Integrating Offline and Online Fundaising

Integrating with Online Fundraising Meredith Campbell

Session Overview ,[object Object],[object Object],[object Object],[object Object]

Setting the scene ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why does online matter? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why does multi-channel matter? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Building your online strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Building your online strategy ,[object Object],Income 2008/2009 2009/2010 P2P Renewal $ 5,716.88 $ 89,592.58 P2P Acquisition $ 30,246.95 $ 512,624.25 Online Renewal $ 71,942.61 $ 87,813.42 Online Acquisition $ 61,350.51 $ 146,620.55 Event Registrations $ 41,175.00 $ 273,450.61 Total Online Income $ 210,431.95 $1,110,101.41

Building your online strategy ,[object Object],Donor Acquisition 2008/2009 2009/2010 Peer to peer online 554 9,555 Other online 870 1,355 Direct mail 1,016 1,492 Online event registrants 1,887 6,502 Total New Supporters 4,327 18,904

Key Tips and Tricks ,[object Object],[object Object],[object Object],[object Object]

Taking Peer to Peer to New Heights

Results ,[object Object],[object Object],[object Object]

Integrating offline and online campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Integrating offline and online campaigns ,[object Object],[object Object],[object Object],[object Object]

Integrating offline and online campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Integrating offline and online campaigns Email Open Rate Benchmark 12.82% Click throughs Benchmark 0.78% Online Resp. Benchmark 0.13% Total Resp. Chaser 1 21.57% 2.04% 0.49% 1.00% Chaser 2 15.61% 2.34% 1.83% 5.82% Chaser 3 18.74% 3.83% 3.16% 6.33% Total 5.02% 12.25%

[object Object],[object Object],[object Object],[object Object],Integrating offline and online campaigns

[object Object],[object Object],Integrating offline and online campaigns Email Open Rate Benchmark 12.82% Click throughs Benchmark 0.78% Online Resp. Benchmark 0.13% Total Resp. Test A Sponsor a Bauble 22.49% 2.75% 0.42% 0.52% Test B Christian’s Story 23.10% 1.16% 0.11% 0.31% Campaign Sponsor a Bauble 24.37% 1.59% 0.31% 0.63% Test B Chaser 23.06% 1.29% 0.80% 2.79% Test A Chaser 26.38% 2.05% 2.48% 2.92%

[object Object],[object Object],[object Object],[object Object],[object Object],Integrating offline and online campaigns

[object Object],[object Object],Integrating offline and online campaigns Email Open Rate Benchmark 12.82% Click throughs Benchmark 0.78% Online Resp. Benchmark 0.13% Total Resp. Under $100 fundraiser 16.85% 1.37% 0.47% 0.61% Over $100 fundraiser 18.45% 1.82% 0.98% 0.98%

[object Object],[object Object],[object Object],[object Object],Integrating offline and online campaigns Email Open Rate Benchmark 12.82% Click throughs Benchmark 0.78% Test A Sponsor a Bauble 22.12% 3.32% Test B Christian’s Story 17.68% 1.91% Campaign Sponsor a Bauble 23.76% 2.56% Chaser 20.69% 1.38%

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Integrating offline and online campaigns

Integrating offline and online campaigns

[object Object],Integrating offline and online campaigns

[object Object],[object Object],[object Object],Integrating offline and online campaigns

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Integrating offline and online campaigns

Questions? ,[object Object],[object Object]

Integrating Offline and Online Fundaising

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Integrating Offline and Online Fundaising