Created by the team at Twenty20. How one agency increased CTRs 341%.

1. How one agency
increased CTRs 341%.
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HOW TO
341%

2. New York based agency 24/7 Laundry Service
wanted to increase engagement for their clients.

3. They recognized that images are
powerful drivers of marketing online.

4. So, they ran tests comparing traditional
stock photos with Instagram-style images.

5. 2.35% to 8%
The company’s click-through rate increased from
across over 100 million impressions & 15 companies.
Citation: Ad Age

6. And, when tying ad performance to sales, Laundry Service
saw conversion rates increase by
25%
Citation: Ad Age

7. "It's not an opinion. This is
what was working best."
-Jason Stein
(Founder & President of Laundry Service)

8. Eye-catching, engaging
photography is #1 most important
factor in marketing optimization.
Citation: Quicksprout

9. Visual content is the way to grab
attention online.
94%
Content with relevant
images gets 94% more
views than content without.
150%
Tweets with images on
Buffer receive 150%
more retweets.
Citation: Quicksprout

10. Organic, authentic photos get more
clicks than traditional photos.

11. Leave traditional stock
photos in the dust.

12. Use authentic, social images
to perform better.

13. Twenty20 has over 45 million real photos
from real people.
AUTHENTIC, REAL-
WORLD STOCK PHOTOS
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14. Your source for real-world, authentic images.
No more boring stock.
Created by the team at Twenty20.

15. Authentic, real-world photos
drive engagement.
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