Resume for Micaela Metz

1.
Micaela Ellen Metz
(717)
512-­‐1780
wmicaelametz1@gmail.com
Education
Ithaca
College,
Ithaca,
NY
Bachelor
of
Science
in
Integrated
Marketing
Communications
Expected
Graduation
May
2016
GPA:
3.882
Honors:
Dean’s
List
7
Semesters
Experience
Marketing
Intern
Mobile
&
Enhancements–
Macy’s
Inc.
(New
York
City)
Summer
2015
• Created
and
pitched
to
executives
strategy
to
strenthen
brand
DNA
of
key
Macy’s
private
brand
• Created
customer
understanding
strategy
and
pitched
to
executives
• Assembled
briefs
on
marketing
strategy
for
macys.com
• Organized
my
own
personal
meetings
with
executives
on
all
levels
of
the
organization
to
expand
my
knowledge
of
how
the
business
functions
and
learn
new
aspects
of
what
drives
retail
sales
Marketing
Intern
–
Macy’s
Merchandising
Group
(New
York
City)
Summer
2014
• Assembled
presentation
decks
for
launching
Macy’s
Private
Brands
• Calculated
social
media
exposure
for
several
Macy’s
Private
Brands
• Collaborated
with
peers
to
create
brand
pitch
for
wearing
occassions
to
Macy’s
Executives
• Coordianted
meetings
with
Macy’s
Executives
on
all
levels
of
the
organization
• Exposure
and
helped
facilitate
Macy’s
press
events
for
private
brands
American
Rag
and
Bar
III
• Exposure
to
media
placement
for
several
private
brands
• Organized
my
own
personal
meetings
with
executives
on
all
levels
of
the
organization
to
expand
my
knowledge
of
how
the
business
functions
and
learn
new
aspects
of
what
drives
retail
sales
• Shadowed
executive
in
product
development
for
leading
private
brand,
INC
International
Concepts
Vice
President
&
Internal
Programming
Chair
–
IABC
Fall
2014-­‐Present
• Lead
meetings
bi-­‐weekly
with
Ithaca
College
chapter
of
IABC
• Facilitate
professional
memberships
with
Ithaca
College
chapter
of
IABC
• Lead
planner
on
all
internal
events
–
most
notably:
organized
campus
wide
skype
sessions
with
SVP
of
Marketing
at
Macy’s
Merchandising
Group
and
the
President
of
the
Weather
Channel
Dean’s
Assistant
–
Roy
H.
Park
School
of
Communciations
Fall
2015
• Answer
student
questions,
answer
the
phones,
schedule
meetings,
organize
paper
work
Previously
Director
of
Communications
–
Ithaca
College
Public
Relations
Student
Society
of
America
Fall
2013
–
Fall
2014
Vice
President
&
Marketing
Director
–
Ithaca
College
Big
Brother
Big
Sister
Organization
Fall
2013
–
Fall
2014
Chief
of
Production
Design
-­‐
ICTV
(Ithaca
College
Television)
Fall
2012
–
Spring
2013
Peer
Advisor
-­‐
Roy
H.
Park
School
of
Communications
Spring
2013
–
Present
Honors
&
Awards
Phi
Kappa
Phi
Honor
Society
(Inducted
Spring
2015)
Nominated
by
Dean;
Nation’s
oldest,
most
selective
collegiate
honor
society
for
all
academic
disciplines
Lambda
Pi
Eta
National
Communications
Honor
Society
A
GPA
of
3.8
or
higher
and
a
minimum
of
60
credit
hours
Oracle
Honor
Society
at
Ithaca
College
Maintained
GPA
in
top
10%
of
freshman
class
for
2012-­‐2013
academic
year
Roy
H.
Park
School
of
Communications
Freshman
Academic
Achievement
Award
Awarded
to
students
with
the
highest
GPA
in
Integrated
Marketing
Communications
major
for
2012-­‐2013