1. Shaking Up
The Order
July 9th,
2015

2. About TEDx IE Madrid
“If you want truly to understand something, try to change it.”
- Kurt Lewin
Let’s Shake Up the Order... so that we can understand what is, but more importantly what
could be. We want to bring the status quo back to the drawing board, and turn the world
on its head.-
TEDxIEMadrid is a student-run event organised at IE Business School in Madrid, Spain
with a clear aim: we are looking to inspire students, alumni and our community by offering
them a platform from which to engage with speakers that are currently transforming our
society.

3. About TEDxx = independently organized event
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events
that bring people together to share a TED-like experience. At a TEDx event, TED Talks
video and live speakers combine to spark deep discussion and connection. These local,
self-organized events are branded TEDx, where x = independently organized TED event.
The TED Conference provides general guidance for the TEDx program, but individual
TEDx events are self-organized. (Subject to certain rules and regulations.)
About TED
TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day
conference in California 30 years ago, TED has grown to support its mission with multi-
ple initiatives. The two annual TED Conferences invite the world’s leading thinkers and
doers to speak for 18 minutes or less. Many of these talks are then made available, free,
at TED.com. TED speakers have included Bill Gates, Jane Goodall, Elizabeth Gilbert, Sir
Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, Sal Khan and
Daniel Kahneman.
The annual TED Conference takes place each spring in Vancouver, British Columbia,
along with the TEDActive simulcast event in nearby Whistler. The annual TEDGlobal
conference will be held this October in Rio de Janeiro, Brazil. TED’s media initiatives
include TED.com, where new TED Talks are posted daily; the Open Translation Project,
which provides subtitles and interactive transcripts as well as translations from volun-
teers worldwide; the educational initiative TED-Ed. TED has established the annual TED
Prize, where exceptional individuals with a wish to change the world get help translating
their wishes into action; TEDx, which supports individuals or groups in hosting local, self-
organized TED-style events around the world, and the TED Fellows program, helping
world-changing innovators from around the globe to amplify the impact of their remarka-
ble projects and activities.

4. Moderator
Speakers
MitchellMaddox
J. Mitchell Maddox is a former high school teacher and education
entrepreneur who has worked in the U.S., Turkey, Germany, and Spain.
As a teacher, he built an international student exchange network
between 11 schools in Germany and the U.S., and he served for six
years as an advisor to a village school in Cambodia. He has a B.A. in
music, an M.A. in comparative literature, and an MBA with a focus on
sustainability and entrepreneurship. Mitchell has led kayak eco-tours in
the Chesapeake Bay, taught sailing, and worked as a music journalist,
and he is currently the strategic marketing director of the education
tech startup, Koodall.

5. ValeriaKechichian | Longboard Girls Crew Co-Founder & CEO
We ride the shift
Valeria is not just a boardsports professional. She is also a producer
and speaker of music/extreme sports radio and TV shows, clothes
designer for boardsports brands and founder of Longboard Girls Crew,
the biggest longboard community in the world. As such, her main
mission is to promote women in action sports in every possible way.
With a special focus on gender equality, Valeria knows how to spread
her camaraderie values wherever she goes.
HugoZaragoza | Websays Founder & CEO
Our opinions: a new raw material
Websays is pioneer online opinion analytics startup. Zaragoza’s
research is at the frontier of machine learning and information retrieval,
always pushing the boundaries of search engines and text mining
technologies. Before Websays he worked in industrial research for over
10 years both at Yahoo! Research, where he led the Natural Language
Marie-HélèneCaillol | President of LEAP (Laboratoire
Européen d’Anticipation Politique) | Political anticipation... to
make sure the future is boring!
Being the first person who talked about the global systemic crisis,
Marie-Hélène is a specialist in political anticipation, governance,
democratisation and EU-rest of the world relations. She is now
coordinating the large trans-European network of organisations
inherited from Franck Biancheri, inventor of the Method of Political
Anticipation now promoted and taught by FEFAP. In 2009, she wrote the
Manual of Political Anticipation (Editions Anticipolis). Since 2006, she
has been involved in the GlobalEurope Anticipation Bulletin (GEAB).
Retrieval group, and Microsoft Research, where he helped create the
MSN Search engine (now Bing). He is the author of 20 patents and
more than 50 articles in renown international conferences.

6. DiegoAin | Composer, Producer and Founder of Ain the
Machine | Musica Biotronica
Musica Biotronica is a musical language produced with four essential
elements: body, voice, everyday objects and technology. It is a
symbiosis of the organic and the synthetic, of sound and image in
which the author creates a unique musical experience integrating and
harmonising these different elements. Using the machines to process
the sounds of body and voice, Ain Themachine creates a new kind
AndrewWallace McCarthy | Creative Director and
Enterpreneur | Uselessness
Andrew Peter Wallace McCarthy is a designer, facilitator, entrepreneur,
innovation and creativity consultant, and educator. He has almost two
decades of international experience as an art and creative director
in multinationals and advising corporations on creativity, strategy
and innovation processes. He is an Adjunct Professor at IE and
collaborates on educational ventures with the TeamLabs, Impact Hub,
h2I, IDE, and Studio Banana. Andrew enjoys improv, speaks and
moderates at conferences, and his voice has been featured in ads and
audiobooks.
CeciliaRodríguez Alcalá | Founder & Executive Director of
Paraguay Educa | Coding for a better life
Cecilia Rodriguez Alcala is the Founder of Paraguay Educa, an
NGO that has created the first “digital city” in Paraguay through the
“One Laptop Per Child” Program and the ICT Center. As a social
entrepreneur, Cecilia is an active member in several civil society
organizations. She has set up public-private partnerships and raised
USD$4.5 million to provide laptops, training and connectivity to
10,000 underprivileged children. She also coordinated a multi-party
group of congressmen and civil-society organizations to approve the
first government trust fund for education in Paraguay “Fondo de la
Excelencia de la Educación”, which will provide USD$100 million a year
for education technology. In terms of public policies, she worked as an
advisor to the Minister of Planning, serving as a liaison for Paraguay’s
commitment to the United Nations’ Education First Initiative and ICT
Master Plan.
of auditive experience. Everyday objects abandon their ephemeral
existence to become the main characters of the music piece, what
opens a huge door to collaborate with brands and products.

7. IE Speakers
At TEDx IEMadrid we give IE students and Alumni the opportunity
to participate as guest orators to share their ideas with the rest of the
community. Here are the three selected speakers for this edition:
x ErinçErmin | Take off your heels and put on your gas mask
x NicholasParkin | Schooling future leaders
x LinWang | Grassroots innovation in disaster communication
the shift

8. Partners
4.30PM Registration
5.00PM Intro by MitchMaddox
AndrewWallace McCarthy Uselessness
IE Student NicholasParkin Schooling future leaders
Marie-HélèneCaillol Political anticipation... to make sure the future is boring!
Shake Up Your Story | video by RaghavaKK
HugoZaragoza Our opinions: a new raw material
6.15PM Break
7.00PM Ainthe Machine | Musica Biotronica
Inspiration porn and the objectification of disability | video by StellaYoung
IE Student LinWang | Grassroots innovation in disaster communication
CeciliaRodríguez Alcalá | Coding for a better life
IE student ErinçErmin | Take off your heels and put on your gas mask
ValeriaKechichian | We ride the shift
8.20PM Cocktail

9. Design by Marisa Costa
behance.net/marisa-costa