Mobility has become a widely recognized megatrend—alongside other trends such as social, cloud, and big data that are sweeping the enterprise. The numbers being reported by analysts and the press speak for themselves. People are engaging en masse in mobile computing, which is making them more agile and effective. On the business side, new possibilities in mobile devices and connectivity enable truly "deskless" work scenarios allowing workers to cut the time required to reach closure on any issue – whether it is an internal decision or a customer complaint. If businesses are dependent on partners, suppliers, etc. to deliver value to their customers, then they must embrace new mobile communication and collaboration mechanisms or end up losing to competitors. And CMOs are looking to build deeper, richer relationships with customers, reaching them at the times and places they are most likely to make purchasing decisions and wowing them with dynamic content-fueled experiences.​

2. How will you deliver fluid experiences that…
…untether your workforce
…connect you with your customers
…transcend time, place, context, and device?

3. Mobile has become the new normal
The influence of consumer technology and always-on connectivity
Mobile
Social
Changing
work styles
Nearly
80%
of workers
spend at least
some portion of
their time working
out of the office.
Big data
Cloud
The mobile
consumer
29%
of today’s global workforce are
anytime, anywhere
information workers who use
3+ devices, work from multiple
locations and use many apps.
2/3
Nearly
of consumers use
their mobile/smartphones to
get information about products,
brands, or destinations at least 34 days/week.
By
2016
, tablets and
smartphones will put
power in the pockets of
1.4 billion
global consumers.

4. Enterprise mobile
Enabling deep, real-time business and customer connections

5. Embrace device choice and anywhere access
Without compromising security and supportability
A company embraces
device choice by allowing
both personally- and
corporate-owned devices,
while providing productivity
tools that work on multiple
device form factors.
The access strategy varies
based on each device’s
capabilities. When users
self-register their devices,
they can select which
business apps to install.
An integrated suite of
management tools allows
the IT department to
manage many devices
without being overloaded
by complexity and cost.
Microsoft empowers
individuals and
businesses to choose
the device(s) that are
right for them, without
compromising on
security and
manageability.

6. Reimagining remote PC management
Delivering better service at lower costs with cloud-based remote PC management
Business goal
Tactics
Results
Manage 3,500 dealership PCs
remotely to ensure consistent
customer service, reduce
downtime, and enhance security.
Deployed cloud-based
Windows Intune solution
to run management tasks
remotely.
• Avoided an estimated US $1.3 million in
infrastructure costs over three years.
• Able now to perform global, simultaneous
software distribution.
• Achieved peace of mind through consistent,
enhanced endpoint security.
“With Windows Intune, Toyota Motor Europe can see if all dealerships are using updated cardiagnostic systems. Now we can ensure consistent, quality service for all customers at more
than 3,000 facilities.”
–Niels Svaerke, Manager, Business Process Office, Toyota

7. Stay productive on the go
Deliver familiar, connected productivity tools and apps to mobile workers
A sales representative asks
her customer to update his
account information in
Microsoft Dynamics CRM
using her phone (or tablet)
while at his office.
After her meeting, she
works on a draft proposal
with her sales team by
sharing it through SkyDrive
Pro, soliciting feedback in
Yammer, and co-editing
details with others in real
time.
While editing the proposal,
she uses Lync to review the
presentation with her
colleague, using the rich HD
video and desktop sharing
capabilities to collaborate
more effectively.
Microsoft delivers your
productivity, business,
and social applications
anywhere, all optimized
for the best experience
across your devices.

8. Retailer delivers a better shopping experience with
Office 365 store portal
Business goal
Tactics
Results
Empower employees across this
multinational organization—from head
office to stores—to connect and work
together.
Deployed Office 365 as
a portal for
collaboration and
social engagement.
•
•
•
Improved information flow to
support decision-making.
Increased employee
engagement.
Improved working practices to
create value for shoppers.
“[Office 365] will allow our colleagues to engage with each other and deliver an optimal
shopping experience on any channel, as well as encouraging colleagues to share, re-use, and
reward ideas and expertise.”
–Mike McNamara, CIO, Tesco

9. Increase business agility with mobile LOB apps
And unlock data in a mobile-ready backend architecture
A company service-enables
their core business
application functions,
enabling them to quickly
extend important workflows
to any mobile device.
IT simplifies app
deployment, installation,
and maintenance on
Windows 8 and Windows
Phone 8 by providing users
with a single interface for
installing line-of-business
apps and apps from the
public store.
When employees can view,
interact with, and update
business information from
the field, business processes
run quicker and decisions
can be made in real time.
Windows 8 and Microsoft
Cloud services can help
enterprises build and
deploy mobile LOB apps
faster and easier.

10. Legal content provider delivers mobile app to connect
lawyers with critical information on the go
Business goal
Tactics
Deliver added value to
customers through mobile
access to case and client
information.
•
•
Built and hosted a
mobile app on
Windows Azure.
Engaged Microsoft
Services for
development
support.
Results
• Meets customer demand for mobile access
to real-time practice information.
• Improved subscription retention rates.
“We were able to use the versatility of Windows Azure to quickly build a mobile solution that
transforms the way our customers access case and client data on the go.”
–Jonah Paransky, Vice President and General Manager, Law Firm Practice Management, LexisNexis
10

11. Excite and engage users
With an immersive, connected mobile experiences
use or would like to
use a smartphone to
shop while in-store or
on the go.
A customer learns about a
new product through
mobile advertising that is
highly relevant and
provides a compelling offer
and engaging experience
on her tablet or phone.
A customer uses a
company-provided app to
self-manage his account
and gain access to valueadded services for the
products he has already
purchased.
A customer uses her tablet
to search for the “Contact
Us” page on a company’s
website and uses Click to
Chat to reach a customer
service department via
Skype.
Windows 8 apps and
Windows Phone 8 apps
deliver beautiful user
experiences with the
security, stability, and
performance businesses
require.

12. Airline uses Windows 8 line-of-business application to
deliver extraordinary customer service and experiences
Business goal
Tactics
Results
Deliver extraordinary
customer service
and experiences.
Deployed a Windows 8
line-of-business
application called
Knowledge-Driven Inflight Solution (KIS).
• Conducts in-flight upgrades, a key
differentiator for the airline.
• Routes customer feedback immediately to
management.
“KIS [Knowledge-driven In-flight Solution] running on Windows 8 enables me to deliver an
amazing in-flight experience.”
–Anita Grillo, Purser for Emirates
12

13. Bank frees tellers to advise customers directly with
Windows 8 tablets
Business goal
Tactics
Results
Improve the advisory
experience by bringing
tellers directly in front of the
customer instead of behind a
desk.
Provided Windows 8
tablets and an app to
help tellers advise
customers.
• Enables better advisory services, as the
advisor and customer work together within
the application.
• Improved management and security, as
Windows 8 tablet is integrated into
standard IT environment.
13

14. Engage a growing, global, always-on mobile user community
Build scalable, connected, mobile-optimized cloud services
By the end of
2013
,
there will be more
mobile devices on
Earth than people.
As a company’s global
customer base grows
rapidly, they use a servicesoriented, cloud-based app
model to scale and ensure
high-bandwidth content,
such as video, is readily
accessible to users on any
device, anywhere.
IT incorporates the Bing
platform into their mobile
business apps, adding rich
dynamic content from the
web, voice recognition,
language translation, and
contextual location services,
including 2D and 3D
mapping.
An app developer using
Windows Azure can focus
more time on the user
experience as the platform
streamlines mobile
development, deployment,
and hosting tasks.
Windows Azure and
the Bing platform
empower developers to
quickly deliver amazing
connected experiences
for mobile devices.

15. Healthcare software provider gives patients and
caregivers mobile access to medical information
Business goal
Tactics
Results
Build a more scalable, costeffective, and accessible web
platform for delivering
medical information.
Migrated the web
platform to Windows
Azure and made it
accessible through
Windows Phone and
Windows 8.
• Increased mobile users from 22 percent to
39 percent of the total traffic.
• Experienced a surge in monthly visits to the
site—a 71 percent increase to 6 million.
• Meets sudden surges in demand with a
cloud-based platform.
“Mobile access has risen from 22 percent to 39 percent of visitors, with our community
responding favorably to the new innovative mobile applications.”
–Ben Foster, Operations Director, Patient.co.uk, EMIS Group
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16. Reimagining with Microsoft
Consumers + Business
Culture of reliability, security, and privacy
Enabling you with seamless, differentiated business solutions
Personal focus | Consistent experience | Global excellence

17. Reimagining enterprise mobile with Microsoft
Embrace device choice and anywhere access
Participate in an immersive demo
and devices + unified
management strategy briefing.
Stay productive on the go with familiar,
connected tools
Work with your account team to
conduct a trial evaluation of
Office 365 and Lync.
Increase business agility with mobile line-ofbusiness apps
Develop a line-of-business app
for Windows 8 tablet and
Windows Phone 8.
Deliver connected and engaging experiences
that excite end users
Develop a consumer-facing app
for Windows 8 and Windows
Phone 8.
Use mobile-optimized cloud services to
engage a global, always-on user community
Try Windows Azure for free.
Start small, scale as you need.