An introduction and model to the task of analysing two magazine covers of your own for Controlled Assessment 1

1. COURSEWORK
ASSIGNMENT: PRINT
Analytical Task

2. Learning Objectives:
 MUST: understand the analytical task and
notice the key words from the criteria to get the
best possible mark.
 SHOULD make links between your own work
and model answers.
 COULD use the key Media terms and imitate
the model examples provided in your own
coursework assignment.

3. Coursework task:
 Analyse the cover pages of two
popular magazines. How do the
covers appeal to their audiences?

4. How do I get a Level 6?
 Look at
assessment
criteria for AO2 in
your Evernotes.
What am I looking
for?

5. Annotate your own copy of Bliss
Include:
•Media Terminology
•Camera work
•Text/font
•Connotations
•Target Audience
•HOW does it appeal to
target audience (Uses
and Gratifications
Theory)? Why would
they buy it?

6. MASTHEAD: The word Bliss has
connotations of relaxing in comfort and
being happy and content with life. It is
orange which creates connotations of
sunshine and warmth and is not the typical
girly pink, suggesting a more mature
teenage audience.
HIGHLIGHT the features you think would hit each level.
The masthead
appears in front of
the image. This is
unusual as often the
image covers some
of the masthead.
This shows that
perhaps this
magazine is
rebranding its image
and needs to
audience to get to
know its new logo.
The font is quite
angular and
sophisticated and
reminds the
audience of fashion
magazines aimed at
older females.
ARTICLES
TRAILED: The
straplines use
colloquial (chatty)
language to appeal
to the target
audience of teenage
girls. Words such as
‘spesh’ and ‘lovin’’
bring the audience
closer to magazine
so that the reader
feels as if it speaking
directly to them.
PUG:
This looks
like a sticker
stuck on to
the
magazine.
The word
‘sexy’
suggests
that this
magazine
appeals to
the more
mature or
daring
teenage girl!
It also
appeals to
the target
audience
who will
communicat
e with their
friends via
texts.
FONT: The font
used looks like
chalk on a
blackboard, or
certainly
handwritten. Only
the celebrities first
name is used
which suggests she
is well known and
that the audience
may relate to her
like a friend.
IMAGE:
Studio shot
of the
celebrity
looking
directly and
seductively
at the
camera.
Her body
language
makes her
seem
mysterious
but also
sexy.
ARTICLES
TRAILED:
These articles will
appeal to the target
audience of
teenage girls as
they are interested
in ‘lads’ and bands
such as JLS who
are top of the
charts.
A quotation
from a real-life
story and the
sense that
‘you’ can do it
too directly
addresses the
audience.
Budget fashion. Aimed at the target
audience who care about their
appearance but don’t have much
disposable income. ‘193’ makes the
audience expect to have lots of choice
and want to buy the magazine to read
on.

7. Peer assessment
Swap your Bliss front cover
with the person sitting next to
you and use the AO2
assessment criteria to give
your partner a mark out of 10
and a level.

8. Imitate ideas from
the example and
what you have
learnt from the
peer assessment
to work in pairs to
annotate the front
cover of Kerrang
magazine.

9. Annotate as a class: