For The Recruit 2016

1. WAKATOBI
#BUCKETLISTED
PROJECT
Created by Michele Gracia – Universitas Katolik Indonesia Atma Jaya, Accounting.

2. The Background Behind
WAKATOBI
is the name of an island and regency located
in an area of Sulawesi Tenggara Province.
Wakatobi has became a national park in
1996 with a total area of 1.39 million hectares
that consist of marine biodiversity hotspot.
AT THE END OF
IT’S WHAT FOREIGNERS SAY ABOUT WAKATOBI
2015
Wakatobi was chosen by
Indonesia’s Tourism Ministry
to be prioritized in developing
its facilities and attractions.
Because of its huge potential
in becoming the hottest
tourist attraction in Indonesia.
“Heaven on Earth”
“Perfectly Perfect”
“We must return to this Paradise!”
“Maldives have serious competitor”“Next Level Vacation”
“World Class Dive Resort”
(souce: tripadvisor.com)

3. But!
DO LOCALS REALLY
KNOW WAKATOBI?
From 50 Locals asked, ranged between
16-50 years old, 32 of them say they have
heard of Wakatobi before but when asked
more about it they start hesitating. The
other 18 have never heard the word
“Wakatobi” since born.
Sad to say, the answer is NO.

4. WAKATOBI #BUCKETLISTED
P R O J E C T C A M P A I G N
Let’s solve this problem!

5. Project Overview
Objectives
✘ Raise Awareness of locals about Wakatobi as a wonderful tourist spot
and put it in their bucketlist as a must place to visit before they die.
The main goal is to make them say
Scope
✘ This project will target locals in Indonesia
local communities
Locals living outside Wakatobi.
Activities
✘ Wakatobi #Bucketlisted Online Campaign
✘ Wakatobi #Bucketlisted Trip with Indonesian Social Influencers.
✘ Wakatobi #Bucketlisted Comic Strip Competition.
“Wow! Wakatobi!! #BUCKETLISTED!”

6. The Execution

7. Create Website Social Media Accounts (Instagram,
Facebook, Twitter, etc) to promote Wakatobi and this
project in depth and take advantage of the advertising
facilities wisely.
Publish high quality threads or articles in local online
communities, forums, or media (Kaskus, Hipwee,
VivaForum, Detik, Kompasiana, etc)
Online Campaign

8. Propose the chosen Social Influencers (Famous Bloggers,
Vloggers, Celebgram, etc) to join us in a free heavenly trip
to Wakatobi, encourage them to publish their vacation
daily to their followers and promote Wakatobi
#Bucketlisted!
And just in time, we’ll see their huge influence to many
people to also put Wakatobi in their bucketlist!
Trip with Social Influencer

9. Comic Strip becomes a HIT between locals!
Let’s see all the creative brained comic creators write
comics about Wakatobi in a very unpredictable way and
excite the readers to visit Wakatobi!
All the participants are required to publish their comic strip
in their instragram and put #wakatobibucketlisted on the
caption! Three winners will win Trips to Wakatobi!
Comic Strip Competition

10. TIMELINE
Aug
• 1st Week
• Form The Dream Team to execute the whole project!
• 2nd Week
• Build the Wakatobi #Bucketlisted Project Proposal
• 3rd Week
• Develop Social Media Accounts and Website.
• Start Facebook Ads. and Instagram Ads Campain
• 4rd Week
• Decide on Social Influencer List to be approached and send our proposal to them
Sept
• 1st Week
• Start publishing threads and content too local online media, communities, and forum weekly.
• Create comic strip competition rules and content and publish it at the end of this week.
• 2nd Week
• Decide on the first 10 Social Influencer to join our trip.
• 3rd Week
• Technical Meeting with the Influencer.
• 4rd Week
• 1st Batch Trip wit 10 Social Influencer Chosen
Oct
• 1st Week
• Comic Strip Competition Submission Deadline..
• 2nd Week
• Comic Strip 3 Winners Announcement
• Decide on the last 10 Social Influencer to join our trip.
• 3rd Week
• Technical Meeting with the Influencer.
• Technical Meeting with Comic Strip Winners.
• 4rd Week
• 2st Batch Trip wit 10 Social Influencer Chosen and the Comic Strip Winners

11. Budget (in IDR)
Item Amount Subtotal TOTAL
Proposal 50 items 40.000 2.000.000
Social Media Ads 90 days 3000.000 270.000.000
Website Hosting and Domain 1 website 1.000.000 1.000.000
Trip to Wakatobi 35 pax 5.000.000 175.000.000
Crew’s Transportation Budget 7.000.000
Crew’s Phone Credit Budget 5.000.000
TOTAL 460.000.000

12. Now...
HAVE YOU PUT WAKATOBI IN YOUR
BUCKETLIST?

13. THANK YOU!
= MAVERICK =