Living and breathing the social work place. How work is changing today, and how enterprise social computing can facilitate that change.

1. Produced by: Supported by:
Living and Breathing the
Social Workplace
Michael A. Brown, PMP
JPMorgan Chase
@MikeAaronBrown
Daniel Kraft
NewsGator
@DanielKraft

2. SHARE The SharePoint Conference for Business Users
Key topics and take-aways
• What do we mean by „social‟ or „emergent‟ collaboration?
• What are “social collaboration” or “emergent collaboration” systems?
• Why do they work?
• Why do emergent collaboration platforms help solve the problem?
• Some critical success factors to consider
@MikeAaronBrown @DanielKraft

3. SHARE The SharePoint Conference for Business Users
Think about how you solve problems today
@MikeAaronBrown @DanielKraft
Where
should I
dine
tonight?
What TV
should I
purchase?
Which
hotel has
the best
view?
• Wisdom of the crowds
• Expertise from the source
• Trust
• Speed
Why?

4. SHARE The SharePoint Conference for Business Users
The drive behind internal social collaboration
Concepts and power of
External social software
+
The expertise and knowledge of
your internal workforce
=
• An engaged workforce
• Faster response
• Effective collaboration
• Better communications
Social Enterprise

5. Time4
Productivity4
Network
of Hands
Survival of the Social
@MikeAaronBrown @DanielKraft

6. Network
of Minds
Time4
Productivity4
Survival of the Social
Network
of Hands
@MikeAaronBrown @DanielKraft

7. Network
of Hearts
Time4
Productivity4
Network
of Minds
Network
of Hands
Survival of the Social
@MikeAaronBrown @DanielKraft

8. SHARE The SharePoint Conference for Business Users Slide 8
13% Product Development
24%
26%
5%
Operations & Distribution
Customer Services
2%
Marketing & Sales
Example: Financial Services
Business Support Functions
70%
@MikeAaronBrown @DanielKraft

9. SHARE The SharePoint Conference for Business Users
Let‘s have some fun
100m
100m
100m
Professional Services 11.3m
Consumer Packaged Goods 7.7m100m
Financial Services 6.4m
Manufacturing 5.3m
@MikeAaronBrown @DanielKraft

10. SHARE The SharePoint Conference for Business Users
Putting „social‟ into perspective
• “Collaboration” is nothing new
• Volume of information grows exponentially
• Access to that information becomes easier and cheaper
• Systems move from transactional to„systems of engagement’
@MikeAaronBrown @DanielKraft

11. SHARE The SharePoint Conference for Business Users
Systems of record becoming systems of engagement
* John Mancini – AIIM (Association for Information and Image Management)
@MikeAaronBrown @DanielKraft

12. SHARE The SharePoint Conference for Business Users
What do we mean by „social‟ collaboration?
• Social collaboration inside the company ≠ “Facebook for the
Corporation!”
• Instead, social collaboration IS:
• New modes of communication
• More real-time collaboration
• Pull vs. Push („Subscribe to content‟)
• Implicit and explicit knowledge – both content and content providers
• Breaking down traditional silos within the corporation
@MikeAaronBrown @DanielKraft

13. SHARE The SharePoint Conference for Business Users
Why have these platforms become so powerful?
• Globalization – business expansion, outsourcing, etc.
• Mergers & Acquisitions impacting „corporate culture‟
and knowledge transfer
• Speed to market
• The “consumerization of IT” – „power to the people‟
• Siloed business units
• Knowledge retention issues
• Mobile work force
• Collaboration or communication is more natural and
fluid (conversation threads, micro-blogging, tagging
content)
• Access to knowledge is made easier through expert
search, robust user profiles and communities of
practice
• Silos break down as employees begin to collaborate
with people they may never have met before
• Employees become more engaged in helping one
another solve problems and innovate solutions
• Mobile access to internal collaboration systems
leverage the concepts of Facebook or Twitter in their
simplicity and power (profiles, communities, activity
streams, micro-blogging, etc.)
Challenges Opportunities
@MikeAaronBrown @DanielKraft

14. SHARE The SharePoint Conference for Business Users
Some real world examples
• Corporate recruiters come together to share requirements & candidates
• Lines of business across the country share best practices, updates on
new government regulations and rulings, and presentation materials
• Software application users come together and help one another with
problem-solving solutions, sample sites and information on product
upgrades and features
@MikeAaronBrown @DanielKraft

15. SHARE The SharePoint Conference for Business Users
Why are internal social platforms so powerful?
• Internal social platforms break down silos quickly
• They level the playing field, flatting traditional corporate hierarchies
• “Expertise” bubbles up quickly
• People feel engaged and connected, leading to better productivity and
willingness to help solve a problem
@MikeAaronBrown @DanielKraft

16. SHARE The SharePoint Conference for Business Users
Key takeaways
• Internal social collaboration is not necessarily about
creating “Facebook” for the company. It‟s more about:
• Creating systems of engagement
• Breaking down traditional silos and barriers to communication
• Encouraging collaboration and communication
• When considering an internal social collaboration platform:
• Understand where the communication pain points are in your company
• Ensure both bottom-up and top-down participation
• Identify use cases or business processes that could be enhanced
• Critical mass matters! Social for 20 is not like social for 200,000
@MikeAaronBrown @DanielKraft