1. MICHAEL BRANAM
mgbranam@gmail.com
769 Myerston Court
Lawrenceville, GA 30044
770.985.1418, 404.771.4358 c.
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RELEVANT EXPERIENCE
 21 US Patents Granted for Technical Innovations
 5 years ProductStrategy and Road Map Development
 5 Years Home Automation and Security Product Development
 3 Years Voice Natural Language Processing ProductDevelopmentand Deployment
 3 years Director VoD Development Manager
 12 years Product Manager
 10 years Software DevelopmentManager
 4 years Business Developmentand Customer Pre-sales
 10 years software developmentexperience (Z80, Z8, 8080 Assembly,C, Sybase DBA)
 8 years MSTV Microsoft Mediaroom experience
 10 years Business AnalystCreating Marketing/Product Requirements,Functional and Detailed design
documents,Use Cases,TestPlans and TestCases
 13 years Structured DevelopmentLifecycle Process,Visio,Microsoft Project, Microsoft Word, Excel
 17 years’ experience in architecture and design ofDigital Cable iTV Experience, ITV (Interactive TV), EOD
(Entertainmenton Demand),VOD (Video on Demand),EAS (EmergencyAlert System), PVR (Personal Video
Recorder),IPG (Interactive Program Guide),STB (Motorola, Scientific Atlanta and Zenith) and Targeted
Advertising
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EDUCATION
Bachelor of Science in Computer Information Systems,Georgia SouthWestern State University
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AT&T Digital Life
Lead Product Strategy Manager March 2012 - Present
 Responsible for Digital Life’s future productstrategy vision and roadmap which involves researching market
landscape,3rd
party partners,competition,technologyadvances/treads,and customer research
 Developed and deployed the Voice Natural Language Processing platform enabling voice control over the
entire Home Automation and Security Platform
 Designed the customer experience for far field voice control using onlyyour voice and a far field device (i.e.
Amazon Echo, Google Home,etc…)
 Directed AT&T Foundry teams in the developmentof technologyPoCs to demonstrate future product
capabilities and value
 Developed and fielded customer research in multiple areas (Voice Automation,Location,Bio Authentication,
etc…) to help validate proposed productroadmap and enhancements
 Helped design the innovation of platform capabilities for Location, API interfaces,Advanced Rules,Voice,
Analytics, Video Architecture
 Helped grow productinnovation concept listfrom 75 concepts to 250 within the first6 weeks
 Successfullylead the cross functional development,architecture and delivery of fingerprintbio authentication
Proof of Concept including the successful demonstration to senior managementwithin Digital Life and AT&T
Security organizations.This required the coordination and leveraging ofresources from multiple internal
organizations and external partners with zero dollars.
 Designed and fielded discrete choice research studies for Bio Authentication, Voice interfaces,and Energy
Management products including pricing models
 Lead the innovation,design and architecture for Analytics related to Aging in Place including the development
of activity data gather applications used for analytical modeling
 Contributed to the design oflocation/presence based services including the introduction ofthe mobile device,
people and places/locations as elements within the platform
 Contributed long hours to testing and evaluation of the Digital Life platform and provided feedback to future

2. productenhancements and design changes to the existing user interface.
Alcatel-Lucent
IPTV Product Development Manager March 2008 – March2012
 Product DevelopmentManager for interactive applications (Remote DVR,Caller ID, Mosaic Channels,multi -
screen apps,Walled Garden applications,etc…) related to IPTV Microsoft Mediaroom.
 Provided overall product/solution pricing & productroadmap including feature role outfor existing products as
well as new product introduction
 Created Business cases for each application productincluding estimated quarterlycustomer sales funnel.
 Managed product roll outs including productdevelopmentschedules,accompanying sales and support
literature,coordinating with delivery organization and supportorganizations for field installations and long term
customer support
 Managed worldwide software developmentteams in Poland & Belgium to develop and deploy interactive TV
applications
 Worked closelywith customer deploymentprojectmanagers byattending all customer calls to answer
questions,explain products,address application issues,deliverytimelines and new productintroduction plans.
 Created and maintained application requirements, projectschedules,customer acceptance testplans,and
managed the developmentlife cycle of the product startto finish.
 Performed training sessions for external sales teams to educate Alcatel-Lucentsales force on the features,
field implementation,and customer benefit(ROI, TCO, etc…) for each IPTV product
 Performed business developmentpresales demos atindustrytrade shows worldwide (Telco TV, IPTV World
Forum,etc…)
 Traveled worldwide (Singapore,London,Belgium,Germany,Poland,Bogotá, Denmark,Portugal,etc…) to
perform customer on-site presentations and IPTV productdemos to top level executives.
 Responsible for creating customer sales literature (productdata sheet,sales power points,etc…) and other
marketing related customer facing documentation
 Responsible for customer RFP responses for all Alcatel-LucentIPTV Application Products
 Negotiated contentprovider agreements with 3rd party partners such as AccuWeather, Yellowpages.com,and
Pandora.
 Created SOW documents defining developmentand integration work needed between operators,3rd party
partners and Alcatel-Lucent
 Develop product/solution architectures thatdefine the different HW/SW needed,connectivity between the
elements,integration work need to make the elements work together and time required to complete the
solution
 Provided human factors guidance on the look, feel and wrote the customer customization description
documents for each application.
Cox Communications (Contractor)
iTV Product Architect Jan 2008 – March 2008
 Provided high level Visio architecture drawings thatlaid out the screen/application flow and decision points for
the new Cox iTV Client/EPG.
 Documented the complete iTV user experience in Visio, provided usabilityand s creen design inputto the Cox
UI design team for DVR, VOD/SVOD, EPG and iTV applications
 Responsible for providing feedback/solutions on problem areas thatlead to customer confusion and gaps in
the customer experience
Bellsouth & AT&T Labs, Atlanta Ga. (Contractor)
IPTV Product & Software Development Manager Nov 2004 – Nov 2007
 Responsible for the leading and managing the day-to-day activities of the IPTV applications development
group.This 10 person group was responsible for delivering interactive TV applications on the MSTV
Mediaroom Platform and has filed 120+ patents
 Created new application concepts for prototyping and production deployment which included platform
capabilities called “Planks”.As a resultI currently I have 66 IPTV related patents filed.
 Created application business/functional requirements, use cases,and lead the effort to refine UI wire frames &
graphics developed bythe customer experience team.
 Lead the review session and provided design guidance for user interfaces related to customer facing IPTV
applications.
 Successfullydeveloped 25+ interactive IPTV applications these applications allow subscribers to access live
internet, podcast,e-commerce sites and mobile devices from the TV UI.
 Most of applications were designed to show convergence between the TV, PC/Internet and Mobile Device
(iPhone,Blackberry & cell phone).Applications were design with the 3 screen strategyin mind so that many

3. apps would work well on a PC, TV and mobile device.
 Converged TV/Mobile Device applications:
o Mobile Remote DVR (iPhone,Blackberry, Cell) – mobile web application thatallows the users to set,
change and delete recordings from the MSTV STB using their mobile device.
o Yellowpages TV app allows the TV viewer to search Yellowpages.com for advertisers and push
listings to the cell phone.Application also had the ability to do click to call from the TV and selectthe
cell phone as the ring back number.
o Ring tone application down loads selected ring tones from to TV application to the Cell Phone
o Cell phone video up load application allows videos taken by the cell phone to be push to the MSTV
system and played back by the STB/TV
 TV/Web Portal Apps
o Remote DVR Web Application allows the user from the Bellsouth.netweb site to set, change and
delete recordings from the MSTV STB.
o Internet TV Application provides live internetvideo channels from around the world that can be played
on the STB/TV
o Audio podcastapplication automaticallydownloads podcastfrom around the world and allows the
user to play them back on the STB/TV
o Ecommerce purchasing application allows the user to buy products from Amazon through the TV
o Personal Video Sharing application allows users to broadcastlive or upload video content via Sony
HD handycam to MSTV platform and have users in their buddy listview the video on their TV.
o Caller ID Application provided Caller ID overlay to the TV on incoming calls,calls sentto VM were
store in a Message center for later playback. This also included SMS text messages.
 Provide liaison role between applications developmentgroup and marketing byproviding guidance to the
developmentteam where itrelates to marketing desired applications and features.
 Perform the role of SME as it relates to the cable industry, productdesign principles and user experience base
on years of Digital Cable TV experience.
 Produce projectplans and status updates for IPTV marketing and other AT&T executives.
Cox Communications, Atlanta Ga. (Contractor)
Product Development Manager Nov 2003 – Nov 2004
 Performed weeklystaff meetings between marketing and engineering to resolve productrolloutissues and
planning for future productrollouts.
 Produced progress status reports and projectplans for field roll out of SVOD (subscription Video on Demand),
AVOD (Adult Video On Demand),new STB clientapplications and new Scientific Atlanta and Motorola STB
deployments.
 Developed UI requirements and design for SVOD client that were presented to STB and video server vendors
for analysis and development.
 Defined new productrequirements for broadband services while acting as a liaison between the New Product
DevelopmentGroup and the Cox.net and Cox.com developmentgroups.Provided inputto product
requirements thatwere incorporated in the final draft of productrequirements for Cox’s high speed data
products.
 Developed and wrote the EntertainmentOn Demand Reporting RFP documentand s entto vendors for reply.
The EOD reporting productwas a large scale entertainmenton demand reporting system thatprovided the
correlation of “click stream” usage data to back end billing,provisioning and demographic systems.
 Created uses cases for the New Product DevelopmentGroup that helped define currentand future customer
and Data flow through all Cox.net and Cox.com web properties. These flows included web page links and
database interactions with all back office systems.
 Research currentmarket trends and integrate new productprocedures into the existing Cox IT infrastructure.
 Created productdefinitions for multiple high-speed data products.These documents define whatfeatures the
service will have as well as possible implementations,constraints and risk areas.
 Provide inputto new product developmentexecutives regarding implementation solutions,including both in
house developmentand external vendor integration.
Concurrent Computer Corporation, Duluth, GA
Director of Video On Demand Product Development Feb 2001 – Jun 2003
 Directed the day-to-day operation of a 32-person departmentresponsible for the developmentof software and
hardware products,including documentation,qualityassurance testing,and integration testing.The
departmentwas responsible for the creation of the products and insuring their integration with the other
systems produced byConcurrent.
 Participated in the Functional design ofsuch features as Targeted Advertising, PVR (Personal Video

4. Recorder),NVOD Near Video On Demand and RTE (Real Time Encoding).
 ConcurrentComputer Corporation is a producer ofDigital Video Server technology for Digital Cable
Companies – Directed the departmentthat produced SetTop Box clients for customers such as Pioneer,
Pace, Scientific Atlanta, Cox Communications,Time Warner and Motorola.
 Worked closelywith Cable providers such as Cox and Time Warner in order take their Business Requirements
and turn those into system level requirements.
 Lead the creation of marketing,functional and detailed design documents,testplans and testcases,and
process flow procedures for marketing and development.Evaluated and selected automated testing tools and
tracked QA metrics to improve the developmentprocess.
 Tracked progress ofall projects with MS projectas well as made team leaders use projectto track their
groups.Managed all budgetand personnel issues including capital expenses,vendor negations,operating
expenses,employee salaryprojections and all employee annual reviews.
 Managed a 4.5 million dollar developmentbudgetby keeping cost7% under budget. Performed personnel
reviews,promotions,raises and employee intervention / corrective action.
BellSouth Entertainment Corporation, Atlanta, GA (Contractor)
Headend Systems Architect Mar 1995 – Feb 2001
 Held a Lead Cable Headend Systems Architecture role on the BellSouth AmericastDigital TV project. The
interactive TV projectconsists ofa number of systems and components thattransmitDigital video,audio,and
data to the subscriber’s home.
 These systems included UNIXSGI & DEC Digital MPEG Advertising Insertion Systems,StarSightSTB Grid
Guide Data Collection Systems (IPG / EPG), EmergencyAlert Systems (EAS), UNIX HP MPEG Video
Servers, Scientific Atlanta and Zenith Digital STB's (Set Top Boxes), and Harmonic Real Time MPEG-2
encoding systems (RTE).Digital delivery systems were ofthree types HFC (Hybrid-Fiber Coax), MMDS (Multi-
Channel Multi-PointDistribution Service),and IFITL (Integrated Fiber in the Loop).
 Preformed testing,data analysis and plotting reports ofbit error rates between MMDS and Satellite STBs while
taking into accountatmospheric conditions.One primaryrole was to correlate lighting strike data to bit errors
based on QAM frequency for both MMDS and Satellite STBs.
 Integrated UNIX based MPEG-2 video servers and NT based data retrieval systems in Atlanta, Orlando, and
New Orleans Operational centers (Headends).Created testplans and performed testing ofHP VOD Servers,
MPEG -2 Real Time encoders and Zenith STBs.
 Created the initial design specs for EPG (Electronic Programming Guide) data collection and distribution
system.Installed,tested,configured and preformed system administration role for all (Atlanta, New Orleans
and Orlando) EPG data collection and distribution system.
 Created the initial design specs for MPEG-2 digital ad insertion system.Installed,tested,configured and
preformed UNIX system administration role for all (Atlanta, New Orleans and Orlando) SGI Digital Video Ad
Insertion systems.Created shell scripts and cron jobs to perform routine maintenance and critical alert
messages to text pagers.
 Created the initial design specs for the EAS systems for the Bellsouth Headends.Installed,tested,configured
and preformed system administration role for all EAS EmergencyAlert Systems.
 Wrote the initial coding designs and network architectures for Interactive and Targeted Advertising, Near Video
On Demand (NVOD), and Video On Demand Systems (VOD).
 Created architectural,marketing requirements,functional and detailed designs,vendor selection,vendor
contract creation,contract negotiations,technologyevaluation,implementation,components system testing,
end to end testing,training of supportpersonnel and level 3 engineering support.
 Worked closelywith Advertising and marketing departments to develop an architecture that would allow
Bellsouth to target individual household with advertisements (Targeted Advertising).
 Created projectplans and timelines for both internal resources as well as external vendors.
Various Companies (Intecolor, Bellsouth, VanStar, Coin)
 Software Engineering & Development Mar 1986 – Feb 1995
 Developed multiple software projects from equipmentdrivers (touch screen,Lightpens,printer drivers) for full
blown packetbased billing systems and gateways.
 Software developmentexperience with Z8, Z80, 8080 assembly,“C”, Pascal,Fortran, Sybase Database,shell
script.
 Embedded software experience with internal terminal software for Zilog chipset.
 Certified Sybase DBA, Database creation,tables,stored procedures,etc….
 UNIX system admin experience with shell scripting,cron jobs,etc…
 Circuitboard modifications and layout restructuring using diagnostic equipment(oscilloscopes,eprom
simulators,etc…)

5. _____________________________________________________________________________________
PATENTS
9,531,711 Methods, systems, and computer program products for providing media
management
9,432,461 Methods, devices, systems, and computer program products for managing
and delivering media content
9,391,970 Methods, systems, and computer program products for providing media
management
9,264,768 Methods and computer program products for reporting internet protocol
television related data collected from application and device data
9,256,882 Methods, communications devices, and computer program products for
selecting an advertisement to initiate device-to-device communications
9,253,516 Systems, methods, and computer products for periodic-fee limited access to
videos
9,172,734 Methods, devices, systems, and computer program products for managing
and delivering media content
9,026,622 Systems, methods, and computer products for providing podcasts via IPTV
8,914,433 Publish-subscription platforms for alert messages and related methods and
computer program products
8,804,695 Methods, systems, and computer program products for providing alerts and
notifications
8,788,614 Methods, devices, systems, and computer program products for managing
and delivering media content
8,782,679 Systems, methods, and computer products for periodic-fee limited access to
videos
8,695,026 Methods and computer program products for reporting internet protocol
television related data collected from application and device data
8,671,210 Methods, devices, systems, and computer program products for managing
and delivering a live media stream
8,510,418 Systems, methods, and computer products for providing audio podcasts via
IPTV
8,261,299 Methods and computer program products for reporting internet protocol
television related data collected from application and device data
8,250,179 Systems, methods, and computer products for providing podcasts via IPTV
8,195,025 Systems, methods, and computer products for digital video recorder
management and scheduling
8,131,587 Methods, communications devices, and computer program products for
adding displayed advertisement contact data to networked address books
8,065,698 Methods, systems, and computer program products for obtaining consumer
information over a communications network
8,015,302 Methods, systems, and computer program products or providing media
channel services