OnTrackNorthAmerica has invested 21 years researching initiatives to transform North America's transportation system to focus more on moving goods and people by rail. Their plan involves raising awareness of transportation efficiency as a national priority, providing research on the lifecycle costs and benefits of infrastructure projects, and developing land use strategies to promote rail freight. The comprehensive approach aims to shift from a highway focus to multi-modal transportation by enlisting stakeholders, addressing barriers to rail investment, and scaling best practices nationwide.