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Web Analytics
In 5 Minutes Or Less
Agenda
The Reason For Web Analytics
Data Collection
Legal Aspects
1
2
3
You Can't Manage
What You Don't
Measure
– Peter Drucker
Data Collection
Tag
User
Tag
www
Webserver Web Analyst
Tracking Server
1
2
3
4
This is a visualization of the Page-Tagging-Concept. It’s the most used concept at the moment.
visitors are anonymized
Their IP adresses are
shortened
visitors are informed
about the usage of
Web Analyitcs software
i
visitors can contradict
with the data collection
IP
Three Conditions
to use your Web Analytics System in a legal way
this rule set is valid for Germany (guidelines of ”Düsseldorfer Kreis”).
When data is stored at a third party a contract about data processing is obligatory.
of all german websites
violate these laws.
Source: „Datenschutzbarometer“ from XAMIT (a german study from 2013).
The Independent Centre Of Data Privacy Bavaria (DE) reach a comparable outcome.
?
Questions?
?
?
© a presentation by Michael Halder

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Web Analytics In 5 Minutes Or Less

  • 1. Web Analytics In 5 Minutes Or Less
  • 2. Agenda The Reason For Web Analytics Data Collection Legal Aspects 1 2 3
  • 3. You Can't Manage What You Don't Measure – Peter Drucker
  • 4. Data Collection Tag User Tag www Webserver Web Analyst Tracking Server 1 2 3 4 This is a visualization of the Page-Tagging-Concept. It’s the most used concept at the moment.
  • 5. visitors are anonymized Their IP adresses are shortened visitors are informed about the usage of Web Analyitcs software i visitors can contradict with the data collection IP Three Conditions to use your Web Analytics System in a legal way this rule set is valid for Germany (guidelines of ”Düsseldorfer Kreis”). When data is stored at a third party a contract about data processing is obligatory.
  • 6. of all german websites violate these laws. Source: „Datenschutzbarometer“ from XAMIT (a german study from 2013). The Independent Centre Of Data Privacy Bavaria (DE) reach a comparable outcome.