11. Tablet & mobile in particular are
exploding …
… driving further integration
between the ‘two’ worlds
12.
13.
14. Hypothesis 2 :
Digital analytics professionals lack
the tools, the methodology and the
expertiseto do multi-channel and
customer analytics and so combining
these data sets is best left to
warehouse suppliers or in-house
EDW teams.
15.
16. Click through rate …is still often
used as an indicatorof responseand user
interest in many campaigns. Researchby the
Advertising Research Foundation in July 2012 found that
even a blank ad could generate a CTR of 0.08%, and of
that around half was due to accidental clicks.
18. Hypothesis 3 :
Digital analytics professionals (and
their tools) will increasingly adopt
true attributionwith
causationat the fore
19.
20. Customers are demanding more
access to ‘want’ they really want ..
…Panda influenced this and sites
responded
21. No more will we see Flash with
little content and navigation layouts.
We’ve moved to a more simplistic,
minimalistic approach. Making websites
content-focused, accessible
across all devices, and UX-
drivenis one of the latest web
design trends.