

3. ● Who we are
And why we excel at what we do
● Who we work with
Examples of some of our clients
● Technology
We use the latest technology
● Case Studies
Some of our case studies
MISSION

4. ● PPC Technology Company
● Many years experience in online market
● Part of the CorePlace Group
THE TECHNOLOGY PROVIDER

5. ● Technology developed over 7 years in an agency
environment
● Significant investment in development resources
● Technology delivers significant ROI performance
improvements
TECHNOLOGY

6. THE PROCESS - STEP 1-2

7. THE PROCESS - STEP 3-4

8. THE PROCESS - STEP 5-6

9. THE PROCESS - STEP 7-8

10. ● Almost any format accepted
● Updated as often as necessary
● Can be web scraped if necessary
● Main criteria is that your feed must have either a URL or
sufficient parameters to generate a URL
COLLECTS & COLLATES YOUR
DATA

11. ● Corrects abbreviations
● Translates industry vocabulary
● Removes prohibited characters
CLEANSES & TRANSLATES YOUR
DATA

12. BREAKS DOWN A VEHICLE INTO
‘DIMENSIONS’
Suzuki Grand Vitara
Ddis sZ5 1.9 L
Black 4 x 4
Manual Diesel
5 door 2012
12 £6,500

13. CONSTRUCTS KEYWORDS BASED ON
DIMENSIONS
Suzuki Grand Vitara
Suzuki Grand Vitara
Suzuki Grand Vitara
Suzuki Grand Vitara
Suzuki Grand Vitara
Black Grand Vitara
Black
DDis SZ5
Diesel
4 x 4
DDis SZ5
1.9L
1.9L
1.9L

14. ADDS ‘SEED’ KEYWORDS
Suzuki Grand Vitara
Ddis sZ5 1.9 L
Black 4 x 4
Manual Diesel
5 door 2012
12 £6,500
Cheap
Discount
Used
Pre-owned
Second hand

15. ADDS ‘SEED’ KEYWORDS
Suzuki Grand VitaraCheap
Discount
Used
Pre-owned
Second hand
Suzuki Grand Vitara
Suzuki Grand Vitara 4 x 4
Suzuki Grand Vitara 4 x 4
Suzuki Grand Vitara 4 x 4

16. GENERATES OPTIMISED AD
COPY
● Creates ads using a combination of your data and the
seed keyword
● Automatically adjusts ad copy to cope with different
word lengths
Grand Vitara from £18,999
1.9 2012 in Black with Low Mileage.
4x4 Manual Diesel Now Only £18,999
mycars.com/new_diesel_grand_vitara

17. CREATES DISTINCT ADS FOR EACH AD
GROUP
Grand Vitara from £18,999
1.9 2012 in Black with Low Mileage.
4x4 Manual Diesel Now Only £18,999
mycars.com/new_diesel_grand_vitara
● Keyword: Diesel Grand Vitara
Cheap Vitara from £18,999
1.9 2012 in Black with Low Mileage.
1 of 5 Suzuki Grand Vitara in Stock.
mycars.com/grand_vitara_black
● Keyword: Cheap Black Grand Vitara

18. GENERATES NEW FORMAT
ADS
Grand Vitara from £18,999 - 1.9 2012 in Black with Low Mileage
1.9 2012 in Black with Low Mileage.
1 of 5 Suzuki Grand Vitara in Stock.
mycars.com/grand_vitara_black

19. Grand Vitara from £18,999
1.9 2012 in Black with Low Mileage.
4x4 Manual Diesel Now Only £18,999
mycars.com/new_diesel_grand_vitara
Grand Vitara from £18,999
1.9 2012 in Black with Low Mileage.
1 of 5 Suzuki Grand Vitara in Stock.
mycars.com/grand_vitara_black
SPLIT TEST ENGINE
A:
B:
1000 Impressions
97 Clicks
Conversion rate 2%
CTR 8.5%
CPC £1.20
1000 Impressions
100 Clicks
Conversion rate 2%
CTR 10%
CPC .95P

20. mycars.com new cars used cars about us contact
us
New Grand Vitara
From £18,999
AD LINKS TO DISTINCT LANDING PAGES
Each keyword can have its own URL
Grand Vitara from £18,999
1.9 2012 in Black with Low Mileage.
1 of 5 Suzuki Grand Vitara in Stock.
mycars.com/grand_vitara_black

21. GEO TARGETING
Bids can be adjusted
according to how
close the searcher is to
your branch or
branches
15p 12p 9p

22. TACTICAL AND SPECIAL
OFFERS
Tactical deals and
special offers can be
updated via ‘cloud
based’ document
sharing.
New Grand Vitara
ZERO DEPOSIT
0% APR
FROM £169 PER MONTH

23. COMPREHENSIVE REPORTING
eFeeder produces
comprehensive
reporting letting you
know how well we are
doing on a monthly or
even daily basis.

24. BEST OF BREED - WHY US?
● Combination of technology & expertise
● Proven track record
● Long history of travel

25. CAR RETAIL - CPC REDUCTION
“A record breaking number of orders taken across the group.
Great result, well done everyone at Bloc.”

26. CASE STUDY: SKI WEBSITE
Our client is a very well known online ski holiday company. The PPC account was previously managed
by an international digital marketing agency.

27. CASE STUDY: RETAIL
Client is a nationally
known brand of
jewellery retailers.
One month after
taking control of the
account, CPC had
dropped by 16.3%,
sales had increased by
202.91% and revenue
increased 212%

28. CASE STUDY: COST PER CLICK
REDUCTIONS
£0.00
£0.50
£1.00
BEFORE
AFTER
£0.61
£0.17
£0.00
£0.50
£1.50
BEFORE AFTER
£1.00
£1.12
£0.37
£0.00
£5.00
£10.00
BEFORE AFTER
£7.53
£2.49
£0.00
£0.20
£0.40
BEFORE AFTER
£0.36
£0.20
Leisure Company Car Buyers Insurance Watch Retailer

29. 0
1000
0
3000
0
BEFORE AFTER
2000
0
1807
4
Service Company
CASE STUDY: CONVERSION
INCREASES
2887
5
0
200
800
BEFORE AFTER
400
Insurance
600
54
649
0
5000
BEFORE AFTER
1000
0
Finance
2000
0
2500
0
1500
0
1544
7
1943
6

30. ● Only advertise available products/services
● Deep links to specific product pages
● The quality score is high so costs are lower
● The click through rate is improved
● Reduces average cost per click
● It improves conversion rate
● Increases sales and decreases costs
BENEFIT SUMMARY