Social medis is a must for all businesses. Aesthetic Medicine is a business but it still is medicine. How do you conduct yourself online?

1. Welcome
Michele Garber, Founder
NipTuck Coach
Patient Advocacy, Consulting

2. Social MediaSocial Media
Friend or Foe ?
presented by Michele Garber

3. Social Media Has Changed EverythingSocial Media Has Changed Everything

4. Social Media

5. Classic CultureClassic Culture
“the arts and other manifestations of human
intellectual achievement regarded collectively.”

6. Today’s CultureToday’s Culture
Is based on human connectivity and
relationships with individuals and brands
Is self-absorbed, looking for immediate
gratification and validation
Decisions are made based on “Group Think”

7. According to the 2013 Pew Internet
Research “State of Social Media”
report, 67 percent of U.S. internet users activ

8. • 75% of all Americans use social media
(Nielsen)
• Nearly 25% of all online time is spend
on social media

9. New research has found that the average user
spends 23 hours a week emailing, texting and
using social media and other forms of online
communication. Yahoo News

10. The Top 5 Social Media PlatformsThe Top 5 Social Media Platforms
Facebook | 900,000,000
Twitter | 310,000,000
Linkedin | 255,000,000
Pinterest | 250,000,000
Google Plus+ | 120,000,000
Source: eBizMBA Rank /November 2014

11. As of July 2013, Facebook is the most
popular social network in the United States.
(Nielsen)

12. Social Media Has Become a GreatSocial Media Has Become a Great
Influencer of Consumer Choices,Influencer of Consumer Choices,
Behavior and Body Image.Behavior and Body Image.

13. More than 60% of Americans have looked online forMore than 60% of Americans have looked online for
health information.health information.
Social media plays a growing role in the healthcare
industry.

14. As a Business you need to learn how toAs a Business you need to learn how to
quickly adapt to the needs of socialquickly adapt to the needs of social
consumers. Focus your marking on theirconsumers. Focus your marking on their
concerns.concerns.
“When Aesthetic Consumers Talk-
Smart Doctors Listen”

15. Social Media Pro’sSocial Media Pro’s
Builds brand
recognition
Builds
relationships
Stay current with
industry trends,
technologies and
regulations
Educates, Informs
 Increases SEO
Engagement
Increases
revenue

16. Social Media Con’sSocial Media Con’s
Misinterpreted
content
Excessive
promotional content
can dilute your
message
Negative reviews, or
comments going viral
Create an obsession
with self
Confusing and often
contradictory content
Addiction
Negative view of self

17. Remaining FriendsRemaining Friends
withwith
Social MediaSocial Media

18. Do’sDo’s
Listen to your audience
Create engaging non-promotional content
Monitor social media platforms
Respond to negative comments offline
Connect and Engage
Empathize
Reveal any conflicts of interest

19. Do’sDo’s
Use Analytics
Pick your social media platforms wisely
Develop a social media strategy
Separate your business FB page from your FB
personal page
Be consistent with your brand
Follow people who are thought leaders
Understand privacy policies

20. Understand HIPPAUnderstand HIPPA
Compliancy for Social MediaCompliancy for Social Media

21. Don’tDon’t
Post inappropriate
pictures or content as
“public”
Post only self-
promotional content
Post patient before and
after photos without
written permission
Engage with a
disgruntled patient
online
Post a lot of personal
information on your
professional page

22. Don’tDon’t
Misrepresent credentials
Make derogatory remarks about a
patient- even on your personal page
Post pictures drinking, partying or being
half naked
Make false claims about expertise and
core competencies

23. Image is EverythingImage is Everything
Offline as well as online
Don’t post pictures online that could compromise
your professionalism – You are always
representing the medical community
Be respectful
Consider your online personality as if it was a
face-to-face encounter with a patient ( bedside
manners)

24. Social Media PredicationsSocial Media Predications
for 2015for 2015
1. Mobile optimization(FB)
2. A decrease of organic growth – increase
in paid social media ads (Forbes)
3. “Ello” will become a social media player
(Forbes)
4. A decrease in non-promoted posts in
news feeds on Facebook (Forbes)
5. Google+ moving into obscurity (Forbes)

25. ConclusionConclusion
Develop a strategy with goals
Understand social media and privacy
policies
Know how to handle a social media
crisis
Create engaging non-promotional
content for each social media platform
Create professional boundaries
Connect and engage before selling

26. Thank you.Thank you.
Michele Garber
The NipTuck Coach
Aesthetic Marketing Group
www.niptuckcoach.com
415.494.7211