This document provides information about IDENTITIES, a fashion event held at Harvard University. It focuses on bringing contemporary fashion to students and highlighting a Leadership in the Arts award winner each year. The 2016 event will be held on April 9th and include three fashion segments interpreted around an overall theme. It typically sells out its 600 seats and is streamed online. The event also offers several sponsorship levels for fashion and other brands, providing exposure through the program, website, and on-campus advertising. Sponsorship benefits increase with sponsorship level from $300 to $1000.

2. ABOUT IDENTITIES
LEADERSHIP in the ARTS
THE SHOW
PRESS
SPONSORING IDENTITIES
IDENTITIES 2016 LEADERSHIP
CONTACT US

3. ABOUT IDENTITIES
Focusing on bringing contemporary clothing to the epitome of
conservative institutions, IDENTITIES offers students a unique insight
into the fast-paced world of fashion. Our mission is to introduce
students to fashion’s unique ability to understand the fleeting
temporality of our time while simultaneously offering a glimpse back to
inspirationalmediaofart,culture,materiality,andtrends.Weaimtopush
our audience’s perspective on what fashion can be and what
it can represent.

4. LEADERSHIP
in the ARTS
IDENTITIES centers around the Leadership of the
Arts Award given annually to an active member
of the fashion community that, through his or her
innovation and ingenuity, has left a significant
impact on the way we view clothing. We honor the
designer’s understanding of the true impact
fashion can have on an individual mode of
expression, as well as their contributions to
advance the phenomenological understand-
ing that lies beyond the fabric. Past recipients
include Jen Kao, Anna Sui, and Vera Wang.

5. THE SHOW
IDENTITIES will take place April 9th, 2016 in the Skidmore, Owings and Merrill
designed Northwest Laboratories on Harvard University’s campus. The event
consistently sells out our 600 seats and is streamed live to over 4,000 viewers. The show
consists of three main segments, two women’s and one men’s, each interpreting the year’s
overall theme -- Identity of the City -- through different modes and perspectives. The event
also includes a Q&A, formal luncheon, and pre-party with the Leadership in the Arts award
recipient. The event is truly an experience unmatched at any other university campus.

6. PRESS
Our show has been covered by various
notable publications and television stations
around the world. Coverage in the past
includes New York Times (NYT.com),
Women’s Wear Daily (WWD.com),
Elle Magazine (Elle.com), Bryan Boy
(Bryanboy.com), Her Campus, China
Central Television (CCTV), Korean Broad-
casting System (KBS), and many more.

7. Fashion Sponsors Financial Sponsors
BCBG
Derek Lam
Diesel Black & Gold
Elizabeth and James
Kaufman Franco
The Kooples
Nicolas K
Rag & Bone
Ted Baker
Aldo Group
Gilt Groupe
Maybelline NewYork
MCM Worldwide
MR PORTER
Redbull
Saks 5th Ave
Simple Skincare
SPONSORING IDENTITIES
The sponsors we work with widely vary from young up and coming designers to very well
established international brands. In years past we have worked with noted sponsors such as:
PAST SPONSORS
We offer several levels of financial sponsorships that provide our sponsors with various levels of
exposure and access to the show attendees and Harvard community.
SPONSORING IDENTITIES 2016
Levels of Sponsorship
Platinum
($1000)
Gold
($800)
Silver
($500)
Friend
($300)
Program Advertisement1
Full Page Full Page 1/2 Page 1/4 Page
Listing in Program2
x x x x
Listing on IDENITITIES Website3
x x x
Pre/Post-Show Advertisement on Projector4
x x
Recognition in Press Packet & Social Media x
IDENTITIES 2016 is open to further negotiation in regards to sponsorships. Other potential for exposure
includes:
Postering across campus for exposure to 10,000+ Harvard students and faculty
Email blasts to the entire 7,000+ Harvard undergraduate community
Print and online coverage by the Harvard Crimson, Harvard’s daily newspaper
Jointly hosted store events at your Boston or Cambridge locations
FURTHER DETAILS
1
Your company’s logo or advertisment will appear in the corresponding size in our program distributed to each attendee at the show
2
Your comapny’s name will be listed on the“ThankYou”page of our program
3
Your comapny’s logo or name will be featured on http://www.identitiesfashion.com
4
Your company’s logo, name, or advertisement will be displayed on the projector screens before and after the show
5
Your comapny will be listed on our press packets and releases to magazines, broadcasting stations, and other IDENTITIES associates

8. CONTACT US
For all inquiries, please contact us at
producers@identitiesfashion.com
Instagram: @Identities_Fashion