“Unlocking the Economic Impact of Digital Transformation in Asia Pacific” was conducted with 1,560 respondents in 15 economies by Microsoft Asia in partnership with IDC. • 15 Asia Pacific economies involved: Australia, China, Hong Kong, Indonesia, India, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Sri Lanka, Taiwan,Thailand and Vietnam.

1. We are moving towards a future where every successful organization is a digital one.
Are you reaping the benefits of digital transformation?
2X More Benefits
enjoyed by Leaders than
Followers7%
LEADERS
HOW TO BECOME A DIGITAL TRANSFORMATION LEADER
WHAT LEADERS ARE INVESTING IN TODAY
THE ECONOMIC OPPORTUNITY
60% of India’s GDP
will be derived from digital products and services
created through the use of technologies
Additional 1% CAGR GDP growth annually
US$154 billion to GDP by 2021
2021
TOP SOCIETAL IMPACT
JOBS TRANSFORMATION
TRAITS OF A DIGITAL TRANSFORMATION LEADER IN ASIA PACIFIC
TechnologiesTechnologies
ARE YOU A DIGITAL LEADER
THE BUSINESSES IMPACT
IMPROVEMENTS IN 3 YEARS
1.4x
1.5x
1.4x
1.5x
1.5x
>40% Improvements In 3 Years
of jobs will be
transformed in
the next 3 years
92%
Create a
digital
culture
Build an
information
ecosystem
Embrace
micro-revolution
Leverage
AI
“Unlocking the Economic Impact of Digital Transformation in Asia Pacific” was
conducted with 1,560 respondents in 15 economies by Microsoft Asia in partnership
with IDC.
• 15 Asia Pacific economies involved: Australia, China, Hong Kong, Indonesia, India,
Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Sri Lanka, Taiwan,
Thailand and Vietnam.
• Respondents are decision makers involved in shaping their organizations’
digital strategy: 55% C-Suite, Vice Presidents and Directorial levels; 45%
Senior Managers
• Business and IT leaders from organizations with more than 250 staff were polled.
• Industries polled included education, financial services, government, healthcare,
manufacturing and retail.
Artificial Intelligence,
Cognitive, Robotics
Internet of Things
Mixed Reality, Virtual Reality
& Augmented Reality
#1
#2
#3
Big data analytics
Cloud
Mobility
#1
#2
#393%
FOLLOWERS
BENEFITS TRACKED TODAY
Improved customer advocacy, loyalty, retention
Improvement in productivity
Cost reduction
New products & services, increased revenue
Improvement in profit margin
SOCIO-ECONOMIC IMPACT IN INDIA
#
1Personal income
growth through
freelance and
digital work
#
2 Higher
value jobs
#
3Smarter, safer
and more
efficient cities
More
opportunities
for
73% confident that
young professionals
already have
future-ready skills