1. Internet Marketing Company, fishbat, Lists 3 LinkedIn
Updates That Encourage User Outreach in 2016
Patchogue, NY., August 10, 2016. -- fishbat is a leading Internet marketing company which
combines proven digital marketing strategies that include search engine optimization (SEO), digital ads,
and social media optimization (SMO) to help businesses increase profits and expand brand awareness.
LinkedIn is a wonderful platform for business professionals. Whether you’d like to connect with
companies, join groups of interest, or interact with like-minded individuals, LinkedIn is a helpful platform
that will allow you to immerse yourself into the business world. In addition, LinkedIn is an excellent
platform for companies to engage in LinkedIn outreach, by connecting with fellow businesses, interacting
with prospective employees, and establishing a professional digital presence. Internet Marketing
Company, fishbat, analyzes three recently added LinkedIn features that will assist in boosting your
company through the use of digital outreach.
1. LinkedIn Videos: Similar to additional social media platforms that utilize video features, LinkedIn
will now incorporate videos into their professional networking website. LinkedIn video content will
follow a Quora-style question and answer format, recorded by LinkedIn ‘Influencers.’ Initially, the
videos will strictly be created by Influencers who post actively on LinkedIn and possess a
significant quantity of followers. The videos will be 30 seconds or less and the purpose of the
video content will be to answer an assortment of business-related questions, such as professional
development, business trends, general trends and leadership development.
In the likelihood that a wider range of users will be able to generate video content in the future,
the video feature certainly presents LinkedIn outreach benefits for companies. With the use of
video content, companies will have the opportunity to interact with users on a deeper level, by
answering specific questions about their company, in addition to promoting their company’s
goals, objectives, knowledge, skills and expertise. As a result, increased personalized
interactions on LinkedIn will generate further awareness, spark interest and encourage
interactions amongst countless business professionals and fellow companies.
2. LinkedIn Groups: In 2016, LinkedIn Groups has undergone quite a few updates, for the purpose
of improving user experience. LinkedIn Groups is certainly an important aspect of networking

2. because quality interactions result in a higher quantity of page views, new connections, potential
employment opportunities, and larger visibility amongst a company’s industry. In addition, the
new LinkedIn Group IOS App is intended to promote easy accessibility, regardless of the time
and location.
LinkedIn groups allow users to join specific groups of their choice and engage in quality
conversations. Users now have the ability to upload images to their group posts and mention
individual group users. Therefore, the incorporation of images into one’s posts will be more
attention-grabbing and visually engaging, encouraging greater interaction amongst various users
in the group. Establishing quality connections on LinkedIn enables networking and promotion
opportunities for your company, in addition to endless possibilities of forming valuable
professional connections, business ventures and potential partnerships.
3. New LinkedIn Messaging System: Recently, LinkedIn’s messaging system underwent a
noticeable transformation. The new messaging system follows a chat-style format that promotes
simple, back and forth conversations. The new format has created the opportunity for more
casual conversations, while still maintaining professionalism and displaying expertise. The
messaging system provides businesses with the advantage of easy, casual correspondence with
fellow companies, business professionals and prospective employees.
LinkedIn is a highly recommended platform for engaging in outreach amongst numerous companies and
ambitious individuals. Throughout 2016, LinkedIn’s new updates have further promoted the benefits of
creating valuable connections, unveiling new business opportunities and engaging in daily interactions.
As a result, countless companies now have greater opportunities to conduct beneficial LinkedIn outreach.
fishbat is a full-service online marketing company and social media agency dedicated to connecting all
types of businesses with their target audiences in the most effective and efficient way. Through innovative
strategies in social media management, search engine optimization (SEO), branding, web design,
reputation management, and public relations, fishbat promotes a consistent and professional online voice
for all of its clients.