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THE EXPANDING
NATURE OF SEO
3/21/2016
MICAH FISHER-KIRSHNER
WHO AM I?
SEO AdvisorshipsSEO Experience
+MicahFisher-Kirshner / @micahfk
THE VILLAGE
An expanding nature of SEO requires
an understanding of the past
THE VILLAGE: BASIC WEB RESULTS
FLAT EARTH
We learned to recognize other
optimizing tribes
SPHERICAL EARTH AT CENTER OF EVERYTHING
We saw the need for testing and
understanding of our environment
SPHERICAL EARTH: CAFFEINE
CENTRAL SUN
Not all of us accepted the changes
Google developed
CENTRAL SUN: PANDA
LUDDITES APPEAR!
• Galileo attacked
LUDDITES: THINKING OUTSIDE THE BOX
Those that recognized the central
change saw branding’s importance
GALACTIC UNIVERSE
Nonetheless, we realized life is so
much more than the desktop screen
GALACTIC UNIVERSE: MOBILEGEDDON
Today’s universe of optimization
encompasses so much more
AMP
<!doctype html>
<!doctype html>
<html ⚡>
or
<html amp>
<!doctype html>
<html ⚡>
<head>
<!doctype html>
<html ⚡>
<head>
<meta charset=“utf-8”>
<!doctype html>
<html ⚡>
<head>
<meta charset=“utf-8”>
<link rel="canonical"
href=“https://www.example.com
/regular-HTML-v...
<!doctype html>
<html ⚡>
<head>
<meta charset=“utf-8”>
<link rel="canonical" href=“https://www.example.com/regular-HTML-ve...
<!doctype html>
<html ⚡>
<head>
<meta charset=“utf-8”>
<link rel="canonical" href=“https://www.example.com/regular-HTML-ve...
<!doctype html>
<html ⚡>
<head>
<meta charset=“utf-8”>
<link rel="canonical" href=“https://www.example.com/regular-HTML-ve...
<!doctype html>
<html ⚡>
<head>
<meta charset=“utf-8”>
<link rel="canonical" href=“https://www.example.com/regular-HTML-ve...
<!doctype html>
<html ⚡>
<head>
<meta charset=“utf-8”>
<link rel="canonical" href=“https://www.example.com/regular-HTML-ve...
<!doctype html>
<html ⚡>
<head>
<meta charset=“utf-8”>
<link rel="canonical" href=“https://www.example.com/regular-HTML-ve...
<!doctype html>
<html ⚡>
<head>
<meta charset=“utf-8”>
<link rel="canonical" href=“https://www.example.com/regular-HTML-ve...
<!doctype html>
<html ⚡>
<head>
<meta charset=“utf-8”>
<link rel="canonical" href=“https://www.example.com/regular-HTML-ve...
<!doctype html>
<html ⚡>
<head>
<meta charset=“utf-8”>
<link rel="canonical" href=“https://www.example.com/regular-HTML-ve...
Be sure to validate by adding
#development=1 at the end of the URL
Learn More
The AMP Project
Technical Introduction
Github Code
AMP Blog
AMP Videos
Answers
Large variety, generally follows a theme
Already rank on the first page
(generally position 5 or higher)
Clear and concise answer to the question
Well-structured code: headers, lists
(but does NOT require Schema)
Domain relevance and authority
Always include a relevant picture!
Apple Search
Installed
Great CTR
Title and keywords
Overall engagement
Personalized app
engagement
Low engagement
Keyword spamming
Boun...
With Recovery Search provide accurate
location data
Apple replaced Google as the default web
search engine
Anchor text relevance
(watch out on Google)
Great click through rates
Social signals with Facebook and Twitter
Very clean XML Sitemaps
App Indexing
Enable your app to handle deep links via
HTTP URLs (new with iOS 9)
Add the App Indexing API/SDK
<html>
<head>
…
…
</head>
<body>Hello World!</body>
</html>
Add code to your corresponding web pages
referencing the deep ...
<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "WebPage", "@id":
"http://example.com/gizm...
<?xml version="1.0" encoding="UTF-8" ?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitem ap/0.9"
xmlns:xhtml="http://w...
Allow Google to crawl requested app URLs
Learn More
Android
Apple
Installed
Proper implementation
Title and description
Content mismatch
Interstitials
Title
Descriptions
App Indexing
ASO
Rating volume
Star ratings
Review text
Links
More on App Packs
http://searchengineland...
Knowledge Graph
Connecting the world’s knowledge
2 graph styles
4 data citations
No Wiki page? Stop now
Verify your Google Plus page
https://support.google.com/business/answer/2911778
<script type="application/ld+json">
{
"@context" : "http://schema.org",
"@type" : "Organization",
"name" : "Your Organizat...
<span itemscope itemtype="http://schema.org/Organization">
<link itemprop="url" href="http://www.your-company-site.com">
<...
Consider Noting
Event listings
Store hours
Location and contact info
https://developers.google.com/structured-
data/custom...
Follow other Wikidata entry formats
Use notable citations for references
Other Properties
Headquarters location
Official website
Image / Logo
Social media sites
Industry
Founders / Start Date
Sub...
Double-check your competitors
Edit directly as an official representative
HTTPS
Tiny call-out and a tiny ranking boost
Get a robust security certificate via a
certificate authority
Hilton Hotel
Choose a high security level (2048 bits)
Redirect users and search engines to
HTTPS with a 301 redirect
Enable HSTS with a supporting web server
Learn More
Documentation
URL information
Additional tips
No exceptions: Everything must be HTTPS
https://www.example.com/old-original-url/
http://www.example.com/redirect-URL/
http://www.example.com/final-URL/
https://w...
301
canonical
A B
XML Sitemaps need non-redirecting URLs
Prepare for data problems
https://www.example.com/
MORE ON THE HORIZON
• Graphic summary of the How Tos, with something to represent “on the horizon”
SEO’s value continues t...
THE MULTIVERSE
Prepare for the next fundamental
change in the SEO universe
100 Minutes
Driving a Day
END POINT: SEO AS A FOUNDATION
Build the SEO foundation for each
observed new trend
@micahfk ; +MicahFisher-Kirshner
The Expanding Nature of SEO (MarTech 2016)
The Expanding Nature of SEO (MarTech 2016)
The Expanding Nature of SEO (MarTech 2016)
The Expanding Nature of SEO (MarTech 2016)
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The Expanding Nature of SEO (MarTech 2016)

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SEO continues to expand with continued benefits of being found on new platforms and devices beyond just web pages. SEO today encompasses a multitude of optimizations for Apps, Google Answers, Accelerated Mobile Pages, Load Times, Security, and scores of emerging technologies.

Presented by Micah Fisher-Kirshner at MarTech 2016

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The Expanding Nature of SEO (MarTech 2016)

  1. 1. THE EXPANDING NATURE OF SEO 3/21/2016 MICAH FISHER-KIRSHNER
  2. 2. WHO AM I? SEO AdvisorshipsSEO Experience +MicahFisher-Kirshner / @micahfk
  3. 3. THE VILLAGE An expanding nature of SEO requires an understanding of the past
  4. 4. THE VILLAGE: BASIC WEB RESULTS
  5. 5. FLAT EARTH We learned to recognize other optimizing tribes
  6. 6. SPHERICAL EARTH AT CENTER OF EVERYTHING We saw the need for testing and understanding of our environment
  7. 7. SPHERICAL EARTH: CAFFEINE
  8. 8. CENTRAL SUN Not all of us accepted the changes Google developed
  9. 9. CENTRAL SUN: PANDA
  10. 10. LUDDITES APPEAR! • Galileo attacked
  11. 11. LUDDITES: THINKING OUTSIDE THE BOX Those that recognized the central change saw branding’s importance
  12. 12. GALACTIC UNIVERSE Nonetheless, we realized life is so much more than the desktop screen
  13. 13. GALACTIC UNIVERSE: MOBILEGEDDON
  14. 14. Today’s universe of optimization encompasses so much more
  15. 15. AMP
  16. 16. <!doctype html>
  17. 17. <!doctype html> <html ⚡> or <html amp>
  18. 18. <!doctype html> <html ⚡> <head>
  19. 19. <!doctype html> <html ⚡> <head> <meta charset=“utf-8”>
  20. 20. <!doctype html> <html ⚡> <head> <meta charset=“utf-8”> <link rel="canonical" href=“https://www.example.com /regular-HTML-version/">
  21. 21. <!doctype html> <html ⚡> <head> <meta charset=“utf-8”> <link rel="canonical" href=“https://www.example.com/regular-HTML-version/"> <meta name="viewport" content="width=device-width,minimum- scale=1,initial-scale-1">
  22. 22. <!doctype html> <html ⚡> <head> <meta charset=“utf-8”> <link rel="canonical" href=“https://www.example.com/regular-HTML-version/"> <meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale-1"> <style amp-boilerplate>body{-webkit-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-moz-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-ms-animation:-amp-start 8s steps(1,end) 0s 1 normal both;animation:-amp-start 8s steps(1,end) 0s 1 normal both}@- webkit-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes - amp-start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp- start{from{visibility:hidden}to{visibility:visible}}@-o-keyframes -amp- start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp- start{from{visibility:hidden}to{visibility:visible}}</style><noscript><style amp- boilerplate>body{-webkit-animation:none;-moz-animation:none;-ms- animation:none;animation:none}</style></noscript>
  23. 23. <!doctype html> <html ⚡> <head> <meta charset=“utf-8”> <link rel="canonical" href=“https://www.example.com/regular-HTML-version/"> <meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale-1"> <style amp-boilerplate>body{-webkit-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-moz-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-ms-animation:-amp-start 8s steps(1,end) 0s 1 normal both;animation:-amp-start 8s steps(1,end) 0s 1 normal both}@-webkit-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes - amp-start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@- o-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp- start{from{visibility:hidden}to{visibility:visible}}</style><noscript><style amp-boilerplate>body{-webkit-animation:none;-moz- animation:none;-ms-animation:none;animation:none}</style></noscript> <script async src="https://cdn.ampproject.org/ v0.js"></script>
  24. 24. <!doctype html> <html ⚡> <head> <meta charset=“utf-8”> <link rel="canonical" href=“https://www.example.com/regular-HTML-version/"> <meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale-1"> <style amp-boilerplate>body{-webkit-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-moz-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-ms-animation:-amp-start 8s steps(1,end) 0s 1 normal both;animation:-amp-start 8s steps(1,end) 0s 1 normal both}@-webkit-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes - amp-start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@- o-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp- start{from{visibility:hidden}to{visibility:visible}}</style><noscript><style amp-boilerplate>body{-webkit-animation:none;-moz- animation:none;-ms-animation:none;animation:none}</style></noscript> <script async src="https://cdn.ampproject.org/v0.js"></script> </head> <body>
  25. 25. <!doctype html> <html ⚡> <head> <meta charset=“utf-8”> <link rel="canonical" href=“https://www.example.com/regular-HTML-version/"> <meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale-1"> <style amp-boilerplate>body{-webkit-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-moz-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-ms-animation:-amp-start 8s steps(1,end) 0s 1 normal both;animation:-amp-start 8s steps(1,end) 0s 1 normal both}@-webkit-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes - amp-start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@- o-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp- start{from{visibility:hidden}to{visibility:visible}}</style><noscript><style amp-boilerplate>body{-webkit-animation:none;-moz- animation:none;-ms-animation:none;animation:none}</style></noscript> <script async src="https://cdn.ampproject.org/v0.js"></script> </head> <body>Hello World!</body> </html>
  26. 26. <!doctype html> <html ⚡> <head> <meta charset=“utf-8”> <link rel="canonical" href=“https://www.example.com/regular-HTML-version/"> <meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale-1"> <style amp-boilerplate>body{-webkit-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-moz-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-ms-animation:-amp-start 8s steps(1,end) 0s 1 normal both;animation:-amp-start 8s steps(1,end) 0s 1 normal both}@-webkit-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes - amp-start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@- o-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp- start{from{visibility:hidden}to{visibility:visible}}</style><noscript><style amp-boilerplate>body{-webkit-animation:none;-moz- animation:none;-ms-animation:none;animation:none}</style></noscript> <style amp-custom> body { background-color: white; } amp-img { background-color: gray; } </style> <script async src="https://cdn.ampproject.org/v0.js"></script> </head> <body>Hello World!</body> </html> You can style with only a single embedded stylesheet
  27. 27. <!doctype html> <html ⚡> <head> <meta charset=“utf-8”> <link rel="canonical" href=“https://www.example.com/regular-HTML-version/"> <meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale-1"> <style amp-boilerplate>body{-webkit-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-moz-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-ms-animation:-amp-start 8s steps(1,end) 0s 1 normal both;animation:-amp-start 8s steps(1,end) 0s 1 normal both}@-webkit-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes - amp-start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@- o-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp- start{from{visibility:hidden}to{visibility:visible}}</style><noscript><style amp-boilerplate>body{-webkit-animation:none;-moz- animation:none;-ms-animation:none;animation:none}</style></noscript> <script async src="https://cdn.ampproject.org/v0.js"></script> </head> <body> <amp-img src="welcome.jpg" alt="Welcome" height="400" width="800"> </amp-img> </body> </html> Images, videos, audios, and iframes add “amp-” to the tags
  28. 28. <!doctype html> <html ⚡> <head> <meta charset=“utf-8”> <link rel="canonical" href=“https://www.example.com/regular-HTML-version/"> <meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale-1"> <style amp-boilerplate>body{-webkit-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-moz-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-ms-animation:-amp-start 8s steps(1,end) 0s 1 normal both;animation:-amp-start 8s steps(1,end) 0s 1 normal both}@-webkit-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes - amp-start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@- o-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp- start{from{visibility:hidden}to{visibility:visible}}</style><noscript><style amp-boilerplate>body{-webkit-animation:none;-moz- animation:none;-ms-animation:none;animation:none}</style></noscript> <script async src="https://cdn.ampproject.org/v0.js"></script> </head> <body>Hello World!</body> </html> Prohibited Tags applet base embed form frame frameset http-equiv object param script* [input elements*]
  29. 29. <!doctype html> <html ⚡> <head> <meta charset=“utf-8”> <link rel="canonical" href=“https://www.example.com/regular-HTML-version/"> <meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale-1"> <script id="amp-access" type="application/json"> { "authorization": "<% host %>/amp-access/api/amp- authorization.json?rid=READER_ID&url=CANONICAL_URL&ref=DOCUMENT_REFERRER&_=RANDOM", "pingback": "<% host %>/amp-access/api/amp-pingback?rid=READER_ID&ref=DOCUMENT_REFERRER&url=CANONICAL_URL", "login": "<% host %>/amp-access/login/?rid=READER_ID&url=CANONICAL_URL" } </script> <style amp-boilerplate>body{-webkit-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-moz-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-ms-animation:-amp-start 8s steps(1,end) 0s 1 normal both;animation:-amp-start 8s steps(1,end) 0s 1 normal both}@-webkit-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes -amp- start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-o-keyframes - amp-start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp- start{from{visibility:hidden}to{visibility:visible}}</style><noscript><style amp-boilerplate>body{-webkit-animation:none;-moz- animation:none;-ms-animation:none;animation:none}</style></noscript> <script async custom-element="amp-access" src="https://cdn.ampproject.org/v0/amp-access-0.1.js"></script> <script async src="https://cdn.ampproject.org/v0.js"></script> </head> <body> <section AMP Access="access AND subscriber" amp-access-hide> Thanks for being a subscriber! </section> </body> </html> Paywall Setup 1. Implement AMP Access callbacks in publisher backend 2. Configure AMP Access endpoints 3. Include AMP Access component 4. Define which parts are visible to subscribers and non-subscribers
  30. 30. Be sure to validate by adding #development=1 at the end of the URL
  31. 31. Learn More The AMP Project Technical Introduction Github Code AMP Blog AMP Videos
  32. 32. Answers
  33. 33. Large variety, generally follows a theme
  34. 34. Already rank on the first page (generally position 5 or higher)
  35. 35. Clear and concise answer to the question
  36. 36. Well-structured code: headers, lists (but does NOT require Schema)
  37. 37. Domain relevance and authority
  38. 38. Always include a relevant picture!
  39. 39. Apple Search
  40. 40. Installed Great CTR Title and keywords Overall engagement Personalized app engagement Low engagement Keyword spamming Bounces Interstitials Low ratings & reviews Poor reviews
  41. 41. With Recovery Search provide accurate location data
  42. 42. Apple replaced Google as the default web search engine
  43. 43. Anchor text relevance (watch out on Google)
  44. 44. Great click through rates
  45. 45. Social signals with Facebook and Twitter
  46. 46. Very clean XML Sitemaps
  47. 47. App Indexing
  48. 48. Enable your app to handle deep links via HTTP URLs (new with iOS 9)
  49. 49. Add the App Indexing API/SDK
  50. 50. <html> <head> … … </head> <body>Hello World!</body> </html> Add code to your corresponding web pages referencing the deep links: Rel Alternate <link rel=“alternate” href=android- app://com.example.android/http/example.com /gizmo” />
  51. 51. <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "WebPage", "@id": "http://example.com/gizmos", "potentialAction": { } } </script> Add code to your corresponding web pages referencing the deep links: ViewAction "@type": "ViewAction", "target": "android- app://com.example.android/http/example.com/ gizmos" } } </script>
  52. 52. <?xml version="1.0" encoding="UTF-8" ?> <urlset xmlns="http://www.sitemaps.org/schemas/sitem ap/0.9" xmlns:xhtml="http://www.w3.org/1999/xhtml"> <url> <loc>http://example.com/gizmos</loc> </url> … </urlset> Add code to your corresponding web pages referencing the deep links: XML Sitemap <xhtml:link rel="alternate" href="android- app://com.example.android/example/gizmos" />
  53. 53. Allow Google to crawl requested app URLs
  54. 54. Learn More Android Apple
  55. 55. Installed Proper implementation Title and description Content mismatch Interstitials
  56. 56. Title Descriptions App Indexing ASO Rating volume Star ratings Review text Links More on App Packs http://searchengineland.com/app-indexing-new-frontier-seo-app-packs-app-store-search-242319
  57. 57. Knowledge Graph
  58. 58. Connecting the world’s knowledge
  59. 59. 2 graph styles
  60. 60. 4 data citations
  61. 61. No Wiki page? Stop now
  62. 62. Verify your Google Plus page https://support.google.com/business/answer/2911778
  63. 63. <script type="application/ld+json"> { "@context" : "http://schema.org", "@type" : "Organization", "name" : "Your Organization Name", "url" : "http://www.your-site.com", } </script> "sameAs" : [ "http://www.facebook.com/your-profile", "http://www.twitter.com/yourProfile", "http://plus.google.com/your_profile" ] Add code to connect your social properties via sameAs: JSON-LD
  64. 64. <span itemscope itemtype="http://schema.org/Organization"> <link itemprop="url" href="http://www.your-company-site.com"> </span> <a itemprop="sameAs" href="http://www.facebook.com/your- company">FB</a> <a itemprop="sameAs" href="http://www.twitter.com/YourCompany">Twitter</a> Add code to connect your social properties via sameAs: Microdata
  65. 65. Consider Noting Event listings Store hours Location and contact info https://developers.google.com/structured- data/customize/overview
  66. 66. Follow other Wikidata entry formats
  67. 67. Use notable citations for references
  68. 68. Other Properties Headquarters location Official website Image / Logo Social media sites Industry Founders / Start Date Subsidiaries / Employees
  69. 69. Double-check your competitors
  70. 70. Edit directly as an official representative
  71. 71. HTTPS
  72. 72. Tiny call-out and a tiny ranking boost
  73. 73. Get a robust security certificate via a certificate authority Hilton Hotel
  74. 74. Choose a high security level (2048 bits)
  75. 75. Redirect users and search engines to HTTPS with a 301 redirect
  76. 76. Enable HSTS with a supporting web server
  77. 77. Learn More Documentation URL information Additional tips
  78. 78. No exceptions: Everything must be HTTPS
  79. 79. https://www.example.com/old-original-url/ http://www.example.com/redirect-URL/ http://www.example.com/final-URL/ https://www.example.com/final-URL/ Each hop is a 15% link value loss
  80. 80. 301 canonical A B
  81. 81. XML Sitemaps need non-redirecting URLs
  82. 82. Prepare for data problems
  83. 83. https://www.example.com/
  84. 84. MORE ON THE HORIZON • Graphic summary of the How Tos, with something to represent “on the horizon” SEO’s value continues to be uncovered
  85. 85. THE MULTIVERSE Prepare for the next fundamental change in the SEO universe
  86. 86. 100 Minutes Driving a Day
  87. 87. END POINT: SEO AS A FOUNDATION Build the SEO foundation for each observed new trend @micahfk ; +MicahFisher-Kirshner
  • RandyM1

    Mar. 23, 2016
  • tonymccreath

    Mar. 22, 2016

SEO continues to expand with continued benefits of being found on new platforms and devices beyond just web pages. SEO today encompasses a multitude of optimizations for Apps, Google Answers, Accelerated Mobile Pages, Load Times, Security, and scores of emerging technologies. Presented by Micah Fisher-Kirshner at MarTech 2016

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