Presentation Yerevan ENT Conference Sep 2009

α webCampus:Projects
www.webcampusprojects.edublogs.org Michael Goriany

ENT Conference - Yerevan-Sep.4, 2009
______________________________________________

Innovative Knowledge Sharing
amongst the
Global Medical Society

____________________________________
Michael Goriany

Michael.Goriany@gmx.net


Michael Goriany

• Background Lawyer

• Spezializing in new methods of
– Experts Knowledge Management
– in Internet-Social Media Environments

– Since several years for legal experts
– now for physician as well (Internet projects of
Lehnhardt-Stiftung & Monsana AG, Basel)


• Situation of Experts
– in the Internet age

• Relevant insiders speak about a
– revolution in knowledge society and
in the world of media


to give a feeling of speed and dynamics


To give a feeling about dimensions

largest social network
FACEBOOK:
guess size in terms of members = citizens

if Facebook where a country ?


Situation: Experts under pressure

• fast changing technologies requiring frequent
updates of knowledge and evaluation

• Complexity requiring specialization

• Globalization requiring global networking


• to cope with such challenges

» Software (tools)
• the Internet provides for
» platforms (environments)

– which specifically support
direct, personal cooperation & networking
on a broad worldwide basis

→ three concrete examples


Working with social media in the
„Community-Internet“
• personal/individual tools
– Weblog (WordPress)
– Web-conference room / skype

• Networks of Trust
– Social networks/business networks
(Facebook, mySpace, LinkeIn, ..)
– Sharing platforms (Videos → Youtube.com,
– Photos → Flickr, Presentations, ...)


Weblog – several hundred million

• Internet software – type „Content Management System“
– looks like a Homepage, a diary in the Web
→ example
• Set up for free within a few minutes, then organize the
structure
• Use:
„personal publishing“ in the Internet + Comments
– Use in particular: Projectteam/publish anything /learning
environment /Conference platform/fundraising
platform, ...
• write article: easy such as email:
– only difference = send/publish

www.webcampusprojects.edublogs.org
www.monsana.net/yerevan09 Michael Goriany

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Live Online – Web Conference Room

• Based on VoIP → technical effective, very cheap/for free
• Three basic elements of human interaction integrated:
– Speak & hear (Audio, Video)
– Write & read
– Present & watch (Ppt)
→ example Prof. George Tavartkiladze-Moscow


Facebook – largest Social Network Platform

• Open www.facebook.com and register
• What to do ?
– Communicate with existing friends, find new friends
– Match with people worldwide who have the same
interest / problem / concern
– Share photos, videos, any content
• Mind: same difference as Weblog – email:
• Publish and share with the world
– Companies more and more market in Facebook
• Training company support visitors to share
knowledge about their courses courses
• int´l tax advisor look for human ressources


New dimension for experts
knowledge management
• acquire and pass on knowledge
by sharing - globally
• "Social Learning" = learning from examples of others
→ new facilities of publishing my example
→ new facilities of sharing experience/examples
→ new facilities of publishing my remixed example

• Keyword: periphery becomes a center – getting in
experts from whole over the world into Academic everyday,
– into learning, advising, problem solving,
– and having fun :-)


I think it is clear
this goes far beyond
• email and „traditional“ homepages
• due to a substantial „social impact“

• We speak about „social software, social media“
and: social networks, business networks
• due to this social impact we also call them
networks of trust
and this is precisely what a really good physician will
establish with his/her patients „children“ → trust
and with his/her specialized colleagues as well


what to do / planned projects


Organize meetings Live Online
• for exchange of experience, networking
– of parents
• for exchange of exp. and continuing learning
– of doctors
• ? for Online consulting, …
in concrete we will anounce in short:
• Follow-up live online:
– to my presentation → whoever is interested
– to Dr. Lehnhardts presentation on the Carina →
→ exchange of exp. with Carina surgeon


Requirements for live online

• Laptop & Headset / Internetaccess
– ? adequate equipped room

• comment asking for further information
in the Weblog

www.monsana.net/yerevan09


Armenian Web-Donation Project

• Initiated by Lehnhardt-Stiftung

• The new dimensions of networking in the
Internet
– Enable innovative fund-raising as well


requirements

• Laptop & Headset / Internetaccess
– ? adequate equipped room

• comment asking for further information
in the Weblog

www.monsana.net/yerevan09


Ende
____________________________________________

Thank´s for your attention 

• Hope to meet you again
Offline or live online

it is personal meeting anyway


Another example as to dimensions:

YouTube

largest video sharing platform

Presentation Yerevan ENT Conference Sep 2009

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