1. Be Dazzle Do
by: Michael McAfee
Nakia Jones
Mark Hughes
Kyle Spencer
Marrio Williams

2. Agenda
• Problem
• Research Design
• Survey
• Depth Interview
• Focus Group
• Finding
• Recommendations

3. Problem
• To see how well the hair product will
perform in stores

4. Research Design
• —Exploratory Research Design: is mostly
uncommon unstructured, informal research
that is undertaken to gain background
information about the general nature of the
research problem.

5. Survey
Focus Group/ In-dept Interview Questions
1. How do you feel about the hair product that you see?
2. What words come to mind when you seen the product?
3. Would you buy this product for your tween? Why or why not?
4. Do you think they will like it? Why or why not?
5. How much do you think that this product cost at the store?
6. How much are you willing to pay for this product? Why or Why not
7. What comments do you have to say about the product?
8. What features do you like about the product? Why
9. What ways can the product be improve?

6. Depth Interview
• Observation technique
- Direct observation
• Conduct a total of 50 interviews face-to-face

7. Focus Group
• Observation technique
- Direct observation
• Conducted one focus group with 10 people
• Group of various backgrounds

8. Findings Positives
• Feel that the hair product is fun and creative
• The words that come to mind is colorful,
easy to use, different, unique
• They feel that the tween have a fun and
creative way for tween to express themselves
• Price range willing to pay for product is
between $6.00-10.00

9. Findings Negatives
• Several people were not willing to pay for
what they believed they could do on their
own
• Negative words included gaudy and tacky
• Many did not believe it would be suitable for
black children
• Not to many different styles to be done

10. Recommendations
• Add more color variety
• More suitable for girls black girls hair
• Retail product between $6.00-$10.00
• Show more styles of how to use product
(youtube tutorial videos)

11. Questions