The rule of communication

1. THE ROLE OF COMMUNICATION
IN BUISNESS
Velciu Marius-Cristian
Grupa 8220

2. Imagine trying to run a business where no one of your
staff communicates with each other. Departments
would be out of sync, no one would be quite certain
what was going on, and it would be impossible to work
together on group projects. In other words, a lack of
communication would cause serious efficiency
problems, and at the end of the day that’s money out
of the company’s pockets. Taking the time to keep
everyone in the loop fixes all these issues, and for that
reason it’s absolutely essential for every company to
stress communication.

3. Unity
A company that works to develop strong
communication with each other is a united company.
Each team member shares the same goals in this
case, and everyone knows what their co-workers have
on their plate. By simply keeping in touch on a regular
basis, everyone remains united and working together.
This instills a cooperative atmosphere rather than
encouraging the idea of having a bunch of individual
people only looking out for themselves. All companies
have a vision for their success, and through
communication, that vision spreads to everyone. The
result is a happier, healthier workplace where things
get done more efficiently and a bigger likelihood of
retaining the top talent.

4. Feedback
When communication is stressed, it creates an open environment where
everyone feels comfortable talking with each other. When that level of
comfort is present in a business, employees feel confident that they can
express their ideas about the work process to each other and even to
management. Feedback is a vital component of communication, and it
works both ways. Management give feedback to the employees in
regards to how well they’re faring at their duties, and employees feel
safe giving feedback on how well the company’s policies and procedures
are working. Communication is not communication if it only comes from
one direction.

5. Improves Customer Relationships
No business would succeed without
customers, and every company exists
to serve them. Communicating with
customers is every bit as important as
communication within the workplace.
Thankfully, this is easier today that it’s
ever been, as there are a wide variety
of ways to keep in touch with your
customer base.
Furthermore, this type of communication also ensures your customers remain
happy with you, since they can share their needs with you and make
suggestions on what you can do to better serve them. When customers feel
they are listened to and that their suggestions are implemented accordingly,
the reputation of your business will grow and you will find yourself generating
additional profit, not to mention that you will have more and more customers
to communicate with.

6. Improves Employee Relationships
No friendship is ever formed without a good level of communication. The more a
company’s employees communicate with each other, the closer they will become
naturally over time. Bear in mind that much of communication takes place without the
need for words, so it’s important to master both verbal and non-verbal communication,
both in the written form as well as body language.
Regardless of the type of communication
in question, as long as the employees in a
business are understanding each other’s
motivations and on the same page
regarding the main goals, you will have a
team that is happy to work together.
Enhanced levels of cooperation will exhibit
itself in increased areas of productivity
throughout a company, and that will itself
show up when looking at your company’s
bottom line.

7. Enforcing Rules
Every business must have a code of policies and procedures that must be
followed in order for everyone to succeed. Maybe there is a specific process
for a task, for example, or maybe there are certain consequences for
underperforming. Either way, you want to make all this very clear to your
employees, and it isn’t possible to do this without strong communication skills.
This kind of communication requires more than simply writing out a company
manual and issuing it to each of the new hires on their first day. Any company
knows that rules are always needing to be altered as things change and
evolve over time, and it’s important to revisit how all of these changes affect
your employees regularly. Even if the general company guidelines never shift,
continually communicating expectations and policies is a good practice that
will never fail. The outline for your business must be followed at all times, and
without communicating about that outline, a company can’t expect the
employees to stay within the lines on their own.

8. Enhanced Innovation
No matter how skilled and talented the people at the
top of your company are, you can never have too
many ideas. By encouraging everyone at your
business, whether big or small, to openly share their
thoughts without fear of being shut down, you will
quickly notice the employees that have the most to
add. Your best employees have ideas on how you
can make your business run even better, and it’s wise
to give them a chance to speak. A business can
become more innovative overnight just by working
together to be good communicators, and that’s bad
news for your competition and good news for your
revenue.
Clearly, the benefits of communication in a business
are plentiful, and in fact it’s hard to imagine any kind
of success at all without it. No matter what kind of
business you have, and whether it’s big or small, one
of the single most important determinants of success
is communication. If you feel your business does not
have the quality of communication it should, don’t
wait another day to address that issue. There is no
need for your company to suffer from something that
can be so easily fixed with a little effort.

9. Bibliography
• www.udemy.com