4. cheatr – phase I Low value, high-frequency Massively parallel online gambling apps using “the cloud” Referrals, free trials Stooge accounts Build intelligence, patterns, data Do “complicated number crunching” in “the cloud” Should “break-even” 𝑓𝑥=𝑎0+𝑛=1∞𝑎𝑛cos𝑛𝜋𝑥𝐿+𝑏𝑛sin𝑛𝜋𝑥𝐿
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7. Developmarketing on the cheap using “the cloud” Development crowdsourced to Computer Science students, nerds, unemployed software developers “good enough” model / distributed risk Revenue Share Model Build loyal tribe in the “cloud” iPhone app Facebook fans, apps Myspace Twitter 4aq
8. cheatr – phase 2 Commercialisation, margin/%age In-line application Change bets based on observed patterns Machine learning http://cheatr.com
9. Fin You’ve been rumbled Countermeasures >= Profit No capital assets for “the feds” to seize or But cost = neutral
