Michelle Lach, MSIMC

Greater Chicago Area United States

Marketing Communications & Consumer Behavior

Advertising / Marketing / PR

I’ve always been intrigued by the perception of brands, their marketing, and the consumer behavior that followed...or didn't. Of course, when I was younger, it wasn't quite so technical. I recall being fascinated with the differences in “cool” and “uncool” brands as early as elementary school. Thank you original Nike Waffle shoes, with your “m” shaped toe and the waffle pattern your soles left in the dirt. I blame you for my fascination with this crazy and ever-evolving rollercoaster of an incredible industry that consumes me.