The deck I use for a half-day social media seminar I lead for a creative-training company. Building a profile, setting up a listening post, social media PR, and the art of business conversation online. Covering what I call the Big Three (Twitter, Facebook, and LinkedIn), as well as blogging, editorial calendars, and image-sharing platforms.
2. OK - so what IS Social
Media? @Mighty Casey Media LLC
3. Why use it?
• Tell your story
• Create a community
• Learn something
• Teach something
• Build something
@Mighty Casey Media LLC
4. It’s all about
CONTENT
• Share relevance, not trivia
• What story are you telling?
• Build engagement: be human
• Who, what, when, where, why,
how
@Mighty Casey Media LLC
9. Blogging 101
• if you do only one “social”
thing, make it blogging
• establish an editorial
calendar
• follow it
• use a comment management
system
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10. Ready for your closeup?
• Camera-shy? Use
PowerPoint.
• Keep them short and
snappy.
• Funny REALLY helps here.
@Mighty Casey Media LLC
11. Where are you?
• Great engagement tools for
brick and mortar businesses
• Offer deals, get instant
feedback
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12. Social Imagery
•Rising in use by millennials
•Great tool for imagery pros
(photogs, designers)
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13. the new kid
• adds to your Google search
weight
• social-media insiders hang
here
• some great tools like Hangout
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17. Brand Management 101
• always be listening
• draw up an SM policy
• enforce that policy
• never be defensive
• ALWAYS tell the truth!
@Mighty Casey Media LLC