1. Marketing Via Social Media
Is social mediaa good place to promote a brand and connect with the consumers?
Michael Lee
Prof. Charles V. Richardson
Foundations of Marketing
2 October 2022

2. What is social media marketing?
Social media marketing is the use of a social media
platform to promotea brand or product. "With over
80% of consumers reporting that social media—
especially influencer content—significantly impacts
buying decisions," it would be hard to pass up.

3. ADVANTAGES
 85% of Americans own a smart phone
 72% of Americans use some type of social
media
 There is a low price to entry, usually free
 It givesconsumers an easy way to contact
the brand
 It allowsconsumers to share their honest
opinions

4. Disadvantages
Time consuming
Results can be slow
Hard to measure
Could cause potential embarrassment
or negative feedback of brand
Only target market reached is those on
the social media platform

5. Percentages of adults in the U.S. using each social media platform.

6. 1/3 Rule
This third of content
should promote the
brand.
This third of the
content should be
ideas and stories
from the leaders of
the brand.
This third of the content
should be personal
interactions withthe
consumers.

7. Connection
People's lives are built around relationships
with friends, family, and co-workers. In today's
onlineage, many of these relationships are
built online.Brands can use this to promote
themselves and their products.
The first step to building a relationship is
sharing. This can be done online viasocial media.
This can be achieved by listening to what
the consumer has to say, analyzing that,
and acting on that information.

8. Influencer Marketing
Influencer marketing is when a brand
collaborates with an online
influencer (someone who can affect
others purchasing discissions).
Influencer marketing has grown
to $13.8 billion in 2021.
1360 Influencer marketing
focusedplatforms and
agencies entered the market in
the last 5 years alone.

9. Types of
content
 Educational content
 Teach the consumer about the brand or product
 Interactive
 Quizzes
 Infographics
 Polls
 Connecting
 Behind the scenes
 Employee features
 Thanking fans
 Asking for opinions and feedback
 Inspirational
 Make the consumer feel good about the brand product

10. Social
Media
Marketing
Statistics
for 2022
As of January 2022,thereare 3.96 billion total social media users
across all platforms.
77% of social media marketerssay social media marketing has
been somewhat to veryeffective for their company this year.
TikTok is the fastest-growing social network with a
staggering 105% user growth rate in the US over thepast two
years.
82% of marketerssay they repurpose content across social media
channels.
80% of marketerssay funny content is the most effectiveon
social media.
68% of marketers’ companies work with influencers on social
media.
The biggest challenge marketers face on social media is
creating engaging content,reported by 27% of respondents.

11. SOURCES
• https://www.pewresearch.org/internet/fact-sheet/mobile/
• https://www.pewresearch.org/internet/fact-sheet/social-media/
• https://www.census.gov/newsroom/press-releases/2021/computer-internet-
use.html#:~:text=Smartphones%20were%20present%20in%2084,owned%20a%20desktop%20or%20laptop.
• https://blog.hubspot.com/blog/tabid/6307/bid/23865/13-mind-bending-social-media-marketing-statistics.aspx
• https://sproutsocial.com/insights/social-media-statistics/
• https://influencermarketinghub.com/influencer-
marketing/#:~:text=Influencer%20marketing%20is%20a%20type,social%20influence%20in%20their%20field.
• https://www.envision-creative.com/blog/effective-social-media-marketing-packages/
• https://www.podium.com/article/social-media-marketing-strategy/
• https://www.socialmediatoday.com/news/9-key-elements-of-an-effective-social-media-marketing-strategy-and-how-
to/518639/
• https://www.broadbandsearch.net/blog/social-media-facts-statistics
• https://www.webfx.com/social-media/learn/social-media-marketing-advantages-and-disadvantages/
• https://techjackie.com/disadvantages-of-social-media-marketing/#4-4-low-roi
• https://www.investopedia.com/terms/s/social-media-marketing-
smm.asp#:~:text=What%20Is%20Social%20Media%20Marketing,sales%2C%20and%20drive%20website%20traffic.
• https://www.salesforce.com/form/sem/marketing-cloud/social-studio-demo/?gclid=EAIaIQobChMIpYz2vvXC-
gIVDhPUAR3j6AA9EAAYAiAAEgLV7vD_BwE&d=7010M000001x1GC&nc=7013y000002hD97&DCMP=KNC-
Google&ef_id=EAIaIQobChMIpYz2vvXC-
gIVDhPUAR3j6AA9EAAYAiAAEgLV7vD_BwE:G:s&s_kwcid=AL!4604!3!361908038794!b!!g!!%2Bsocial%20%2Bmedia%20%2
Bmarketing&pcrid=361908038794&pdv=c
• https://www.slideshare.net/CarolineDarnell/the-wheel-of-social-media-engagement
• https://www.pewresearch.org/internet/fact-sheet/mobile/
• https://www.census.gov/newsroom/press-releases/2021/computer-internet-
use.html#:~:text=Smartphones%20were%20present%20in%2084,owned%20a%20desktop%20or%20laptop.
• https://www.pewresearch.org/internet/fact-sheet/social-media/
• https://www.investopedia.com/terms/s/social-media-marketing-smm.asp
• https://www.wordstream.com/social-media-marketing
• https://blog.hootsuite.com/influencer-marketing/
• Marketing. McGraw Hill. New York New York. 2022