1. Marketing Via Social Media
Is social mediaa good place to promote a brand and connect with the consumers?
Prof. Charles V. Richardson
Foundations of Marketing
2 October 2022
2. What is social media marketing?
Social media marketing is the use of a social media
platform to promotea brand or product. "With over
80% of consumers reporting that social media—
especially influencer content—significantly impacts
buying decisions," it would be hard to pass up.
85% of Americans own a smart phone
72% of Americans use some type of social
There is a low price to entry, usually free
It givesconsumers an easy way to contact
It allowsconsumers to share their honest
6. 1/3 Rule
This third of content
should promote the
This third of the
content should be
ideas and stories
from the leaders of
This third of the content
should be personal
People's lives are built around relationships
with friends, family, and co-workers. In today's
onlineage, many of these relationships are
built online.Brands can use this to promote
themselves and their products.
The first step to building a relationship is
sharing. This can be done online viasocial media.
This can be achieved by listening to what
the consumer has to say, analyzing that,
and acting on that information.
8. Influencer Marketing
Influencer marketing is when a brand
collaborates with an online
influencer (someone who can affect
others purchasing discissions).
Influencer marketing has grown
to $13.8 billion in 2021.
1360 Influencer marketing
agencies entered the market in
the last 5 years alone.
9. Types of
Teach the consumer about the brand or product
Behind the scenes
Asking for opinions and feedback
Make the consumer feel good about the brand product
As of January 2022,thereare 3.96 billion total social media users
across all platforms.
77% of social media marketerssay social media marketing has
been somewhat to veryeffective for their company this year.
TikTok is the fastest-growing social network with a
staggering 105% user growth rate in the US over thepast two
82% of marketerssay they repurpose content across social media
80% of marketerssay funny content is the most effectiveon
68% of marketers’ companies work with influencers on social
The biggest challenge marketers face on social media is
creating engaging content,reported by 27% of respondents.