Online video, technology, facebook, youtube, vine video, multi platform strategy

1. June 23, 2015

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4. 164M
97M 92M
57M
44M

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8. It’s easier to get to 5M views on
Facebook, but what does that view mean?
• No videos uploaded in Q1 to Facebook have reached 100M views; conversely 10 videos from Q1 2015 on YouTube reached 100M views
(all music videos).
• As of May 2015, Facebook had 5 videos reach 100M views, YouTube had 874 videos.
• 87% of videos with 100M+ views all-time on YouTube are music videos (official & unofficial)
• YouTube’s long tail of videos
is significantly larger than
Facebook’s
• YouTube uploads outpace
Facebook in all view buckets
below 500K views (225K-
500K, 100K- 200K and below
100K views)

9. While videos grow quickly on Facebook…
0
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Facebook Vine YouTube
Data based on period 1/4/15 - 2/2/15

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27. ‫طريقة‬‫الينر‬
‫السائل‬‫حسب‬‫طلب‬‫المتابعين‬،‫شنو‬‫تحبو‬‫ن‬

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Facebook
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YouTube
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34. Adidas’s “Take It” campaign uploaded more
videos to YT, but saw more engagement with FB
• YouTube versions combined had 48M
views; Facebook versions generated
18M views
• The Facebook videos had 1.4x more
engagements
Facebook
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YouTube
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36. Thank You.
For more information please contact us at:
contact@tubularlabs.com or sign up for a
software demo at Tubularlabs.com/seemore