Find out about Windows 10 & how it can benefit your business.

2. Record“Brand I Love”
scores
33%Growth in active
Xbox
Live users
400MMonthly active
devices around the
world running
Windows 10
135BHours on Windows
10 since launch
19BHours spent playing
PC games on
Windows 10
42MDevices running
Windows 10 across
enterprise and
education customers
Momentum Since Windows 10 Launch

3. DESIGNED FOR DIGITAL TRANSFORMATION
Safer and more
secure
Powerful, modern
devices
More personalMore productive

4. Windows 10 for business focus areasWindows 10 accelerates Digital Transformation
More Productive
Experience & Devices
Designed for
Modern IT
Advanced Security
Protection

5. MODERN SECURITY THREATS
“THERE ARE TWO KINDS OF BIG COMPANIES,
THOSE WHO’VE BEEN HACKED, AND THOSE
WHO DON’T KNOW THEY’VE BEEN HACKED.”
JAME S COMEY, DIRECTO R FBI

6. Source: McKinsey, Ponemon Institute, Verizon
CYBER THREATS ARE A MATERIAL RISK TO YOUR BUSINESS
Impact of lost productivity
and growth
Average cost of a data breach
(15% YoY increase)
$3.0 TRILLION $3.5 MILLION
“CYBER SECURITY IS A CEO ISSUE.”
- M C K I N S E Y

7. POST-BREACHPRE-BREACH
Breach detection
investigation &
response
Device
protection
Identity
protection
Information
protection
Threat
resistance

8. POST-BREACHPRE-BREACH
Breach detection
investigation &
response
Device
protection
Identity
protection
Information
protection
Threat
resistance

9. Windows 7
Trusted Platform Module (TPM)
SmartScreen
BitLocker
BitLocker to Go
Windows 10
Windows Trusted Boot
Microsoft Edge
Windows Defender
Windows Hello
Companion Device Framework
Windows Information Protection
Windows Defender
Advanced Threat Protection
Legacy or Modern Devices
(Upgraded from Win 7 or 32-bit Windows 8)
Virtualization based security
UEFI Secure Boot
Device Guard
Credential Guard
Device Encryption
Security management
Conditional Access
Windows Hello Biometric Sensors
Windows Defender
Application Guard
Modern Devices
(Fresh install or upgrade from 64-bit Win 8 )
Security without compromise
Windows 10 on Modern Devices

10. Windows 10 for business focus areasWindows 10 accelerates Digital Transformation
More Productive
Experience & Devices
Designed for
Modern IT
Advanced Security
Protection

12. Windows 10 can deploy without wipe and reload!
In-Place
Let Windows do the work
• Preserve all data, settings,
apps, drivers
• Install (standard) OS image
• Restore everything
Recommended for existing
devices (Windows 7/8/8.1)
Provisioning
Configure new devices out of box
• Upgrade OS to Windows
Enterprise
• Remove extra items (e.g. OEM)
• Add organizational apps
• Configure settings and security
New capability for new devices
• Wipe-and-Load
• Traditional process
• Capture data and settings
• Deploy (custom) OS image
• Inject drivers
• Install apps
• Restore data and settings
• Still an option for all
scenarios
Now 3 Deployment Choices
Managed in-place upgrade
for existing devices
Runtime configuration of
new devices – customize
without imaging
Reduced application, driver,
and installation validation
and deployment costs

13.  Opt-in feedback from Windows 7 and 8.1
 Track upgrade readiness
 Identify app and driver issues
 Remediate
 Drive deployment
How can the cloud help you supercharge
your customers Windows 10 deployments?

14. Windows 10 for business focus areasWindows 10 accelerates Digital Transformation
More Productive
Experience & Devices
Designed for
Modern IT
Advanced Security
Protection

15. Breakthrough
Categories
Versatile
Form Factors
Mobility of
Experience
Quality Craftsmanship
& Design

16. Making anything you can imagine
State-of-the-art, hardware lab and advanced prototyping
center to design, build, test, iterate
100,000 sq ft for fabrication and test of mechanical
enclosures, audio, video, display, and RF technologies
Engineers and designers collaborate to rapidly
iterate for better designs and products
The people at Surface seek perfection!

18. O N E S E C U R I T Y M O D E L | O N E M A N A G E M E N T M O D E L | O N E D E V E L O P E R P L A T F O R M