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Intro to social media, sm strategy & sm in gov.

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Michael Cayley
Michael Cayley

My 3 hour workshop presentation for Social Media for Government conference, Toronto, January 31, 2011

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Understanding Social Media Strategies & Trends Social Media for Government Jan.31, 2011 What’s with the dog?
Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
To connect with me Google “Michael Cayley” Connect via twitter: @MichaelCayley @MemeticBrand #gov2.0 #opengov #cdnpoli #changecamp #sm4gov
 
Social Application Overload “ Like drinking from a fire hose”
 
 
 
 
social network applications
blogs
RSS
RSS Readers
Podcasts and Vlogs
Wikis Forums Content Communities
micro-blogging
http://www.youtube.com/watch?v=KykbPtRb0K4 mash ups
links and trackbacks
Can’t we just go back to basics?
 
 
 
 
What do you think social media is?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Learning to Observe Social Networks
Social Media Strategies
At first new media will look like a predecessor (tv like radio, email like letters) but it eventually it morphs into something completely different. Key Messages from McLuhan
 
 
Be honest. How do you feel?
Key Messages from McLuhan The medium is the message. This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
 
 
 
 
 
 
Optimizing for social capital Intrinsic Individual Assets Information Flow Influence Social Credentials Reinforcement of Identity Recognition Extrinsic Collective Assets Trust Network Structure Reputation Authority Sanctions Culture
 
Who will lead the change?
 
 
 
 
 
 
 
Listen
Influentials?
Visibility - Findability
 
Social Etiquette
Authentic Voice the voice
 
Altruism
Ego & Power
 
 
 
Four Senses of Identity Social Footing
Four Senses of Identity Role
Four Senses of Identity Mismatch of Roles
Four Senses of Identity Achieved through Story Telling
social sexual . professional religious personal private ethnic political national cultural gender The 5 Things About Me Meme culinary
 
Broadcast vs. Social Media
 
 
 
 
Filter then Publish
Publish then Filter
The Goal loyalists contributions
 
 
 
Giving up Control? Gaining Control 
13 Trends in Social Media for Government Institute for the Future A Planet of Civic Labratories http://iftf.me/public/SR-1352_Rockefeller_Map_reader.pdf
 
 
Key Messages from McLuhan “ Narcotic numbness”
 
 
 
 
 
Thank you! michael cayley @memeticbrand @michaelcayley www.socialcapitalvalueadd.com www.memeticbrand.com
an unconference at work
Sources in order of appearance: http://www.itechnews.net/wp-content/uploads/2008/03/barack-obama-mosaic-portrait.jpg http://thepaisano.files.wordpress.com/2008/06/firehose.gif http://www.theequitykicker.com/wp-content/uploads/2006/12/emergence.jpg http://www.onlinesocialnetworkssite.com/images/social-networks-logo.jpg http://1.bp.blogspot.com/_djOrIbHcueI/RwK3HidWSyI/AAAAAAAAAOI/OZARiosnWjo/s200/blog_logos.jpg http://www.cla.ca/divisions/cacul/regenerations/uploaded_images/feed-readers-744588.gif http://lonewolflibrarian.files.wordpress.com/2009/07/wiki1.jpg http://smartblogs.com/socialmedia/files/2009/04/forums-300x299.jpg http://www.webadvantage.net/wp-content/smm-logos.png http://www.shoutmeloud.com/wp-content/uploads/2010/01/wordpress-trackback.gif http://aplng.la.psu.edu/ling001/myths/intro/critical-thinking-cartoon.jpg http://www.terraspiritus.com.au/images/engage_image.jpg

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Intro to social media, sm strategy & sm in gov.

Notas do Editor

  1. For Duke University’s Nan Lin’s work re: social capital see my e-book: http://socialcapitalvalueadd.com/share-the-scva-ebook
  2. Publishing has effects. It is key to breaking down silos. A new accountability. Knowledge transfer. This is key to how credibility is established both internally, across the organisation and externally.
  3. Individual empowerment leads to entirely new management challenges and requires different management methods to thrive.
  4. Strategies to manage online identity.
  5. Strategies to manage online identity.
  6. Strategies to manage online identity.
  7. In the following slides we talk about strategies or key considerations to keep in mind as you seek to manage in the context of broadband connectivity. Up until this point we have emphasized the implications of understanding online identity as we move into the Enterprise 2.0 era. But, before we head into these key factors, we want each of you to understand that the strategic considerations that we are about to lay out are critical for your position within the company. Critical to serving the company well. They are also critical in terms of coping with information, learning and your own personal and professional development in times of rapid change.
  8. Strategies to manage online identity. Social media … social networks are divided into “insiders” and “outsiders” … understand the shibboleths and culture to meet expectations.
  9. Strategies to manage online identity.
  10. Strategies to manage online identity. Advancing project proposals for example.
  11. Strategies to manage online identity. Why people share altruistic stories.
  12. Strategies to manage online identity. Complaining gets attention but it does not typically build social capital.
  13. Strategies to manage online identity.
  14. Strategies to manage online identity.
  15. Strategies to manage online identity.
  16. Strategies to manage online identity.
  17. Strategies to manage online identity.
  18. Strategies to manage online identity.
  19. Strategies to manage online identity.
  20. Strategies to manage online identity. Switching.
  21. - Quantity and quality of journal quality news
  22. Strategies to manage online identity.
  23. Why isn’t this articulated as the top management priority in every major corporation?
  24. We deal with information overload by subliminating everything upon receipt. Truncated Attention.
  25. There is great competition for our attention.
  26. But when we switch attention modes, we move quickly with lazer focus so get ready!