1. Michelle L. Prater
Ft. Lauderdale, FL
314.324.6374
michellelee@divaleeproductions.com
Dynamicand top-performingSales,MarketingandPromotionsMangerwithexperience insalesandmarketing,
publicrelations,andstaff managementwithhigh-caliberclients. Cultivate andmaintain relationships withkey
industryclientele.Supervise promotionalprogramstoincentivize the point-of-purchase andwork withclientsto
create enticingpromotions.
Professional Strengths
AccountManagement& Leadership SalesandRevenue Increases
ClientRelationshipsandSalesGrowth Promotional Events &Marketing
Staff & ClientTraining andLeadership ProductPositioningandCorporate Branding
StrategicBusinessDevelopment Presentation,Negotiation,andClosingExpertise
Experience
Diva Lee Productions,Missouri/Kansas
Owner/Promotional Model/EventManager Jan 2004 – Present
Promotionaleventmarketing,managementand staffingcompany
 Effectivelyandefficientlyconnectbrandsandconsumersbyproviding itsclientswitheventstaff,
demos,tastings,spoke models,streetteams,print andadmodels,andeventmanagers.
 Strategicallyenhance the consumerexperience byprofessionalinformingclientneedstostaff
membersandexecutingeveryeventwithmeasurableresults.
 Developandimplementstaffingprogramsspecificallytailoredto ourclient’sneeds
 Conductpresentationson newproductsto Management,DistributorsandStaff
 Recruit,hire andmanage promotional teamsforpromotional events
 Handle all accountreceivables,accountpayables,payroll andtaxes
 Manage scheduling,booking, recapping/reportingof staff andaccountmanagementfor clientele
 Buildandcultivate long-termqualityrelationshipwithclientsbyprovidingsuperiorservice and
ensuringtheirutmostsatisfaction
 Provide exceptional service withguestsinahighvolume,veryfast-pacedupscale environmentto
ensure theyhave beenprovidedwithengaging,positive experience thatresonatesandprompts
themto return
Strategic Experiential Group,St. LouisMO
FieldManager - St LouisMetro March 2009 – April 2013
Client:MoetHennessyUSA
 Coordinatedall national andregionalconsumereventactivitiesforthe MoetHennessyportfolio
inSt LouisMetro areas
 Establishedstrategicrelationshipswithregional brandteams,consumerdevelopment
managers,marketmanagers,trade developmentmanagers,distributors,andretailers
 Scheduledactivationsandmanagedeventcalendar
 Drove consumerexperiencesthroughtargetedpromotions,sponsorships,and events
 Generatedscopesof work(SOW) forproposedeventsand reconcilebudgetedactivities
 Achievedand/orexceededKPI’sconsistentlyacrossassignedbrandsandmarkets
 Activatedproductlaunches (MoetNectarImperial PartyPack,Belvedere IX,andHennessyBlack)
 Identifiedlocal eventopportunitiesthatmightbe suitable forthe MoetHennessyportfolio
 Recruited,managed,brandtrained,evaluatedpromotionalmodels,samplingagents&logistical
staff for roughly20-60 eventsmonthly
 Directlymanagedprogrambudgetsforvariousactivitiesandadhere tospecificbrandguidelines
& parameters withaverage monthlybudgetof $5,000
 Coordinated,delegateandexecutedall brandedconsumereventactivitiesinmarket

2.  LiaisonbetweenClient&Distributortocomplete clientsvisionforselectprograms
 WorkedcloselywithTrade DevelopmentManager,PortfolioManagerandMarket managerto
tackle marketgoals& create and drive overall consumerexperience infield
 Managed & operatedPOSwarehouse,inventoryandtransportincludinginventorytracking
 Reportedpayroll intoSEGHQ basedon paycycle schedule
 Managed all data oneach specificprogramthroughonline portal recappingsystem
 Providedmonthlyreportsandmonthlybudget reconciliationstoRegional Manager
 WorkedcloselywithRegional MarketingManagersatMHUSA to discoverlocal opportunities
and continue networkingcloselyinfieldtoachievebrandawareness
 Troubleshootfieldissues,problemsolved,andeffectivelycommunicatedissuesthatarose
 Maintainedlocal relationshipstogrow the portfolio’sfootprintandidentifylocal event
opportunitiesforspecificbrandsinportfolio
Drew Prater’s Baseball Xpress, St. PetersMO
Vice President&General Manager Oct 2004 – April 2014
 Managed andoversawall dayto day operationsof a 12,500 ft.Baseball TrainingFacility
 Hired,trainedandmanagedschedulingforupto 10 employeesand6 IC Instructors
 Conductedpresentationsandtrainingfornew Staff membersand Instructors
 Responsible forall customerserviceneeds,schedulingTeamcage time,instructional
visits,uniformsect
 Scheduledappointmentsonadailybasis,maintainandupdate multipleappointment
calendars
 Managed all accountsreceivable,accountspayable,payroll andtaxes
 Responsible forall Inventoryneedsandorderingforconcessionsandfacilityneeds
 Coordinatedproductspecials,menudesign,advertisementforconcessionsand Facilitate
marketingevents
1st
Choice Marketing/Allie Domecq,St. Louis MO
STL PortfolioRep March 2002 - Dec 2003
 Marketed,soldandpromoteda portfolioof AlliedDomecq Spiritstothe On-Premise
market
 Responsible foranaccount base of 100 accounts throughoutthe metroSt. LouisArea
 Facilitatedpromotional events
 Coordinatedproductspecials,menudesign,advertisementandeducation
 Conductedpresentationsandtrainingfornew productstoManagersand Staff members
 Hired,scheduledandmanagedpromotional teamforpromotional events
Emodel EntertainmentGroup, Orlando FL
Corporate Trainer June 2001 - October2001
 Extensive travelthroughoutthe UnitedStates;openingnew franchiseofficesandrestructuring
existingoffice platforms
 Establishedfilingsystems,appointmentlogs,andcustomertrackingusingMicrosoft
Office programs andonline applicationprograms
 Conductedpresentationsforprospectiveemployees,hiredqualifiedapplicants,and
trainedall employeestooperate withincorporate guidelines
Brown-Forman Beverages,Orlando,FL
Promotional Director May 2000 - June 2001
 Marketed,soldandpromotedJackDaniel’s,SouthernComfort,andFinlandiaVodkas
 Heldweeklyvisits,facilitatedpromotional events,andcoordinated productspecialsat45
Orlandoareaaccounts

3.  Hired,trained,andscheduledupto25 promotional teammembersforeventssuchas
Jack Daniel’s“BlackJackNight”,SouthernComfort’s“Marti Gras”, andFinlandiaVodka’s
“Northvs. South”
 Utilizedseveralaspectsof aPC such as; creatinga “WebPages”calendarformonthly
upcomingevents,postingstatusupdatesonline forall of myclientstoaccess,and
maintainingPointOf Sale merchandiseinventoryusingExcel
Additional Skills
 MicrosoftOffice Suite: Outlook,Word,Excel.PowerPoint
 QuickBooks DesktopandOnline
 GoDaddyWeb formatting
 ConstantContact Mass EmailingProgram
 VariousOnline ReportingPortal systems
 Proficientinall Google Apps