How the University of Florida can help you.

2. Background
• High school senior in the process
of applying to four-year
universities.
• Has a strong academic
background and is involved in
leadership roles through
extracurricular activities.
Demographics
• Male/Female
• Ages 17-18
• High school student
Identifiers
• Strong work ethic
• Enthusiastic about college

3. Goals
• Graduate in four years with a bachelor
degree
• Gain exposure to different cultures
Challenges
• Making a large campus feel small and
close-knit
• Getting offered scholarships to ease
financial burden
How We Help
• Offer over 1,000 student organizations
to capture diversity and multiple
interests
• State-of-the-art facilities, mentorship
and financial aid assistance

4. Real Quotes
• “I’m really excited to begin the next chapter
in education, I just want to make sure I follow
my heart.”
• “I want to go to a college that will not only
challenge me academically, but socially and
culturally.”
Common Objections
• If I go to a small, liberal arts college I will be
more likely to get the one-on-one attention
I’m getting in high school
• Instate tuition is always rising, if I don’t get
need-based assistance, how will I pay for
school and housing?

5. Marketing Message
• The University of Florida is
committed to developing well-
rounded students not only in the
classroom, but in all aspects of
adult life.
• Our faculty aren’t just educators,
we’re pioneers of our field.
Studying here means always
looking to the future about how we
can better our world.
Elevator Pitch
• At the end of your time at UF, not
only will your diploma represent
academic achievement, but lasting
memories that will only enhance
your contribution to making the