Unit-IV; Professional Sales Representative (PSR).pptx
Research Methods Workshop, Discourse Analysis
1. CRITICAL DISCOURSE ANALYSIS
Research Methods Workshop
Hosted by The Research Methods Laboratory at:
University of Neuchatel, Switzerland, May 9th
2014
The Research Methods Laboratory
P.O. Box 3169
CH2001
Neuchatel
Switzerland
www.metlab.ch
Email: applications@metlab.ch
Twitter: @Methodslab
MetLab Workshop Series 2014: critical discourse analysis
2. 1.This one day workshop is aimed at those with little or no knowledge of
Critical Discourse Analysis (CDA) and how it might be used in research
projects.
The workshop comprises four sessions as follows:
introduction to CDA
data collection & approaches to analysis
doing CDA – working with your data
developing your CDA approach & completing your project
MetLab Workshop Series 2014: critical discourse analysis
3. •In this workshop we will consider the following questions:
• what is discourse analysis?
• what is critical discourse analysis?
• why is it useful?
• what does it analyse?
• can I do it?
• what date is available ?
• what is the unit of analysis?
• what approach to adopt?
•We will also explore:
• examples of a CDA
• written text as well as image as ‘text’
•In addition:
• you will have an opportunity to engage in the critical analysis of
selected ‘texts’
MetLab Workshop Series 2014: critical discourse analysis
4. 10.00 - 11.00
introduction to CDA
13.30 – 15.00
doing CDA – working with
your data
11.15 – 12.30
data collection &
approaches to analysis
1.
15.15 – 17.00
developing your CDA
approach & completing
your project
MetLab Workshop Series 2014: critical discourse analysis
5. Registration:
Registration fees are as follows:
Non Members: CHF80.00
Members: CHF40.00
You can register for the workshop via our
website www.metlab.ch or by email to:
applications@metlab.ch
Please insert “CDA Workshop” in the
subject line of your email. In the text of
your email please include your full name
and address.
MetLab Workshop Series 2014: critical discourse analysis
* The Research Methods Laboratory is a non-profit association domiciled in the Canton of Neuchâtel
6. THE RESEARCH METHODS LABORATORY
Methods Workshop Series 2014
www.metlab.ch
The Research Methods Laboratory
P.O. Box 3169
CH2001
Neuchatel
Switzerland
www.metlab.ch
Email: applications@metlab.ch
Twitter: @Methodslab
7. THE RESEARCH METHODS LABORATORY
Methods Workshop Series 2014
www.metlab.ch
The Research Methods Laboratory
P.O. Box 3169
CH2001
Neuchatel
Switzerland
www.metlab.ch
Email: applications@metlab.ch
Twitter: @Methodslab