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Your Next Emergency Will be Streamed Live
& Everyone Will See What You Do
Micki Trost, Strategic Communications Director
Colorado Division of Homeland Security and Emergency Management
Presentation Overview
• Challenges
• Benefits
• External
• Internal
Challenges
• Safety of Responders
• Security of Tactical Operations
• Safeguarding or Protecting Victims
• Everyone with a phone is a “reporter” or can live stream your
response.
Source: https://twitter.com/bostonpolice
Live Stream Information Sharing
• 2013 – Washington D.C. Navy Yard Shooting
• 2013 – Boston Marathon Bombing
• 2015 – Colorado Springs Planned Parenthood Shooting
• 2015 – San Bernardino Shooting
• 2016 – Dallas Police Department Shooting
• 2016 – Orlando Pulse Nightclub Shooting
• 2017 – Charlotte Protests
• 2017 – Las Vegas Shooting
Source: https://media3.s-nbcnews.com/j/msnbc/components/video/201708/2017-08-12t23-01-45-533z--1280x720.nbcnews-ux-
1080-600.jpg
Radio Traffic – Safety of Responders
Live Tweeting Radio Traffic
• 2015 Planned Parenthood Shooting: Colorado Springs, Colo.
• 43 Tweets
• Time Span: 1228 – 1531  3+ hours
Radio Traffic: Tactical Operations
Radio Traffic: Tactical Operations Live Streamed
• 10-15% U.S. Public Safety Radio Traffic Encrypted
• Used for live tweeting
• How many control their Broadcastify channel?
Tactical Operations: Trends
• Suspects searching for
information during incidents.
• People live streaming encounters
with public safety officials.
• Unmanned Aerial Vehicles/
Drones
Unmanned Aerial Vehicle (UAV) / Drone
• Community
• Grounds Aircraft or interferes with operations
• Need to monitor
• Media
• Using for coverage
• Asking for footage
• Public Information and Education
• Message before events
• Message during events
Challenge: Safeguarding Victims
• Videos and photos allow for early identification of victims.
• Push to use video and photos has departments increasing sharing of patient
care
Benefits: External Communications
• Live Stream Media Briefings
• Live Stream Community Meetings
• Increased Situational Awareness
• Utilize New Technology
• External Partners have access to increase coordinated
communications and efforts
Benefits: Media Briefings
Updates directly from your agency to the
community. Not filtered by media.
Benefits: Community Updates
• Operations Update
• Community Meetings
• Community Events
• Board Meetings
Benefits: Greater Access / 508 Compliance
• Accessibility
• Mobility Challenges
• Hearing Impaired
• Subtitles or transcripts
• Translations into different
languages
Benefit: Increased Situational Awareness
• Photos and video submitted by the public
• Social media posts related to your incident
• Actively monitor
• Engage with your community
• Comments give insight into community
perspective
• Crowdsourcing maps with shared information
Benefits: New Technology
Colorado Division of Fire Prevention
and Control Multi-Mission Aircraft
Increased information sharing with
media and community.
Drone finds lost hikers and dog in
Colorado:
http://abcnews.go.com/US/drone-finds-
lost-hikers-dog-
colorado/story?id=48107539
FDNY uses drone to fight a fire:
http://abcnews.go.com/US/fdny-drone-
time-battle-fire/story?id=45971738
Benefits: Community See Impact
Benefits: Coordinated Communications
• Live stream news conferences and community meetings increase
coordinated communications with external partners.
Benefits: Internal Communications
• Staff briefings for time sensitive information
• Agency town halls
Recommendations and Future Research
Public Safety Information Sharing Responsibilities
• Metrics needed on impact of real-time reporting
• Training for first responders to awareness
• Public Information Officers more proactive and engaged
• Transition to encrypted radio channels
Public Information Officer and Media Recommendations
• Implement and adopt an embargo protocol for tactical information shared.
• Create and Provide a Media Training Program for reporters.
• Implement Journalist Credentials.
Future Research
• Media Information Sharing Responsibilities
• Self-imposed nationwide restrictions
• Lock–up room alternative to embedding
• Citizen journalist impacts
Contact Information
Micki Trost
Strategic Communications Director
Colorado Division of Homeland Security and Emergency Management
Email: micki.trost@state.co.us
Twitter: @PIO3micki
Cell: 303-472-4087
Thesis: Domestic Embedded Reporter Program: Saving Lives and Security
Tactical Operations ~ http://bit.ly/MickiTrostThesis

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Colorado fire chiefs presentation micki trost 2017

  • 1. Your Next Emergency Will be Streamed Live & Everyone Will See What You Do Micki Trost, Strategic Communications Director Colorado Division of Homeland Security and Emergency Management
  • 2. Presentation Overview • Challenges • Benefits • External • Internal
  • 3. Challenges • Safety of Responders • Security of Tactical Operations • Safeguarding or Protecting Victims • Everyone with a phone is a “reporter” or can live stream your response. Source: https://twitter.com/bostonpolice
  • 4. Live Stream Information Sharing • 2013 – Washington D.C. Navy Yard Shooting • 2013 – Boston Marathon Bombing • 2015 – Colorado Springs Planned Parenthood Shooting • 2015 – San Bernardino Shooting • 2016 – Dallas Police Department Shooting • 2016 – Orlando Pulse Nightclub Shooting • 2017 – Charlotte Protests • 2017 – Las Vegas Shooting Source: https://media3.s-nbcnews.com/j/msnbc/components/video/201708/2017-08-12t23-01-45-533z--1280x720.nbcnews-ux- 1080-600.jpg
  • 5. Radio Traffic – Safety of Responders Live Tweeting Radio Traffic • 2015 Planned Parenthood Shooting: Colorado Springs, Colo. • 43 Tweets • Time Span: 1228 – 1531  3+ hours
  • 7. Radio Traffic: Tactical Operations Live Streamed • 10-15% U.S. Public Safety Radio Traffic Encrypted • Used for live tweeting • How many control their Broadcastify channel?
  • 8. Tactical Operations: Trends • Suspects searching for information during incidents. • People live streaming encounters with public safety officials. • Unmanned Aerial Vehicles/ Drones
  • 9. Unmanned Aerial Vehicle (UAV) / Drone • Community • Grounds Aircraft or interferes with operations • Need to monitor • Media • Using for coverage • Asking for footage • Public Information and Education • Message before events • Message during events
  • 10. Challenge: Safeguarding Victims • Videos and photos allow for early identification of victims. • Push to use video and photos has departments increasing sharing of patient care
  • 11. Benefits: External Communications • Live Stream Media Briefings • Live Stream Community Meetings • Increased Situational Awareness • Utilize New Technology • External Partners have access to increase coordinated communications and efforts
  • 12. Benefits: Media Briefings Updates directly from your agency to the community. Not filtered by media.
  • 13. Benefits: Community Updates • Operations Update • Community Meetings • Community Events • Board Meetings
  • 14. Benefits: Greater Access / 508 Compliance • Accessibility • Mobility Challenges • Hearing Impaired • Subtitles or transcripts • Translations into different languages
  • 15. Benefit: Increased Situational Awareness • Photos and video submitted by the public • Social media posts related to your incident • Actively monitor • Engage with your community • Comments give insight into community perspective • Crowdsourcing maps with shared information
  • 16. Benefits: New Technology Colorado Division of Fire Prevention and Control Multi-Mission Aircraft Increased information sharing with media and community. Drone finds lost hikers and dog in Colorado: http://abcnews.go.com/US/drone-finds- lost-hikers-dog- colorado/story?id=48107539 FDNY uses drone to fight a fire: http://abcnews.go.com/US/fdny-drone- time-battle-fire/story?id=45971738
  • 18. Benefits: Coordinated Communications • Live stream news conferences and community meetings increase coordinated communications with external partners.
  • 19. Benefits: Internal Communications • Staff briefings for time sensitive information • Agency town halls
  • 20. Recommendations and Future Research Public Safety Information Sharing Responsibilities • Metrics needed on impact of real-time reporting • Training for first responders to awareness • Public Information Officers more proactive and engaged • Transition to encrypted radio channels Public Information Officer and Media Recommendations • Implement and adopt an embargo protocol for tactical information shared. • Create and Provide a Media Training Program for reporters. • Implement Journalist Credentials. Future Research • Media Information Sharing Responsibilities • Self-imposed nationwide restrictions • Lock–up room alternative to embedding • Citizen journalist impacts
  • 21. Contact Information Micki Trost Strategic Communications Director Colorado Division of Homeland Security and Emergency Management Email: micki.trost@state.co.us Twitter: @PIO3micki Cell: 303-472-4087 Thesis: Domestic Embedded Reporter Program: Saving Lives and Security Tactical Operations ~ http://bit.ly/MickiTrostThesis