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Building a LinkedIn Profile: What you did not know!

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Advice on building a solid LinkedIn Profile and making it work for you!

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Building a LinkedIn Profile: What you did not know!

  1. 1. Building a Professional Profile What You Don’t know!
  2. 2. What is LinkedIn? O The site launched on May 5, 2003 O Professionals are signing up to join LinkedIn at a rate of more than two new members per second. O More than 225 million members in over 200 countries and territories. O LinkedIn is currently available in 19 languages O More than 2.9 million companies have LinkedIn Company Pages. O LinkedIn members conducted over 5.7 billion professionally-oriented searches on the platform in 2012.
  3. 3. Make Connections!
  4. 4. Develop a Professional Summary Statement O Your summary statement should resemble the first few paragraphs of your best-written cover letter. O Concise and confident explaining your goals and expertise. O Present your summary statement in short blocks of text for easy reading. O Add your E-Mail address! (Phone Number too if looking for a job)
  5. 5. Display an Appropriate Photo O Remember that LinkedIn is not Facebook! O If you choose to post a photograph — strongly recommended — select a professional, high-quality headshot of you alone. O Party photos, cartoons, logos, and cute photos of your puppy don’t fit in the professional environment of LinkedIn.
  6. 6. Join the “IN” crowd O Join LinkedIn Groups! O Start with your university group — alums love to connect with fellow alums and students O Find volunteer organizations or professional associations you already belong to O As a member, you can comment on discussions, find exclusive job listings, and meet people who share common interests O Stay up to date on industry trends O Can’t find THE group? Create one!
  7. 7. Claim Your Unique LinkedIn URL O Claim a unique URL for your profile (for example: www.linkedin.com/in/yourname) O This also makes it easier to include your LinkedIn URL in your email signature, which is a great way to demonstrate your professionalism. O Increase the professional results that appear when people type your name into a search engine
  8. 8. Collect Diverse Recommendations O Nothing builds credibility like third-party endorsements. O The most impressive LinkedIn profiles have at least one recommendation associated with each position. O Get recommendations from professors, colleagues, employers, and professional mentors.
  9. 9. Craft an Informative Profile Headline O Your profile headline gives people a short, memorable way to understand who you are in a professional context O Think of the headline as the slogan for your professional brand O Providing Innovative Social Media & Web 2.0 Marketing solutions in Higher Education O Modernizing Career Services & Professional Development with Technology and Social Media in Higher Education
  10. 10. Update your status weekly O Great way to stay on other people’s radar and enhance your professional image. O Tell people about events you’re attending, major projects you’ve completed, professional books you’re reading, or any other news that you would tell someone at a networking reception
  11. 11. Lend a (virtual) hand O As you build connections and group memberships, think about what you can do to support other people O Comment on a status update, forward a job listing that fits the criteria of a friend, or write a recommendation for a colleague O You’ll find that your generosity is always rewarded (and, of course, it feels really good to help someone!)
  12. 12. 100% complete = 100% more likely to get noticed O You can’t build connections if people don’t know you exist or see what you have to offer. O Your LinkedIn profile is your online business card, your resume, and your letters of rec all in one. O Don’t be shy: users with complete profiles are 40 times more likely to receive opportunities through LinkedIn.
  13. 13. Job & People Search
  14. 14. What you did not know… O You don’t have to pay for LinkedIn! O Search for alums working for companies you want to work for and connect! O Your Google Search & LinkedIn Profile are intergraded O More people are actually getting jobs through LinkedIn more then ever before! O Connect with The Berkeley College Network with over 3,140 members! O Apply for a job with just one (or two) clicks. O Network, Network, Network
  15. 15. Michael Iris, MS Director of Career Services MKI@BerkeleyCollege.edu 973-405-2111 Ext. 6406

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