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Humber PR - PR 2.0 & Personal Brand

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Michael Cayley
Michael Cayley

Highlights from PR 2.0 and Personal Brand discussion at Humber College's post graduate certificate public relations programs. The source materials were these readings: http://www.changethis.com/46.03.CommunicatorManifesto http://www.fastcompany.com/magazine/10/brandyou.html http://en.wikipedia.org/wiki/Personal_branding Many of the images have links embedded to additional material that I introduced. Cheers, Michael

Negócios
1 de 23
The Structural Characteristics of ChangeThis
PR 2.0
Corporate Voice
Brand Voice
Authentic Voice the voice
Social Etiquette
Listen
Who will lead the change?
Influentials?
Personal Brand
Describe your career future?
15 words or less
Visibility - Findability
Altruism
Ego & Power
Does “Personal Brand” Suck?
Sources in order of appearance: http://www.blackman.uk.com/site/wp-content/uploads/2009/05/changethis.jpg http://1.bp.blogspot.com/_tNj0ws0eRi8/SSQ4aQxhPtI/AAAAAAAAA-Q/PtfPDOA4OKg/s320/PR+Spam.bmp http://www.unc.edu/~fergusje/281/cluetrain.jpeg http://www.vailsummit.com/.../Brand%20Advocate%20Short_Travel%20TravelCom.pdf http://douglasharding.com/yahoo_site_admin/assets/images/Photo_1.187223947_sq_thumb_m.jpg http://www.barradatijuca.com.br/wp-content/uploads/2009/08/harley-davidson-logo.jpg http://hicars.org/wp-content/uploads/2009/07/Bmw_Logo.jpeg http://www.clcsol.com.au/images/photo7sm.jpg http://www.nicholsoncartoons.com.au/cartoons/new/2006-05-10%20Superannuation%20tax%20cut%20for%20Baby%20Boomers%20550.jpg http://insighttrails.typepad.com/photos/uncategorized/2007/10/01/influentials_book_jacket_4.jpg http://teknon.files.wordpress.com/2008/03/free-agent-nation.jpg http://rsheeley.files.wordpress.com/2009/05/conformity.jpg http://jeremyfain.files.wordpress.com/2008/10/positioning-battle-for-your-mind.jpg http://www.hydrometeoindustry.org/catalogue/ProductSheets/Vaisala/RoadWeather/Vaisala_road-weather_visibility-warning_large.jpg http://ripplesintheocean.files.wordpress.com/2009/05/altruism.jpg http://ecx.images-amazon.com/images/I/41AMFR5YZKL._SL500_PIsitb-sticker-arrow-big,TopRight,35,-73_OU01_AA240_.jpg http://wheelhouseadvisors.files.wordpress.com/2009/03/risk_reward_sign.jpg

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Humber PR - PR 2.0 & Personal Brand

  • 3.
  • 4.
  • 5.
  • 11. Who will lead the change?
  • 15.
  • 16.
  • 17. 15 words or less
  • 21.
  • 23. Sources in order of appearance: http://www.blackman.uk.com/site/wp-content/uploads/2009/05/changethis.jpg http://1.bp.blogspot.com/_tNj0ws0eRi8/SSQ4aQxhPtI/AAAAAAAAA-Q/PtfPDOA4OKg/s320/PR+Spam.bmp http://www.unc.edu/~fergusje/281/cluetrain.jpeg http://www.vailsummit.com/.../Brand%20Advocate%20Short_Travel%20TravelCom.pdf http://douglasharding.com/yahoo_site_admin/assets/images/Photo_1.187223947_sq_thumb_m.jpg http://www.barradatijuca.com.br/wp-content/uploads/2009/08/harley-davidson-logo.jpg http://hicars.org/wp-content/uploads/2009/07/Bmw_Logo.jpeg http://www.clcsol.com.au/images/photo7sm.jpg http://www.nicholsoncartoons.com.au/cartoons/new/2006-05-10%20Superannuation%20tax%20cut%20for%20Baby%20Boomers%20550.jpg http://insighttrails.typepad.com/photos/uncategorized/2007/10/01/influentials_book_jacket_4.jpg http://teknon.files.wordpress.com/2008/03/free-agent-nation.jpg http://rsheeley.files.wordpress.com/2009/05/conformity.jpg http://jeremyfain.files.wordpress.com/2008/10/positioning-battle-for-your-mind.jpg http://www.hydrometeoindustry.org/catalogue/ProductSheets/Vaisala/RoadWeather/Vaisala_road-weather_visibility-warning_large.jpg http://ripplesintheocean.files.wordpress.com/2009/05/altruism.jpg http://ecx.images-amazon.com/images/I/41AMFR5YZKL._SL500_PIsitb-sticker-arrow-big,TopRight,35,-73_OU01_AA240_.jpg http://wheelhouseadvisors.files.wordpress.com/2009/03/risk_reward_sign.jpg