Nairobi Kenya Digital Marketing Masterclass by Markedu

Improve your digital marketing skills. Learn proven tips, techniques and
models to help you and your team increase your results. Guaranteed!
DMMC 2nd Edition in Nairobi in March 2018 (below)
The Digital Marketing Masterclass
in Nairobi, Kenya on 9-10 October, 2018
© 2009-2018 Markedu.com | Register Online https://www.markedu.com/kenya | hello@markedu.com
Discover proven social media and digital marketing techniques that will
immediately boost your business online, increase your marketing impact
and put digital, social and mobile into perspective.

5 reasons to attend this famous Masterclass
Thousands of brands have attended one of our learning programs, including:
Take charge now! Become a master digital marketer or your
competition will get a head start
 Learn proven digital marketing techniques from a recognized, multi award-
winning global marketing practitioner. He will share his best tips and
techniques.
 Get information you can apply directly and immediately in your business.
 Get strategies to balance your online and offline marketing efforts with
success.
 Have fun while learning. These expert speakers know how to teach, inspire
and entertain all at the same time.
 You will go home knowing that you understand how to approach digital
marketing, social media and mobile marketing channels - crucial to your
business and career moving forward.
Get 10 credits toward the accredited Digital Marketing Certificate
Accredited by international marketing training
institute Markedu, the Digital Marketing
Certificate is an Africa-wide digital marketing
certificate. Once you have acquired 50 credits,
you will be entitled to take the final exam.
Credits can be earned by attending Markedu
free webinars, specific 1-5 day marketing
courses and through on-demand marketing
training.
If you have questions, email Altaf Jiwa on
altaf@markedu.com or call (0722) 512303

The Digital Marketing Masterclass
Discover proven social media and digital marketing techniques that will boost
your business online, increase your marketing impact and put digital, social
and mobile into perspective.
The Digital Marketing Masterclass is a highly rated digital marketing, mobile
marketing and social media marketing masterclass. You will learn from marketing
guru and global keynote speaker Michael Leander and accomplished local experts.
This is an opportunity to learn how to use digital marketing and social media
effectively.
You will get world class inspiration, tips & ideas, and learn techniques you can
put to use immediately.
Learn:
• How to boost your business using digital marketing: acquire more leads, attract
more customers and improve the reputation of your brand
• Why every marketer must understand and apply AIDEA – the new AIDA
• How to use the most effective digital marketing channel around
• Get best-in-class benchmarked tips on how to use social media for business
• Proven social media marketing techniques to acquire customers, retain customers
and why AID+LIRA is the formula for success
• How to expand brand awareness using digital marketing and mobile marketing.
Bonuses:
• Attend the Digital Marketing Masterclass and get 10 credits towards “The
Accredited Digital Marketing Certificate”
• Register today, secure your seat and get a chance to win one of our great
event prizes such as an iPad and other amazing prizes.
Thousands of brands have attended one of our learning programs, including:

Day 1 Agenda: 9 October, 2018
08:15 – 09:00 Registration & Refreshments
09:00 – 09:45 Digital Marketing in Kenya – is your brand on the right path?
The ability to reach the right customer at a fraction of the cost of using traditional
marketing channels makes digital marketing an exciting prospect, but without
the knowledge of what works and what doesn‟t, most brands end up wasting
valuable resources and not getting the desired results.
• An overview of the effectiveness of various media channels in Kenya
• Is digital working for your brand?
• Paid, owned and earned media
• Case study – How do you find a „big idea‟ for your brand?
09:45 – 10:45 World class expertise: How to approach digital marketing and social
media marketing for maximum success
Michael Leander has been involved with more digital marketing projects than
most. In this keynote, he will highlight the main digital marketing and social
media marketing components relevant to your domestic AND international
markets.
• Your Digital Marketing Ecosystem: what it should look like and how to
approach it.
• What social media marketing tactics will get you results.
• How to assess where and when to engage: digital platforms and channels
• AIDEA – the new AIDA and why every marketer need to understand the
significance
• FURDIC: how to plan a high performing web-presence using the FURDIC
model
10:45 – 11:00 Coffee Break & Networking
11:00 - 12:00 9 powerful digital marketing and mobile marketing tips everyone must
know
These powerful digital & mobile marketing tips are carefully selected to make
sense in an African context. Learn them, use them and watch your digital/mobile
marketing activities prosper.
These tips relate to:
• Why OTS (Opportunity to See) plays a huge role and what to do to overcome
these challenges
• The 3 things most marketers don‟t know. Those who do are hugely
successful
• How to experiment in social media, with content marketing and even video
marketing and win every time
Speaker
Altaf Jiwa
Speaker
Michael Leander

Day 1 Agenda
12:00 – 12:45 Facebook, Instagram and Whatsapp – New techniques for community
building and advertising
The Facebook platform now offers more opportunities for marketers to engage
any audience. In this session you will hear about:
• What‟s new at Facebook, Instagram and Whatsapp and how can you use
these new tools to gain traction
• The advertising outlook for East African brands
• A review of experiences using Facebook Live, Facebook video and
Facebook for customer service
12:45 – 13:00 Questions & Answer | Session #1
Just before lunch our speakers will take a few audience questions.
13:00 – 14:00 Lunch & Networking
14:00 – 14:45 The Hugely Popular Audience Website Review Session
In this popular session, speakers will evaluate and critique 2-3 websites, live
and on-the-fly. This is your chance to get an unfiltered expert opinion about your
website, blog or e-commerce portal.
14:45 – 15:30 How to build high performing landing pages and web pages that will
convert to sales and inquiries consistently
• Learn the 9 most important components to consider for any web page or
landing page
• Understand how to create high performing web pages and landing pages
• Find out how simple testing can increase your revenue or lead generation
Michael Leander was inspiring, engaging and
the methodologies were great. I can
recommend it to anyone.
“ Patrick Manzi
Head of Marketing - RwandAir

Day 1 Agenda
15:45 – 16:15 CASE STUDY: Social media marketing
The brand representative presenting this session is amongst the best in Kenya
(evaluated by Michael Leander – based on true engagement following the
AID+LIRA model)
In this quick and to the point session, you will get concrete tips you can use in
your social media marketing. The brand representative will explain exactly how
their brand got high-ROI from social media activities.
16:15 – 17:00 How to get results with content marketing for social media, inbound
marketing, and SEO – part 1
Content marketing and video marketing for social media can impact how your
business places in search engines and these are powerful methods to attract
customers. In this closing session you will learn about:
• The key components of a winning content marketing strategy for social
media and inbound marketing
• How to use video to sell, educate, nurture and convince your audience
• How to get your inbound marketing strategy aligned with your sales- and
marketing objectives
17:00 – 17:30 Raffle Draw + Photo Opportunity

Day 2 Agenda: 10 October, 2018
08:15 – 09:00 Registration & Refreshments
09:00 – 10:00 How to get results with content marketing for social media, inbound
marketing, and SEO - part 2
Content marketing and video marketing for social media can also impact how
your business places in search engines. and these are powerful methods to
attract customers. In this closing session you will learn about:
• The key components of a winning content marketing strategy for social
media and inbound marketing
• How to use video to sell, educate, nurture and convince your audience
• How to get your inbound marketing strategy aligned with your sales- and
marketing objective
10:00 – 10:45 Managing your brand online
The internet has made the task of managing a brand‟s reputation more complex.
Every company has an image to build, protect and preserve. The internet has
also set a new standard in terms of business to consumer relationships.
• What is a brand
• How can your brand shape and amplify their image across the web
• The importance of digital CRM to your brand
• Learning lessons from your competition and making it work for you
11:00 – 12:00 The Google Hour – a special session centered around Google Search &
ads
Google is a force of nature in the online world. In this impactful session, you will
hear about:
• How to get found on Google: SEO – what are the key elements you need to
master to improve your Google ranking and attract hordes of visitors to your
web-presence
• Google Adwords: A surefire way to attract more customers, but how does it
work and what are the best practices? This session will give you the insight
to get you started
12:00 – 12:45 Most effective channel for ROI: How to drive results with modern email
marketing and messaging
Email marketing is known as the highest performing marketing channel in terms
of ROI. You too can utilize this effective channel to acquire new customers and
sell more to existing customers.
• Get concrete advice to help you immediately make email marketing make
sense to your business
• Learn this proven methodology that will help you acquire email subscribers
fast and inexpensively
• See case studies and learn some of the most important methods to get
results with email marketing
Speaker
Altaf Jiwa
Speaker
Michael Leander

Day 2 Agenda
12:45 – 13:00 Questions & Answer | Session #1
Just before lunch, our speakers will take a few audience questions.
13:00 – 14:00 Lunch & Networking
14:00 – 14:30 Marketing analytics, ROMI, KPI’s and what to tell your boss about your
marketing investments
• What are the most important Key Performance Indicators (KPI‟s) for online
marketing
• How do you measure and track your results – online and mobile
• Funnel methodology: how to create your measurement structure so you
know what to tell your boss
14:30 – 15:15 Is there an App for that? Mobile marketing and the mobility space: how to
engage customers on small screens
• The 7 emotions people respond to when they engage with your brand in the
mobility space
• Understand how advertising, content and video works in a mobile-context
15:45 – 16:15 CASE STUDY: How digital media can help you get more customers
This presentation will show you how digital media can deliver more customers.
You will learn about high performing online advertising channels relevant to your
market.
16:15 – 17:00 Panel Q&A – get all your questions answered by the experts
You have an opportunity to ask our experts any question you‟d like.
17:00 – 17:30 Raffle Draw, Get your Certificate + Photo Opportunity

Altaf Jiwa (Kenya): Award Winning Marketer
Altaf Jiwa has over 20 years‟ experience in bringing together his
knowledge of marketing, strategic planning, brand management,
business in developing countries, advertising, digital media, and a
background in communications and management consulting.
Michael Leander (Denmark): Marketing Guru
Michael Leander is a world-renowned, award-winning speaker who
has shared his know-how on digital marketing, loyalty marketing, CRM
and data-driven marketing with thousands of professionals in 51
countries on 6 continents.
He has worked as a CMO and CEO in the IT, publishing, consulting and e-commerce
industries. As a digital marketing strategist, he has helped global companies such as IBM,
GE, Philips, Maersk, B&O, L‟Oreal and many others optimize their presence in the online
world.
Michael Leander is a jury member of advertising awards, the Chairman of the EMEA Data-
Driven Marketing Awards and is an industry thought leader quoted in publications around the
world. Mr. Leander is also the past president of FEDMA‟s Interactive Marketing Council
(FIMAC).
He is eager to share his 20+ years of digital marketing experience and does so with relevant
content, humour and enthusiasm. He calls that “edutainment”.
You will meet these expert speakers
Some of his work has been featured on CNN and won international awards for outstanding
advertising, digital excellence and best integrated ad campaigns.
He graduated from McGill University in Montreal, Canada with a B. Comm and an MBA, and
also studied Communications Planning at Miami Ad School, one of the leading global
thought leaders in advertising. Between 2011 and 2015, he was Head of Marketing at Basco
Paints and managed the Duracoat brand. He has also worked with clients in insurance and
financial services, construction, paint, property development, agriculture, travel, FMCG and
healthcare, amongst others.
Altaf Jiwa is the founder of Marketingscapes Consulting. He is excited to share his marketing
experiences and what he thinks brands should be doing on digital to succeed.

Masterclass Pricing & Conditions
Register for the Digital Marketing Masterclass in Nairobi on 9-10 October, 2018
Digital Marketing Masterclass Venue
The Digital Marketing Masterclass takes place at
the Golden Tulip Westlands Nairobi. This easily
accessible 4-star hotel in Westlands offers superb
meeting facilities and ample parking to ensure you
have a flawless experience at the event.
Address: 66 Muthithi Road, Nairobi
Tel: 0792 663233
With this Masterclass you will
receive:
• Raffle tickets giving you a
chance to win one of many
prizes
• All Digital Marketing Masterclass
materials in digital format
• Access to Michael Leander‟s
Private Swipe Folder with case
studies, study material and much
more
• A delicious lunch and several
networking coffee breaks
• A voucher valued at US$ 75 to
use as full or partial payment for
future on-demand learning
programs
Special Offer – Register 3 or more
participants from the same company and
save.
Note: Your seat is only guaranteed when full
payment is received. All payments must be
received prior to the event to be eligible to
take part in the raffle. All prices are exclusive
of VAT.
1 participant
for 2 days:
US$ 499
1 participant
for 1 day:
US$ 299
3 participants
for 2 days:
US$ 375 each
5 participants
for 2 days:
US$ 346 each
The course was fantastic. Michael Leander is a
fantastic trainer and a great facilitator. Highly
recommended.
“ June Karanja
Marketing Manager - Coca-Cola Sabco

Who’s behind the Digital Marketing Masterclass?
The Digital Marketing Masterclass was developed by global marketing guru and
award-winning speaker and marketer, Michael Leander. The first 2-day
Masterclass took place in Cyprus in 2009. Since then the Digital Marketing
Masterclass has been attended by thousands of marketers in over 25 countries
around the world.
In Africa, the Digital Marketing Masterclass is organized by Markedu Africa.
Markedu Africa only work with first class speakers and trainers. And, importantly,
we only work with speakers who really can walk-the-walk – and not just talk-the-
talk. That‟s why you will only meet highly experienced practitioners at our East
African events.
Take home one of our coveted prizes
Every paid attendee ticket guarantees a
raffle ticket. This is your chance to win one
of our event prizes, including the Grand
Prize, an Apple iPad.
Some of the winners from previous Digital Marketing Masterclasses in Kenya

Nairobi Kenya Digital Marketing Masterclass by Markedu

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