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Print magazine in digital era | VSE Prague

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Print magazine in digital era | VSE Prague

  1. 1. Print magazine in digital eraMichal Ischia, @ischiamTýdeník RespektMěsíčník Bel Mondo
  2. 2. Respekt | Bel Mondo
  3. 3. My jobDigital Media Coordinator social networks applications for mobile devices digitalization of newsroom – tools, topics
  4. 4. Way there
  5. 5. 3: Co jsou sociální média? “Blogování, Twitter a podobně.” Omluvte se, žemusíte na záchod, a už se nevracejte. “Veškerá konverzace probíhající on-line mezi lidmia mezi lidmi a firmami.” To není špatné. “Módní termín pro nový druh hromadnýchsdělovacích prostředků.” Naprosto přijatelné.
  6. 6. 7: Jak získáváte publikum? “Automaticky followuju 20 000 lidí na Twitteru.”Pokud vám to nevadí, nakopejte ho za mne dokoulí. Pokud vadí, zdvořile kývněte a zvedejte se. “Sleduji zajímavé a relevantní lidi na Twitteru,komentuji související články na blozích, pokoušímse zapojit do konverzace.” Trefa. Pokuste seneskákat nadšením.
  7. 7. 8: Nabízíte záruku?“Ano, získám vám 1 000 linků a20 000 kliků.” Viz číslo 7, prvníakce.“Ano, že za vás vypustím duši.”To se mi líbí.
  8. 8. Jak rozpoznat experta na sociálnímédiaMarek Prokop, Ian Luriehttp://www.sovavsiti.cz/weblog/139/expert-na-socialni-media
  9. 9. Death of Journalism? 75 % users: web and TV news 1+/day (Mediaresearch) newspapers: 25 % and it is still worse newspapers are dying advertising on web news sites information overload -> resignation
  10. 10. Journalism Demand for (good quality) news is not dying.How to find them? news will find us across our social relationhips opportunity for media to offer news smartphones, e-readers, tablets
  11. 11. Information sources Do social media replace traditional inf. sources? passivity social influence – values, interests, worldview our friends are our editors/filters
  12. 12. Information sources
  13. 13. Social networksWe all are there. What do we want? content is the king it is not only marketing people from newsroom should do that feedback helpdesk
  14. 14. Attitudes to content Shovelware - reposting from web automatic selective Monitoring, listening Discussion feedback crowdsourcing(Adam Javůrek)
  15. 15. Twitter interactionZdroj: TweetStats, 14. 1. 2012
  16. 16. Twitter interactionZdroj: twitonomy.com, 7. 4. 2013
  17. 17. How to be succesfull? discussion, not lecture instant reactions link to others influencers be personal „behind the scenes“1. Thank you2. We are sorry3. We will fix it4. We will help youDesatero firemní komunikace(Martin Malý)
  18. 18. How NOT to be succesfull? only reposting from web no reaction overload number of posts per day habbits every Sunday 12am teaser
  19. 19. Twitter komunikace@jackal007: U nás se chválou šetří. Kdykoli čtu nový @RESPEKT_CZ ,vzpomenu si na nudný nevzhledný plátek novinového formátu. R. jde protitrendu úpadku@KohoutPavel: Až na ten obsah. Kvůli němu jsem Respekt přestal číst.@KohoutPavel: Abych nebyl úplně negativní, Reisenauer nemá ve svémoboru rovného. Takový talent je vzácný.@RESPEKT_CZ: Tak aspoň něco :-) Co třeba druhá polovina časopisu(nepolitická, neekonomická), ta vám také nevyhovuje?(…)@jackal007: Tři tituly, který v Česku uměj socmédia: @RESPEKT_CZ ,@ForbesCesko a Marketing & Media
  20. 20. Inspiration feedback crowdsourcing
  21. 21. Measuring and monitoring engagement web traffic from social networks Google Analytics QR Code Google Alerts/Mention/Klábosení Twitter Search
  22. 22. Respekt in future involvement of community testimoniáls crowdsourcing (illustrations) better connection SN with web involvement of newsroom communication tweets from reports about life in newsroom data journalism
  23. 23. Digital Media
  24. 24. PDF | Development| Developer Floowie, Publero easy, cheap full content safety
  25. 25. App for iOS iPad revolution simple UI, standard focus on text our developement, cheap approval process auditing
  26. 26. Inspiration New Yorker, Intelligent Life, The Economist, Wired ratio of static and interactive elements priority of text
  27. 27. ContentContent from web automatization interactivity easy update work with text size copy, shareSpecial layout looks better interactivity harder file size, picture quality no work with text
  28. 28. Apple % for Apple price change data about subscribers distribution on publisher server Newsstand approving 3 weeks before special issues – Havel
  29. 29. Amazon Kindle first in Amazonu cheap -> demand of clients Zdrojak.cz – Martin Malý XML/XSL cheap solution hard negotiation with Amazonem
  30. 30. Amazon % for Amazon price stated by Amazon content on their servers Kindle Publishing – beta, closed data about subscribers
  31. 31. Digital strategy solution for Android responsive web, HTML5 new payment methods new CMS e-books, e-singles
  32. 32. Web application independence sharing of profit data of subscribers approval process offline mode speed easy update all platforms moderní browser App Store, Google Play Financial Times ad:subscriptions 50:50 digital > print strong brand
  33. 33. www.respekt.czMichal Ischia | @ischiam, http://about.me/ischia

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