1. Canton Charge Increase Sales
for Damon Industries
• Objective: Sell new products to existing clients, and
to show appreciation for their business throughout
the year
• Strategy: Utilize our McKinley Room space for
pregame demonstrations, and Budweiser VIP section
to provide a unique and exciting game experience
• Results: Damon Industries generated $30,000 in
revenue selling the demonstrated products during the
game
Scott Butterfield, Division Manager, Damon Industries: “It was a
great financial investment with the outcome generating sales
immediately. The event became an important tool to bond with our
customers because the Charge took care of all accommodations
with excellent food and beverage options, and we didn’t have to
worry about a thing. Our customers felt comfortable in a setting
which made them feel at home, and allowed my reps to strengthen
their relationships with our clients.”
ROI
The cost of the McKinley Room and
VIP experience for 20 people is $1,000,
which yielded a 30:1 ROI